---
type: JobPosting
title: Account Based Marketing Manager
company: Candid Health
companyWebsite: "https://candidhealth.com"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 130000
salaryMax: 160000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://www.ycombinator.com/companies/candid-health/jobs/afmTjNT-account-based-marketing-manager?utm_source=syn_li"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/candid-health/account-based-marketing-manager-candid-health"
---

# Account Based Marketing Manager

**Candid Health** · New York, NY

<!--rich-->{"tags":["ABM","Enterprise SaaS","B2B Growth","5-7 Years","$130K-$160K","On-site NYC"],"challenge":"Candid Health is building their enterprise growth engine from the ground up. You'll architect a best-in-class ABM function that turns high-value accounts into closed revenue-no playbook, no process, just opportunity.","objectives3m":["Define and document ABM strategy framework (1:1, 1:few, 1:many motions) and get alignment from Sales, RevOps, and leadership","Build target account list (TAL) with Sales, segment by ICP fit and revenue potential, and prioritize first 20-30 accounts for launch","Select and begin implementation of ABM tech stack (6sense, Demandbase, or RollWorks) and integrate with Salesforce/HubSpot","Launch 2-3 pilot ABM campaigns for top-tier accounts with personalized content, messaging, and multi-channel sequences"],"objectives6m":["Scale ABM campaigns to 50+ strategic accounts with repeatable playbooks, templates, and workflows","Establish clean attribution model and prove pipeline contribution (new account engagement, MQL→SQL conversion, deal acceleration)","Build documented ABM best practices and operationalize account planning cycles with Sales leadership","Hit monthly KPIs: account engagement rate >40%, influenced pipeline >$XXM, sales collaboration score >8/10"],"kpis":[{"metric":"Influenced Pipeline (ABM)","description":"Total revenue influenced by ABM campaigns at target accounts, tracked from first touch through close."},{"metric":"Account Engagement Rate","description":"Percentage of named accounts actively engaged with ABM campaigns (email, content, ads, events)."},{"metric":"MQL-to-SQL Conversion","description":"Conversion rate of marketing-qualified leads to sales-qualified leads within target account buying groups."},{"metric":"Deal Acceleration","description":"Average days to close for opportunities influenced by ABM vs. non-influenced opportunities."},{"metric":"Cost Per Influenced Opportunity","description":"ABM campaign spend divided by number of opportunities influenced, tied to revenue outcomes."}],"tools":["Salesforce","HubSpot","6sense","Demandbase","RollWorks","Terminus"],"team":{"manager":"Head of Growth Marketing","current":"Reporting to Head of Growth Marketing; will collaborate cross-functionally with Sales leadership, RevOps, and Product Marketing","hiring":"New role-building ABM function from scratch"},"compensation":{"salary":"$130K-$160K base","variable":null,"equity":null,"remote":"On-site, New York, NY"},"benefits":["Equity upside (startup stage)","Health, dental, vision coverage","401(k) matching","Professional development budget","Flexible PTO"],"company":{"about":"Candid Health operates in healthcare tech/fintech (healthcare billing/revenue cycle). They're scaling enterprise go-to-market and need someone to build ABM from the ground up. Growth-stage company investing in strategic enterprise motion.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":null},"forYouIf":["You've built or scaled ABM programs at mid-market or enterprise SaaS and can prove pipeline impact with real numbers","You thrive in ambiguity-you can architect a function from scratch, own the playbook, and execute with precision","You speak fluent Sales and can influence without authority; cross-functional collaboration energizes you","You're data-obsessed and refuse to measure vanity metrics; every campaign ties back to revenue and account engagement","You've hands-on experience with ABM platforms (6sense, Demandbase, RollWorks, Terminus) and Salesforce/HubSpot integrations"],"wontWorkIf":["You've only done broad-based demand gen or lead gen-this is account-centric, not volume-centric","You need a fully built process and hand-holding; this role demands initiative and strategic thinking from day one","You're uncomfortable with remote work complexity; this is on-site NYC and cross-functional coordination across Sales and RevOps"],"interviewProcess":[{"step":"Screening Call","detail":"30 min with Head of Growth Marketing to assess ABM depth, strategy thinking, and fit"},{"step":"Case Study / Strategy Deep Dive","detail":"Present a past ABM program you built: TAL, segmentation, campaign execution, and revenue impact metrics"},{"step":"Sales Alignment Conversation","detail":"Chat with Sales leadership to evaluate cross-functional partnership style and understanding of enterprise sales complexity"},{"step":"Exec Round","detail":"Meet with leadership to discuss vision for building ABM function and long-term strategic roadmap"}]}

[Apply →](https://www.ycombinator.com/companies/candid-health/jobs/afmTjNT-account-based-marketing-manager?utm_source=syn_li)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/candid-health/account-based-marketing-manager-candid-health