---
type: JobPosting
title: Marketing Manager
company: Southland Transportation Group
category: growth-marketing
seniority: MANAGER
contractType: FULL_TIME
remote: ONSITE
location: Birmingham, AL 35209
market: USA
postedAt: 2026-08-05
applyUrl: "https://www.indeed.com/viewjob?jk=137f607a160cffc1"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/southland-transportation-group/marketing-manager-southland-transportation-group"
---

# Marketing Manager

**Southland Transportation Group** · Birmingham, AL 35209

*MARKETING MANAGER*

*Position Purpose*

The Marketing Manager plays a pivotal role in driving revenue growth and amplifying brand visibility through strategic marketing initiatives. This position collaborates cross-functionally with all departments and locations to execute cohesive campaigns, manage both digital and print content, and support event planning. The role ensures consistent brand messaging across all platforms, oversees the development and maintenance of marketing materials, and manages tracking and reporting performance. Additionally, the Marketing Manager contributes to the success of the overall marketing strategy by providing both creative direction and administrative support.

*Key Responsibilities*

*Digital Strategy & Execution*

* Strategically leads and coordinates all marketing initiatives by proactively planning upcoming events through regular collaboration with department managers to ensure aligned and effective execution.
* Develop and execute online campaigns to increase awareness and in-market traffic.
* Oversee SEO, (Search Engine Optimization) initiatives, and website updates to ensure consistency.
* Create email campaigns and maintain monthly newsletters targeting customers, prospects, and internal stakeholders.

*Social Media & Content Creation*

* Manage the organizations presence on LinkedIn, Facebook, Instagram, and emerging platforms.
* Produce photos and videos for all departments withing the organization.
* Design marketing collateral for all departments and marketing platforms.

*CRM & Analytics*

* Use Salesforce, or equivalent to segment audiences, track campaign performance, and update customer database.
* Monitor KPIs (leads, web traffic, ROI, engagement), analyze results, and optimize future campaigns.

*Event Marketing & Collaboration*

* Organize and participate in dealership events for both employees and customers.
* Represent Southland Transportation Group at events both in-state and out-of-state.
* Work cross-functionally with Truck, Trailer, Bus, and Leasing to deliver consistent messaging.

*Brand & Communication Consistency*

* Maintain brand standards across all locations, digital platforms, and print materials.
* Support internal marketing communications-newsletters, presentations, print, etc.

*Other Duties*

* Perform additional tasks assigned by management related to marketing and communications.
* Uphold company policies, safety standards and professionalism.
* Maintain regular, predictable attendance.

*Required Qualifications*

* Bachelor’s degree in Marketing, Communications, Business, or related field.
* 5+ years of marketing experience-ideally in automotive, heavy trucks, B2B industries, or dealerships.

*Technical & Creative Skills*

* Strong proficiency in social media platforms, digital advertising, email platforms, and CMS systems.
* Experience with SEO tools and CRM (Salesforce preferred).
* Skilled in Adobe Creative Suite (Photoshop, InDesign) or Canva; basic photo and video editing.

*Skills*

* Exceptional writing, presentation, and interpersonal communication.
* Strategic, analytical mindset with experience interpreting marketing data to drive decisions.
* Highly organized, self-motivated, and able to manage multiple projects.
* Team player with strong collaboration across dealership departments.

*Physical & Travel*

* Able to sit at a desk for extended periods and work on a computer.
* Comfortable with moderate lifting (marketing materials, display units).
* Willing to travel across Alabama-and occasionally out of state-for events and conferences.

*Benefits*

* Health
* Dental Insurance
* Vision Insurance
* Short Term
* Employer Paid Long-Term Disability
* Employer Paid Life Insurance
* Flexible Benefits Plan
* Life Insurance
* 401k
* Employer contributions.
* PTO
* Employee Assistance Program

Job Type: Full-time

Work Location: In person

[Apply →](https://www.indeed.com/viewjob?jk=137f607a160cffc1)

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Canonical: https://www.growthtalent.org/emplois/growth-marketing/southland-transportation-group/marketing-manager-southland-transportation-group