---
type: JobPosting
title: Director of Growth (Marketing & Engagement)
company: Real Life Catholic
companyWebsite: "https://www.linkedin.com/company/real-life-catholic?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Greater Philadelphia
salaryMin: 110000
salaryMax: 140000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/director-of-growth-marketing-engagement-at-real-life-catholic-4389721493?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/real-life-catholic/director-of-growth-marketing-engagement-real-life-catholic"
---

# Director of Growth (Marketing & Engagement)

**Real Life Catholic** · Greater Philadelphia

<!--rich-->{"tags":["Nonprofit","Mission-Driven","On-Site","$110K-$140K","Email Marketing","B2C Growth"],"challenge":"Real Life Catholic is scaling fast-expanding their content platform, growing monthly donors, and launching a national Confirmation prep series. They need a Director of Growth to execute and optimize across email, social, and fundraising to hit aggressive growth targets.","objectives3m":["Audit current email funnel performance and implement 2-3 optimization tests to improve conversion rates from social → email subscribers","Build and launch a 90-day content distribution calendar across YouTube, Facebook, X, and email with clear KPI targets","Establish baseline metrics for all growth channels (email open rates, donor conversion, social engagement) and create weekly reporting dashboard","Execute the pre-launch strategy for CORE (Confirmation prep series) including email sequences, landing pages, and campaign timeline"],"objectives6m":["Grow email subscriber base by 25-35% through optimized social-to-email funnels and lead generation campaigns","Increase monthly donor base (Missionaries of Joy) by 20%+ through refined nurture sequences and donor journey optimization","Launch CORE series with 5,000+ initial signups and establish repeatable playbook for future product launches","Identify and scale top 2-3 content/campaign formats that drive highest engagement and conversion, doubling down on winning tactics"],"kpis":[{"metric":"Email Subscriber Growth Rate","description":"Track weekly/monthly growth in email list size across all campaigns and funnels, targeting 25-35% growth in first 6 months."},{"metric":"Donor Conversion Rate","description":"Measure percentage of email subscribers converting to monthly donors, with goal to improve through nurture sequence optimization."},{"metric":"Social-to-Email Conversion","description":"Track conversion rates from each social platform (YouTube, Facebook, X) to email signup, identifying which channels drive highest quality leads."},{"metric":"Campaign ROI (Product Sales & Event Attendance)","description":"Measure revenue and attendance generated per marketing dollar spent across all campaigns and channels."},{"metric":"Email Engagement Metrics","description":"Monitor open rates, click rates, and unsubscribe rates across daily/weekly email sends to optimize messaging and send times."},{"metric":"Social Engagement Rate","description":"Track engagement (likes, comments, shares, video watch time) across YouTube, Facebook, and X to identify top-performing content."}],"tools":["HubSpot","Google Analytics","Meta Business Suite","Generative AI tools (ChatGPT, Claude, etc.)","Email marketing platform","YouTube Analytics","Landing page builder","Project management tool"],"team":{"manager":"Not specified, likely CEO or COO","current":"Content team, video team, design team, internal staff-you'll coordinate across these groups","hiring":"New role to scale growth operations"},"compensation":{"salary":"$110K-$140K base","variable":null,"equity":null,"remote":"Greater Philadelphia preferred, remote possibility (likely hybrid or on-site weighted)"},"benefits":["Mission-driven work serving Catholic community","Leadership role with high visibility and impact","Fast-growing organization with clear growth strategy","Cross-functional collaboration with content, video, and design teams","Exposure to digital media, fundraising, and product launches"],"company":{"about":"Real Life Catholic, founded by Chris Stefanick, reaches millions through digital content, live events, and media to share the love of Jesus. The organization is in a growth phase-expanding content platforms, growing monthly donors, and launching innovative products like CORE (national Confirmation prep series).","founded":null,"headcount":null,"funding":null,"customers":"Millions reached through content; growing base of monthly donors and product customers","culture":"Mission-driven, Catholic faith-focused, execution-oriented, collaborative"},"forYouIf":["You have 8+ years of marketing/growth leadership experience, ideally in nonprofit or mission-driven organizations","You're a proven executor who loves turning strategy into weekly campaigns and measurable results-not just planning","You understand Catholic culture and evangelization (bonus: you're Catholic yourself)","You're comfortable juggling email, social, funnels, and analytics while keeping teams aligned and projects moving"],"wontWorkIf":["You're looking for pure strategy work-this is high-touch execution and day-to-day optimization","You lack hands-on experience with email marketing platforms, Google Analytics, and social media management","You don't have a genuine understanding of or alignment with Catholic faith and mission-driven work"],"interviewProcess":[{"step":"Initial conversation","detail":"Discuss your growth marketing background, mission-driven experience, and understanding of Catholic evangelization"},{"step":"Portfolio/case study review","detail":"Walk through 2-3 campaigns you've executed end-to-end-focus on funnels, conversion optimization, and measurable results"},{"step":"Skill assessment","detail":"Deep dive on email marketing, analytics, social media strategy, and how you'd approach Real Life Catholic's specific challenges"},{"step":"Leadership conversation","detail":"Meet with founder/leadership to discuss mission alignment, team dynamics, and your approach to cross-functional execution"}]}

[Apply →](https://www.linkedin.com/jobs/view/director-of-growth-marketing-engagement-at-real-life-catholic-4389721493?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/real-life-catholic/director-of-growth-marketing-engagement-real-life-catholic