--- type: JobPosting title: Head of Marketing company: Illuin category: growth-marketing seniority: VP contractType: FULL_TIME remote: REMOTE location: Paris La Défense market: FRANCE postedAt: 2026-06-10 applyUrl: "https://jobs.ashbyhq.com/illuin/e3388032-a8be-48c7-b533-1122d30d626c/application" canonical: "https://www.growthtalent.org/emplois/growth-marketing/illuin/head-of-marketing-illuin" --- # Head of Marketing **Illuin** · Paris La Défense HEAD OF MARKETING | B2B ENTERPRISE TECH THE MISSION: FROM FOUNDATION TO ACCELERATION We aren't looking for a "visionary" who only stays at 30,000 feet. We are looking for a Growth Architect. As our Head of Marketing, you will be the bridge between brand narrative and hard revenue. You’ve done this before in the "messy middle" of a company’s growth-scaling from a solid product-market fit to a dominant market position. You will lead a lean team and a network of elite partners to build a world-class demand generation engine, sharpen our enterprise positioning, and own the ROI of every dollar spent.     YOUR DNA - The "Doer" Mentality: You possess the strategic depth of a Head of Marketing but the tactical agility of a Head of Growth. You aren't afraid to dive into the CMS, tweak a campaign, or ghostwrite a thought-leadership piece when the stakes are high. - B2B Enterprise Native: You understand the complexity of long sales cycles and multi-stakeholder decision-making. You know how to market to the C-Suite of global enterprises. - Analytical Rigor: You live in the data. You don't just report on "leads"; you optimize for pipeline velocity, CAC/LTV ratios, and multi-touch attribution. - Manager & Orchestrator: You know how to hire "A-Players" and, more importantly, how to get the best out of specialized agencies (PR, Media, Content) to stay agile without the overhead.     WHAT YOU’LL BE DOING - Growth & Lead Gen: Design and execute a full-funnel marketing strategy. You will own the lead-to-opportunity conversion and partner closely with Sales to ensure a seamless revenue engine. - Brand & Positioning: Storytelling & Global Governance - Narrative Strategy: Refine and elevate our story. In a crowded tech landscape, you will ensure our brand is synonymous with high-tier innovation and enterprise-grade reliability. - Brand Identity & Standards: Develop and maintain comprehensive global brand guidelines, ensuring a cohesive visual and verbal identity across all business units. - Ecosystem Alignment: Drive strict brand compliance across our partner ecosystem, ensuring all co-marketing initiatives and external collaborations reinforce our premium market position. - Executive Influence (Awareness): Build and execute high-touch strategies to increase brand salience among VP-level and Business Unit leaders, positioning Illuin as the gold standard for departmental decision-makers. - Omnichannel Execution: Lead the charge across digital performance, high-touch field events, content strategy, and PR. - Budget & ROI Ownership: Manage the marketing budget with a venture-scale mindset-optimizing for efficiency while knowing when to "bet big" on high-impact channels. - Ecosystem Management: Pilot our network of external partners, ensuring our creative, content, and media agencies deliver at a world-class level.     PROFILE REQUIREMENTS - Experience: 10-15 years in B2B Tech Marketing, specifically within the Enterprise software space. - Track Record: You have been a Head of Marekting or a high-performing "Number 2" (VP/Head of) in a startup/scale-up of under 250 employees. You know how to build when the playbook isn't yet written. - The "Full Stack" Marketer: Proven success stories in Growth Marketing and Lead Generation. You can demonstrate how your initiatives directly impacted ARR. - AI Marketing Expertise: Proven experience in mastering Artificial Intelligence tools (GenAI, predictive analytics, intelligent automation) to streamline marketing workflows, boost team productivity, and personalize customer experiences at scale. - Analytical Skills: Expert-level understanding of marketing analytics and ROI across all channels. - Leadership: Experience managing internal teams and external providers. You are a talent magnet. - Languages: Native-level fluency in English (our internal and primary market language).     WHY JOIN US? - Direct Impact: You aren't a cog in a machine. You are the architect of our market presence. - High Autonomy: We hire experts and stay out of their way. You own the strategy and the execution. - Scale-Up Velocity: We are at the inflection point where your work will define our category leadership.     THE SELECTION PROCESS 1. Initial Screen: A 30-minute intro call to align on expectations. 2. Deep Dive: A technical interview focusing on your "Growth Playbook" and past success stories. 3. Strategy Case Study: A hands-on exercise (we value your time; this will be focused on real-world application). 4. Cultural Fit: Meet the founders and the leadership team. [Apply →](https://jobs.ashbyhq.com/illuin/e3388032-a8be-48c7-b533-1122d30d626c/application) --- Canonical: https://www.growthtalent.org/emplois/growth-marketing/illuin/head-of-marketing-illuin