The Challenge
Schwarzkopf is a global beauty powerhouse under Henkel's portfolio. You'll own product activation strategy and execution for hair care, styling, and color—working directly with a PM to drive category performance across ATL and BTL channels.
Your Mission
Analyze current-year activation performance across Schwarzkopf portfolio and deliver a 3-slide performance deck with key learnings
Support the PM in building Q4 activation strategy (promotions, in-store PLV, campaign briefs) and track 3+ KPIs weekly
Own operational management of 2-3 assigned products: brief designers, coordinate with retail teams, ensure on-shelf execution
Master Henkel's marketing tech stack (CRM, analytics platform, PLV management system) and document 1 process improvement
Lead the 2027 activation plan for your assigned category—strategy, budget allocation, channel mix—presented to leadership
Increase activation ROI by 15%+ through A/B testing and optimization of BTL tactics (promotions, sampling, displays)
Manage full product lifecycle for 3+ SKUs: launch planning, competitive analysis, retail feedback loops, post-launch reviews
Mentor incoming interns or junior team members on product marketing fundamentals and Henkel best practices
KPIs You'll Own
Activation ROI
Measure incremental sales lift per euro spent on ATL and BTL campaigns vs. baseline.
On-Shelf Compliance
Track % of targeted retail locations executing PLV and promotional materials on time.
Brand Awareness & Consideration
Monitor monthly lift in aided/unaided awareness and purchase intent via brand tracker surveys.
Product Mix Velocity
Weekly sales velocity by SKU and channel—retail, online, direct—vs. plan.
Tools & Stack
Your Team
Your Manager
Chef de Produit (Product Manager) - Beauty/Hair Care category
Current Team
1 PM, 1 marketing ops coordinator, shared campaign & creative resources from broader Henkel Beauty team
New internship backfill role
The Package
Salary
€1,200-€1,500/month gross
Remote
Hybrid: 2 days remote/week, 3 days on-site at Boulogne-Billancourt HQ
Benefits & Perks
Company Intelligence
Henkel is a 47,000-person global leader in consumer goods and industrial tech, with iconic brands across beauty (Schwarzkopf, Dial, Ponds) and home care. The company operates in 120+ countries and drives innovation in mass-market cosmetics, hair care, and e-commerce channels.
Team Size
47000
Customers
Mass retail (Carrefour, Leclerc, Amazon, Sephora), e-commerce platforms, direct-to-consumer
Culture
Diversity-first (they explicitly welcome all backgrounds, genders, orientations, abilities); emphasis on autonomy, cross-functional collaboration, and development pathways into permanent roles
Is This Role For You?
- You're pursuing a Bac+4/5 in business, marketing, or related field and want real product P&L exposure
- You've done at least one prior marketing internship and can hit the ground running with strategy and ops
- You're detail-oriented but also strategic—happy to run a promo AND analyze category trends
- You speak French fluently and English well; you're comfortable in a hybrid, collaborative team environment
- You need a fully remote setup—this role requires 3 days/week on-site in Boulogne-Billancourt
- You're only interested in creative/brand work—this is operational product marketing with heavy execution
- You have no prior marketing experience and need extensive hand-holding—the PM expects autonomy
Interview Process
Phone screen
HR / recruiter confirms motivation, language skills, and relevant internship experience
Case study or brief
Likely a 1–2 hour take-home on activation strategy or campaign analysis for a beauty product
PM interview
1:1 with the Product Manager; discussion of past projects, product thinking, and fit with Schwarzkopf team
Final round
Brief meeting with Beauty Marketing lead or HR to discuss onboarding, timeline, and logistics
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.