---
type: JobPosting
title: Marketing Lead - B2B SaaS Content & Growth Manager
company: Listo
category: growth-marketing
seniority: LEAD
contractType: FULL_TIME
remote: ONSITE
location: Desde casa
market: LATAM
postedAt: 2026-10-15
applyUrl: "https://jobs.lever.co/listo/5f2a518d-4e3e-4f01-bbc1-c00e882f427b?lever-source=Indeed"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/listo/marketing-lead-b2b-saas-content-growth-manager-listo"
---

# Marketing Lead - B2B SaaS Content & Growth Manager

**Listo** · Desde casa

Great products deserve great storytellers. Listo runs behind the scenes at stadiums, arenas, and hotels used by NFL, NBA, and NHL teams, plus brands like Marriott, Hyatt, and Live Nation, and we want someone who can bring that story to life across social and video.

This role is equal parts strategist and creator: you'll plan the content and then actually make it happen.

WHAT YOU'LL DO
Own organic and inbound growth strategy end to end, including brand, positioning, and go-to-market, focused on qualified B2B pipeline without paid acquisition
Lead SEO and AI Search Optimization (AEO/GEO): technical SEO, keyword strategy, content clusters, structured data, and link building to grow Domain Rating and visibility across Google, ChatGPT, Perplexity, Gemini, and AI Overviews
Own the content engine: blog posts, landing pages, case studies, and customer stories that rank, get cited, and generate demand
Build LinkedIn thought leadership for Listo and its leadership team, owning B2B social distribution that drives awareness and pipeline
Improve the inbound funnel through conversion optimization, landing page experimentation, and nurture
Track organic performance (rankings, traffic, backlinks, AI visibility, conversions, pipeline) and act on the data
Partner with Sales, Product, Customer Success, and leadership to turn buyer questions into content and growth opportunities, testing new channels along the way
WHAT WE'RE LOOKING FOR
3-6 years driving B2B SaaS growth (organic, inbound, SEO, or content-led marketing) with hands-on SEO experience: technical SEO, content strategy, keyword research, link building, authority growth
Content engines that drive real organic traffic and pipeline, plus strong B2B LinkedIn instincts, including founder/exec thought leadership and distribution
Experience with AEO/GEO and AI search, tracking how ChatGPT, Google AI Overviews, Perplexity, and Gemini are reshaping discovery
Fluent in Google Search Console, GA4, Ahrefs or Semrush, and HubSpot, with a sharp analytical mind: rankings, referring domains, conversion rates, attribution, and you know what to change
Compelling B2B writer, native-level spoken and written English
Background in hospitality, sports, entertainment, or venue tech is a strong plus; you move fast, experiment constantly, and don't wait for permission
WHY YOU'LL LIKE IT HERE
Full ownership of Listo's organic growth engine, building the inbound strategy from scratch.
Work with some of the biggest names in sports, hospitality, and entertainment
Remote-first and flexible around time zones
Direct line to leadership and real influence over strategy
Competitive pay for a remote, global role

Send us your resume and, if possible, an example of something you’ve built and grown organically, whether that’s SEO, content, LinkedIn, backlinks, or another channel that drove real inbound demand. We care most about what you’ve actually built, grown, and learned along the way!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

[Apply →](https://jobs.lever.co/listo/5f2a518d-4e3e-4f01-bbc1-c00e882f427b?lever-source=Indeed)

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Canonical: https://www.growthtalent.org/emplois/growth-marketing/listo/marketing-lead-b2b-saas-content-growth-manager-listo