---
type: JobPosting
title: South America Marketing Manager
company: FERRAGAMO
companyWebsite: "https://it.linkedin.com/company/salvatore-ferragamo?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: Greater São Paulo Area
salaryMin: 85000
salaryMax: 120000
salaryCurrency: USD (or BRL equivalent ~450K-620K)
market: USA
postedAt: 2026-06-02
applyUrl: "https://br.linkedin.com/jobs/view/south-america-marketing-manager-at-ferragamo-4396230730?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/ferragamo/south-america-marketing-manager-ferragamo"
---

# South America Marketing Manager

**FERRAGAMO** · Greater São Paulo Area

<!--rich-->{"tags":["Luxury Brand","South America","On-site","$85K-$120K","B2C","PR & Media","Senior"],"challenge":"Ferragamo is hunting for someone to own marketing strategy across South America-building luxury brand presence, orchestrating campaigns, and driving customer loyalty in one of the world's most competitive luxury markets.","objectives3m":["Map current brand perception and customer experience gaps across São Paulo and key South America markets through research and retail team interviews","Develop and launch 2-3 high-impact brand experiences or events that reinforce luxury positioning and drive media coverage","Establish relationships with 15+ key media contacts, influencers, and industry stakeholders; coordinate first integrated campaign brief","Create marketing performance dashboard tracking campaign ROI, customer engagement, and media impressions across channels"],"objectives6m":["Execute 4-6 integrated campaigns (online + offline) across South America showing measurable lift in brand awareness and customer acquisition","Grow PR coverage by 40%+ through strategic media placements and thought leadership positioning in luxury trade publications","Design and implement customer experience improvements based on retail insights; track NPS lift and repeat visit rates","Optimize marketing budget allocation-deliver month-over-month reporting showing efficiency gains and ROI by channel"],"kpis":[{"metric":"Campaign ROI","description":"Revenue generated or attributed sales divided by total campaign spend across integrated campaigns."},{"metric":"Media Coverage Value","description":"PR impressions and earned media value from press releases, features, and influencer placements."},{"metric":"Customer Experience NPS","description":"Net Promoter Score tracking customer satisfaction across all touchpoints; target improvement quarter-over-quarter."},{"metric":"Event Attendance & Engagement","description":"Unique attendees and post-event conversion/loyalty metrics from exclusive brand experiences and activations."},{"metric":"Marketing Spend Efficiency","description":"Cost per acquisition and budget variance; track actual spend vs. planned spend month-to-month."}],"tools":["Google Analytics or similar (campaign tracking)","Hootsuite or Buffer (social media management)","Salesforce CRM (customer insights)","Adobe Creative Suite (campaign assets)","Brandwatch or Sprout Social (media monitoring)","Event management software","Email marketing platform"],"team":{"manager":"Marketing Director (regional or global)","current":"PR agencies, retail teams, media contacts","hiring":"New role to strengthen South America marketing function"},"compensation":{"salary":"$85K-$120K base","variable":null,"equity":null,"remote":"On-site in São Paulo, SP, Brazil"},"benefits":["Work with globally recognized luxury brand","Creative, high-performance environment","Regional marketing strategy ownership","Access to exclusive brand events and experiences","Professional development in luxury sector"],"company":{"about":"Ferragamo is a legendary Italian luxury fashion house known for iconic footwear and accessories. The brand embodies craftsmanship, sophistication, and timeless design-with a global presence spanning retail, wholesale, and direct-to-consumer channels.","founded":null,"headcount":null,"funding":null,"customers":"Luxury consumers globally; strong presence in Brazil and South America","culture":"Dynamic, creative, high-performance; focus on brand heritage and luxury positioning"},"forYouIf":["You've built campaigns or brand strategies inside luxury, premium, or aspirational brands (fashion, watches, beauty, hospitality)","You're comfortable juggling PR, events, media strategy, and customer experience-and can own all four simultaneously","You speak fluent English and understand South America market dynamics (bonus: Portuguese or Spanish)","You obsess over metrics but also have a creative eye; you can translate brand narrative into campaigns that drive real engagement"],"wontWorkIf":["You need remote flexibility-this is 100% on-site in São Paulo","You've only worked in B2B or performance marketing; luxury brand building and brand storytelling aren't in your toolkit","You get bored managing budgets, supplier relationships, and administrative processes alongside strategic work"],"interviewProcess":[{"step":"Initial Screening","detail":"Hiring team reviews background in luxury marketing, South America experience, and campaign portfolio."},{"step":"Marketing Strategy Case Study","detail":"Present a 20-minute case study: how you'd position Ferragamo to luxury consumers in São Paulo over 6 months."},{"step":"Leadership Conversation","detail":"Marketing Director or Regional Lead explores stakeholder management, PR strategy thinking, and budget ownership mindset."},{"step":"Final Round","detail":"Meet with broader marketing or executive team; discuss vision for South America growth and team building."}]}

[Apply →](https://br.linkedin.com/jobs/view/south-america-marketing-manager-at-ferragamo-4396230730?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/ferragamo/south-america-marketing-manager-ferragamo