Vice President, Marketing Technology & Digital Marketing

Accountabilities

• Own and lead the enterprise MarTech and digital marketing strategy as a core driver of pipeline growth, revenue generation, and customer acquisition.

• Translate executive-level business priorities into multi-year digital roadmaps spanning automation, analytics, and omnichannel engagement.

• Design and optimize investment across paid, owned, and earned media channels to maximize ROI and improve performance across SEO, SEM, and demand generation.

• Lead the evolution of digital platforms including websites, portals, email ecosystems, and customer-facing applications to improve conversion and engagement.

• Integrate CRM, lead management, and marketing automation systems to strengthen funnel performance, improve sales velocity, and reduce leakage.

• Establish governance frameworks, KPIs, and performance standards tied directly to pipeline contribution, conversion rates, and revenue outcomes.

• Drive continuous innovation by evaluating and deploying emerging MarTech solutions, automation capabilities, and advanced analytics tools.

Requirements This role requires a seasoned digital and MarTech leader with deep expertise in scaling enterprise marketing capabilities and driving measurable business impact. The ideal candidate combines strategic vision with strong analytical capability and a track record of leading cross-functional transformation.

• 10+ years of experience in digital marketing, marketing technology, or marketing transformation leadership roles.

• Bachelor’s degree in marketing, information technology, or related field; advanced degree preferred.

• Proven experience building and scaling full-funnel, omnichannel digital marketing ecosystems.

• Strong expertise with MarTech platforms, CRM systems, and analytics tools such as Dynamics 365, Power BI, Google Analytics, SEO/SEM platforms, and CMS solutions.

• Demonstrated ability to lead cross-functional initiatives from strategy through execution in complex organizations.

• Exceptional analytical and data-driven decision-making skills with strong attention to detail.

• Experience in performance marketing, attribution modeling, and conversion optimization.

• Strong leadership, communication, and stakeholder management skills at executive level.

Benefits

• Competitive annual salary range of $165,000-$180,000.

• Comprehensive health coverage including medical, dental, vision, life, and disability insurance.

• 401(k) retirement plan with additional financial wellness programs.

• Employee stock purchase plan (ESPP) and student loan assistance programs.

• Paid time off, holidays, and flexible well-being benefits.

• Mental health support and enhanced employee assistance resources.

• Tuition reimbursement and ongoing professional development opportunities.

• Access to advanced marketing technologies and enterprise-scale digital transformation initiatives.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1