---
type: JobPosting
title: Marketing Manager
company: Ritual Coffee Roasters
companyWebsite: "https://www.linkedin.com/company/ritual-coffee-roasters?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 85000
salaryMax: 120000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/marketing-manager-at-ritual-coffee-roasters-4392032680?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/ritual-coffee-roasters/marketing-manager-ritual-coffee-roasters"
---

# Marketing Manager

**Ritual Coffee Roasters** · San Francisco, CA

<!--rich-->{"tags":["B2C","On-site","$85K-$120K","Brand Leadership","SF Coffee","Team Builder"],"challenge":"Ritual Coffee is a San Francisco icon that's redefining the specialty coffee movement with direct farmer relationships and best-in-class roasting. You'll own their entire marketing vision-from brand storytelling to sales-driving campaigns-while leading a growing team and embedding equity-centered values into every campaign.","objectives3m":["Audit current marketing channels and campaigns; identify 2-3 quick wins to improve conversion or brand consistency","Establish quarterly marketing OKRs aligned with leadership team priorities and revenue targets","Build first marketing playbook documenting brand voice, visual standards, and campaign approval workflow","Onboard and align your 2-4 person team on strategy; identify skill gaps and hiring needs"],"objectives6m":["Launch 2-3 cohesive campaign series (seasonal, product, or storytelling) that tie to Ritual's equity-centered brand mission and move sales metrics","Implement marketing tech stack (CRM, email, analytics) that provides real visibility into channel performance and customer journey","Develop content calendar and storytelling strategy showcasing producer partners and coffee provenance to build brand loyalty","Mentor team members on growth marketing fundamentals; complete at least one cross-departmental collaboration project (retail ops, cafe experience, etc.)"],"kpis":[{"metric":"Revenue Attributed to Marketing","description":"Track incremental sales driven by campaigns, new customer acquisition, and repeat purchase lift by channel."},{"metric":"Brand Awareness & Engagement","description":"Monitor social media reach, email open/click rates, website traffic, and brand sentiment to measure marketing reach effectiveness."},{"metric":"Customer Acquisition Cost (CAC) by Channel","description":"Measure cost-per-customer for each marketing channel to optimize spend allocation and improve unit economics."},{"metric":"Team Velocity & Development","description":"Track marketing output quality, campaign launch velocity, and team skill growth through regular feedback and goal progress."}],"tools":["Email marketing platform (Klaviyo, Mailchimp, or similar)","Social media management (Buffer, Later, or native platforms)","Analytics (Google Analytics, Mixpanel, or Amplitude)","CRM (HubSpot, Salesforce, or Pipedrive)","Design tools (Figma, Canva, or Adobe Creative Suite)","Project management (Asana, Monday.com, or Linear)","Content management system (Shopify, WordPress, or custom)"],"team":{"manager":"Ritual Coffee Leadership Team (likely CEO or Operations Lead)","current":"2-4 direct reports (marketing team composition not fully detailed; likely includes content, social, or campaign roles)","hiring":"Backfill and growth-you'll likely assess team needs and may hire to scale"},"compensation":{"salary":"$85K-$120K base","variable":null,"equity":null,"remote":"On-site, San Francisco (roastery in SoMa; cafes in SF and Napa)"},"benefits":["Free/heavily discounted specialty coffee","Inclusive, equity-focused workplace culture","Leadership team exposure with direct influence on company strategy","Cafe/retail team collaboration opportunities","Professional growth and development support"],"company":{"about":"Ritual Coffee Roasters (founded 2005) is a San Francisco-based specialty coffee roaster and cafe operator known for direct relationships with 90%+ of producer partners and uncompromising quality. They operate roasting facilities in SoMa and multiple cafes across SF and Napa, serving as a cultural icon and leader of the modern coffee movement.","founded":2005,"headcount":null,"funding":null,"customers":"Specialty coffee enthusiasts, cafes, retail customers across SF Bay Area","culture":"Values-driven, equity-centered, collaborative, passion for coffee and people; commitment to diversity and inclusion"},"forYouIf":["You're excited about brand storytelling-especially narratives around sourcing, producer relationships, and social impact-not just vanity metrics","You thrive leading small teams; you mentor well and care about people's growth as much as campaign performance","You're a self-starter who can juggle strategy, execution, and systems-building without hand-holding","You have 5+ years in marketing (preferably B2C, retail, or food/beverage) and can back strategy with data, not guesses","You're genuinely passionate about coffee or specialty products and understand Ritual's mission beyond the paycheck"],"wontWorkIf":["You need remote flexibility or resist on-site collaboration; this role is rooted in SF operations","You're looking for a pure tactical executor role-this is strategic leadership requiring vision-setting and team building","You default to vanity metrics (follower counts, impressions) over revenue impact and behavioral insights","You're uncomfortable embedding equity, justice, and DEI principles into every marketing decision"],"interviewProcess":[{"step":"Initial Conversation","detail":"Likely phone/video with hiring manager to assess background, motivation, and cultural fit around values and collaboration style"},{"step":"Portfolio & Case Study Review","detail":"Share 2-3 past campaigns with focus on strategy, execution, and business impact; be ready to discuss metrics and learnings"},{"step":"Leadership Team Interview","detail":"Meet with CEO/leadership to discuss vision alignment, strategic thinking, and how you'd approach marketing in a growth/mission-driven context"},{"step":"Team Fit Conversation","detail":"Meet with current marketing team (if exists) and/or cafe/ops staff to assess collaboration potential and mutual alignment"}]}

[Apply →](https://www.linkedin.com/jobs/view/marketing-manager-at-ritual-coffee-roasters-4392032680?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/ritual-coffee-roasters/marketing-manager-ritual-coffee-roasters