---
type: JobPosting
title: SGM School Head of Marketing
company: COLEGIOS LAUDE
companyWebsite: "https://colegios-laude.ofertas-trabajo.infojobs.net"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: Madrid, España
market: LATAM
postedAt: 2026-06-21
applyUrl: "https://www.infojobs.net/madrid/sgm-school-head-of-marketing/of-i95c418cb0440778a970dcf17301c1c?applicationOrigin=search-new&page=2&sortBy=RELEVANCE"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/colegios-laude/sgm-school-head-of-marketing-colegios-laude"
---

# SGM School Head of Marketing

**COLEGIOS LAUDE** · Madrid, España

Purpose of the Role
The Head of Marketing consistently strives for outstanding performance across all professional standards, delivering successful outcomes and ensuring efficient and effective administrative operations. This role helps the school become the first choice in our local market (“Schools of Choice”).
As a member of the administrative team, the Head of Marketing provides a friendly and welcoming service to students, staff, families, and visitors in a manner that truly reflects the values of our school. 
ISP School Head of Marketing, Key Responsibilities
Corporate Identity
Lead the development of a brand architecture and establish a framework within which the school should operate, including a clearly defined corporate identity and brand playbook.
Act as guardian of the brand, ensuring it is used properly and consistently across all channels.
Support the school in the creation and consistent use of its stories and promises.
Serve as community manager, guiding and supporting the school in developing stories to share on social media, ensuring corporate identity is maintained and promotional efforts maximized.
Create and execute the school’s annual Marketing Plan.
Work in close collaboration with the Admissions Department to design strategies that attract and retain students.
Design and create document templates, marketing collateral, and informative posters.
Conduct market research and analysis.
Develop, update, and manage the school website and social media platforms, ensuring regular postings and high-quality imagery.
Build and maintain partnerships with local businesses and relocation agencies as part of student recruitment activities.
External and Internal Events
Lead planning and participation in all school events for prospective and current families and students.
Develop promotional materials and coordinate all communications activities related to such events, including press releases.
ISP Student Activities & Event Promotion
Support and promote communications that drive active participation of students and families in ISP-wide activities and events (e.g. ILOS).
Produce regular newsletters and bulletins for staff and families, including termly magazines and yearbooks.
Attend, document, and photograph important school events for use in communications and marketing.
Skills, Qualifications, and Experience
Bachelor’s degree or Higher Diploma in Journalism, Public Relations, Marketing, or a related business discipline.
5-10 years’ relevant experience in a similar role, preferably in education, though not essential.
Native-level English and Spanish will be considered an advantage.
Flexible, positive, and proactive “can-do” attitude.
Full understanding of Equal Opportunities and ability to implement it in everyday practice.
Strong communication skills with the ability to resolve issues quickly and professionally.
Excellent management skills and ability to follow the school’s disciplinary code.
Desirable: Experience in both business and academic environments.
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
ISP Commitment to Diversity, Equity, Inclusion, and Belonging
ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

[Apply →](https://www.infojobs.net/madrid/sgm-school-head-of-marketing/of-i95c418cb0440778a970dcf17301c1c?applicationOrigin=search-new&page=2&sortBy=RELEVANCE)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/colegios-laude/sgm-school-head-of-marketing-colegios-laude