Senior Manager, Integrated Marketing

Accountabilities:

• Develop and execute a comprehensive integrated marketing strategy spanning brand, content, social, PR, influencer, paid media, and ecommerce channels.

• Translate business objectives into coordinated campaign strategies that drive awareness, engagement, lead generation, and revenue performance.

• Own brand messaging architecture, positioning, and storytelling to ensure consistency across all marketing and communication channels.

• Lead content strategy and editorial planning across web, email, social media, campaigns, and events for both B2B and B2C audiences.

• Manage social media strategy and execution, including content calendars, engagement optimization, and performance growth across major platforms.

• Oversee PR and influencer programs, ensuring strong earned media presence and strategic brand amplification.

• Drive paid media strategy across search, social, and programmatic channels, optimizing performance and return on ad spend.

• Own funnel performance, including MQL generation, lead quality, lifecycle flow, and reporting in collaboration with Sales teams.

• Lead ecommerce growth strategy, including promotions, onsite optimization, and revenue tracking.

• Manage and develop a small hybrid team and external partners, ensuring alignment, execution quality, and operational efficiency.

• Build dashboards and reporting frameworks to measure marketing effectiveness, attribution, and business impact.

Requirements:

• 5-7+ years of experience in integrated marketing, digital marketing, brand strategy, or content-driven growth roles.

• Proven track record of leading multi-channel marketing campaigns with measurable impact on business growth.

• Strong expertise in content strategy, storytelling, and brand messaging across digital ecosystems.

• Experience managing paid media, social media, PR, influencer marketing, and ecommerce initiatives.

• Strong understanding of performance marketing metrics, attribution models, and funnel optimization.

• Excellent communication and storytelling skills, with the ability to adapt messaging for different audiences and channels.

• Experience managing cross-functional stakeholders including Sales, Product, and external agency partners.

• Highly organized, detail-oriented, and comfortable managing multiple concurrent priorities in a fast-paced environment.

• Familiarity with marketing tools such as CMS platforms, CRM systems (e.g., HubSpot), analytics dashboards, and project management tools.

• Experience in skincare, beauty, wellness, or consumer health industries strongly preferred.

• Strong leadership mindset with the ability to manage and develop small teams and external contributors.

• Comfortable using data and AI tools to optimize workflows, content creation, and marketing performance.

Benefits:

• Competitive salary and comprehensive benefits package.

• Full healthcare coverage including medical, dental, vision, FSAs, and HSAs.

• Life insurance (Basic Life/AD&D) and long-term disability coverage at no cost.

• 401(k) retirement plan with employer match.

• Flexible and dynamic work environment within a fast-growing consumer health and aesthetics brand.

• Opportunity to shape a high-visibility integrated marketing function with direct business impact.

• Employee wellness perks, including product-related benefits.

• Collaborative, high-performance culture focused on innovation, speed, and measurable results.

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