---
type: JobPosting
title: Manager- US Marketing (NYX)
company: l'Oréal
category: growth-marketing
seniority: MANAGER
contractType: FULL_TIME
remote: ONSITE
location: El Segundo, CA
salaryMin: 90000
salaryMax: 128000
salaryCurrency: USD
market: USA
postedAt: 2026-10-28
applyUrl: "https://careers-apply.loreal.com/job/Applicationmethods?jobId=258549"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/l-oreal/manager-us-marketing-nyx-l-oreal"
---

# Manager- US Marketing (NYX)

**l'Oréal** · El Segundo, CA

Job Title: Manager- US Marketing

Brand: NYX

Location: El Segundo, CA

Position Overview

The Marketing Manager for NYX Professional Makeup US will play a pivotal role in driving the brand’s marketing strategy, product launches, and 360 campaigns within the US market. Reporting to the AVP of Marketing, this role is responsible for executing go-to-market strategies that resonate with our trend-forward beauty community, accelerating brand awareness, engaging further with our target audiences, and growing market share.

Key Responsibilities

Campaign Excellence & GTM:

* Own end-to-end "Go-to-Market" process, working with A&I, media, education, visual merchandising, creative, and sales teams to bring cohesive, strategic and ambitious plans to life
* Collaborate with the global marketing teams to ensure US relevancy and build strategies to drive growth
* Analyze business performance, providing clear optimizations to senior leadership and feedback to the Global and cross-functional teams for future needs to win in the US
* Work with A&I and global teams to create brand content and execute localized campaigns
* Define local content needs for digital and retail, leading the creation of local content if needed to fill gaps

Portfolio Forecasting:

* Oversee process of forecasting by franchise for budget and trend process, maintaining a deep understanding of consumption data and market dynamics
* Collaborate with Demand Planning to ensure accuracy in forecasting, considering marketing support and category trends

Culture-Led Social Strategy:

* Champion a social-first mindset, translating cultural and beauty trends on TikTok, Instagram, and emerging platforms into actionable, consumer-centric campaigns
* Collaborate closely with the Social and Culture teams to ideate, brief content creators and agencies and leverage best-in-class assets.

Project Management & Budgeting:

* Manage global development timelines, asset and campaign creation, and localization for the US market.
* Oversee marketing budgets, tracking POs, invoicing, and ROI analysis for key marketing activations.

Market Analysis & Consumer Insights:

* Monitor US makeup trends, competitive landscape, and retail dynamics (e.g., ULTA, mass retail, DTC) using internal data and market research (NPD, Nielsen, ECHO, etc.).
* Analyze and synthesize performance data and create actionable insights for optimization and future learnings.
* Share performance and activation recaps clearly and concisely with leadership via decks and other comms.

Qualifications & Experience
* Education: Bachelor’s degree in marketing, Business, or a related field.
* Experience: 4-6 years of brand marketing experience within beauty, consumer packaged goods (CPG), or retail (beauty industry experience strongly preferred).

* Skills & Competencies:
* Deep passion for beauty, pop culture, and digital/social trends.
* Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
* Strong analytical skills with experience interpreting sales data and digital KPIs.
* Excellent communication and cross-functional collaboration skills.

Salary Range: 90k-128k + Bonus

[Apply →](https://careers-apply.loreal.com/job/Applicationmethods?jobId=258549)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/l-oreal/manager-us-marketing-nyx-l-oreal