---
type: JobPosting
title: Growth Lead — B2C / Consumer Acquisition
company: VowchedMe
category: growth-marketing
seniority: LEAD
contractType: FULL_TIME
remote: ONSITE
location: Anywhere
salaryMin: 100000
salaryMax: 130000
salaryCurrency: USD
market: USA
postedAt: 2026-05-19
applyUrl: "https://wellfound.com/jobs/4204710-growth-lead-b2c-consumer-acquisition?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/vowchedme/growth-lead-b2c-consumer-acquisition-vowchedme"
---

# Growth Lead — B2C / Consumer Acquisition

**VowchedMe** · Anywhere

Company Description

VowchedMe is rebuilding professional credibility through verified video vowches. Professionals request short, authentic video endorsements from colleagues and collaborators, and we turn that trust into a measurable Reputation Signal. In a world where resumes fall short, we give people a dynamic way to showcase real expertise and let their network speak for them.

We're a pre-seed startup based in Houston, building fast, hiring intentionally, and looking for people who want to shape what we become.



Role Description

Full-time remote/hybrid role based in Greater Houston. The Growth Lead will own consumer acquisition and activation for VowchedMe, driving signups for Free, Pro, and Career Accelerator tiers. You'll run paid acquisition, organic growth loops, referral programs, and conversion optimization end-to-end.

Compensation

$100,000-$130,000 USD base, plus performance bonuses tied to growth metrics.

Responsibilities



Own consumer acquisition strategy across paid (Meta, TikTok, Google), organic social, SEO, and referral

Build and optimize funnels from first touch through paid conversion

Design and run experiments on activation, retention, and upgrade triggers

Partner with content and product on viral loops and shareable moments

Track CAC, LTV, conversion rates, and report weekly on growth health



Qualifications



4-7 years in growth, performance marketing, or consumer acquisition at a B2C or PLG company

Hands-on experience running paid campaigns and analyzing performance

Strong analytical skills and comfort with growth tooling (GA, Mixpanel, etc.)

Track record of moving acquisition metrics, not just running campaigns

Bias toward experimentation and speed



How to Apply

As part of our hiring process, and because we believe in what we're building, every candidate is asked to create a VowchedMe profile and request video vowches from past colleagues, managers, or collaborators. This replaces traditional reference checks and lets us see you the way your network does. Once your profile is live, we'll review your Reputation Signal and follow up with next steps if there's a strong fit.



Create your profile at vowchedme.com.

PLEASE SEND US YOUR VM-REFERENCE LINK TO INFO@VOWCHEDME.COM

[Apply →](https://wellfound.com/jobs/4204710-growth-lead-b2c-consumer-acquisition?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/vowchedme/growth-lead-b2c-consumer-acquisition-vowchedme