---
type: JobPosting
title: Responsable Marketing E-commerce France & Wallonie
company: Martens & Brijs
companyWebsite: "https://be.linkedin.com/company/martens-&-brijs?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: Halluin, Hauts-de-France, France
salaryMin: 45000
salaryMax: 55000
salaryCurrency: EUR
market: FRANCE
postedAt: 2026-06-02
applyUrl: "https://fr.linkedin.com/jobs/view/responsable-marketing-e-commerce-france-wallonie-at-martens-brijs-4395265494?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/martens-brijs/responsable-marketing-e-commerce-france-wallonie-martens-brijs"
---

# Responsable Marketing E-commerce France & Wallonie

**Martens & Brijs** · Halluin, Hauts-de-France, France

<!--rich-->{"tags":["B2C E-commerce","France & Wallonie","Marketing Leadership","€45K-€55K","On-site"],"challenge":"Tadaaz is a Belgian e-commerce player scaling across Europe in the personalized printed products space. You'll own growth for France & Wallonie, building the brand from regional markets into a major European player with modern production capabilities backing you.","objectives3m":["Audit current performance (conversion, CAC, AOV) across France & Wallonie markets and identify top 3 quick-win optimizations","Define and launch baseline marketing plan with budget allocation across paid, organic, and owned channels","Establish monthly reporting dashboard tracking key metrics (traffic, conversion, revenue, ROAS) for stakeholder reviews","Onboard and align local marketing team on quarterly targets and campaign roadmap"],"objectives6m":["Increase website traffic 30-40% YoY through combined SEO, SEA, and content initiatives","Improve e-commerce conversion rate by 15-20% through site UX improvements and A/B testing","Launch at least 3 seasonal or event-driven campaigns (personalization angle) with >2.5x ROAS","Build brand awareness in target segments (lifecycle events: births, birthdays, weddings) via integrated campaigns"],"kpis":[{"metric":"Revenue Growth","description":"Track month-over-month and YoY revenue from France & Wallonie markets against annual targets."},{"metric":"E-commerce Conversion Rate","description":"Monitor site conversion funnel and test improvements to move benchmark from current baseline."},{"metric":"Customer Acquisition Cost (CAC)","description":"Measure paid and organic CAC by channel; optimize spend efficiency and payback period."},{"metric":"Return on Ad Spend (ROAS)","description":"Track ROAS across SEA, social, and display campaigns; target 3.0x+ for paid channels."},{"metric":"Average Order Value (AOV) & Repeat Purchase Rate","description":"Monitor AOV trends and customer lifetime value to guide retention and upsell strategies."}],"tools":["Google Analytics","SEA (Google Ads, Bing)","SEO","Marketing Automation","Email Marketing","Social Ads","CRM","A/B Testing Platforms"],"team":{"manager":"International Marketing Manager (Bruges HQ)","current":"Local marketing team in France; support from design, IT, and product teams at Bruges","hiring":"New or expansion role; you'll lead and grow the local team"},"compensation":{"salary":"€45K-€55K base","variable":null,"equity":null,"remote":"On-site in Halluin, Hauts-de-France, France"},"benefits":["Leadership role with P&L ownership over two regional markets","Modern production facilities and tech infrastructure backing your campaigns","International scale: Belgium HQ + presence in France, Netherlands, Germany","Dynamic team: marketing specialists, designers, developers, and product experts","Premium brand positioning in high-margin personalized products sector"],"company":{"about":"Tadaaz is the e-commerce B2C arm of Buromac, a 60+ year old Belgian family business. Originally a B2B printed goods wholesaler, Tadaaz pivoted to become Europe's go-to platform for personalized cards, gifts, and decorations for life events (births, birthdays, weddings, celebrations). Multi-country operations (Belgium, France, Netherlands, Germany) with modern production and a growing team of marketers, designers, and developers.","founded":null,"headcount":null,"funding":null,"customers":"B2C consumers celebrating life events across European markets","culture":"Dynamic, innovative, ambitious. Family business ethos with clear European expansion goals."},"forYouIf":["You've run e-commerce marketing for 3-5+ years and know performance marketing (SEA, SEO, automation) inside out","You're equally comfortable in strategy (annual planning, budget allocation) and execution (campaign launches, optimization)","You thrive leading and developing teams, translating data into actionable decisions, and shipping fast","You speak fluent French and understand the cultural nuances of France & Wallonie B2C markets","You're drawn to premium, niche brands with personalization and emotional storytelling at their core"],"wontWorkIf":["You need full remote flexibility; this is 100% on-site in Halluin","You're looking for a pure execution role-this requires strategic planning and P&L ownership","You lack hands-on e-commerce and digital marketing experience or haven't worked with marketing automation/performance tools"],"interviewProcess":[{"step":"Initial Screening","detail":"Conversation on background, e-commerce experience, and familiarity with France/Wallonie markets."},{"step":"Case Study / Strategy Round","detail":"Present a brief marketing plan or audit for a regional e-commerce brand; discuss methodology, priorities, and metrics."},{"step":"Team & Leadership Discussion","detail":"Conversation with International Marketing Manager (Bruges) on team-building, cross-functional collaboration, and leadership approach."},{"step":"Culture & Final Round","detail":"Meet local team and key stakeholders; discuss growth vision and alignment with Tadaaz expansion strategy."}]}

[Apply →](https://fr.linkedin.com/jobs/view/responsable-marketing-e-commerce-france-wallonie-at-martens-brijs-4395265494?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/martens-brijs/responsable-marketing-e-commerce-france-wallonie-martens-brijs