---
type: JobPosting
title: Director of Growth Marketing (Paid Social)
company: Buyerlink
companyWebsite: "https://buyerlink.co"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Walnut Creek, CA
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://app.jazz.co/apply/job/z4QE4tREtd?source=LINKR&source=LINK&source=LINKEDIN&source=LinkedIn&src=Linkedin&gh_src=fa1195541us&LinkedIn=LinkedIn&source=LINK&source=LinkedIn"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/buyerlink/director-of-growth-marketing-paid-social-buyerlink"
---

# Director of Growth Marketing (Paid Social)

**Buyerlink** · Walnut Creek, CA

<!--rich-->{"tags":["Paid Social","B2C Lead Gen","Director-Level","Home Services","$180K-$220K","On-site"],"challenge":"Buyerlink is hunting for a growth leader to architect a $25M+ paid social engine that generates high-quality leads for home services. You'll own the entire strategy, build a team, and integrate AI to redefine lead gen in 2026.","objectives3m":["Audit current paid social performance across channels (Meta, TikTok, YouTube) and identify top 3-5 optimization opportunities to improve CPL within 30 days","Build and staff your core team-define roles, hire key positions (paid social strategist, creative lead), and establish weekly rhythm for performance reviews","Design and launch 2-3 AI-powered creative production workflows (using Midjourney, Canva, Jasper) to increase ad asset velocity by 3x","Establish robust daily/weekly reporting dashboard tracking CPL, lead volume, quality score, and budget allocation with clear variance analysis for leadership"],"objectives6m":["Scale paid social budget from current baseline to $25M+ annually while maintaining or improving CPL and lead quality targets","Operationalize test-and-learn framework: run min. 20+ controlled experiments across audience, creative, bidding, and landing page variables; document learnings","Integrate advanced Meta, TikTok, and YouTube features (Advantage+, Predictive Audiences, Performance Max) into standard workflows and prove incremental ROAS lift","Mentor team to self-sufficiency on AI tools and performance optimization; establish clear growth paths and upskilling curriculum for 2027"],"kpis":[{"metric":"Cost Per Lead (CPL)","description":"Track CPL by channel, audience segment, and creative variant; optimize toward target and benchmark against industry for home services."},{"metric":"Lead Volume & Quality Score","description":"Monitor total leads generated weekly and quality metrics (conversion rate, sales-qualified ratio) to ensure acquisition scales without compromising funnel health."},{"metric":"Return on Ad Spend (ROAS)","description":"Measure revenue attributed to paid social campaigns; tie back to lead quality and downstream customer LTV."},{"metric":"Creative Production Velocity","description":"Track number of ad assets produced per week using AI tools vs. manual creation; target 3x increase within 6 months."},{"metric":"Budget Efficiency & Spend Allocation","description":"Monitor budget deployment across channels, markets, and campaigns; ensure zero waste and optimal allocation to high-performing segments."}],"tools":["Meta Ads Manager","TikTok Ads Manager","YouTube Ads","Midjourney","Canva Magic Studio","Jasper","Tableau or Looker (implied for reporting)"],"team":{"manager":"VP Marketing or CMO (implied)","current":"Unknown current headcount; role includes building and scaling the team in 2026","hiring":"Active hiring: paid social strategist, creative lead, and additional specialists as budget grows"},"compensation":{"salary":"$180K-$220K","variable":null,"equity":null,"remote":"On-site, Walnut Creek, CA"},"benefits":["Lead a $25M+ annual budget with real P&L ownership","Build and mentor a high-performing team with clear growth paths","Access to cutting-edge AI tools and early-stage features (Meta Alpha/Beta)","Fast-growth home services market with proven demand and expansion runway"],"company":{"about":"Buyerlink operates in the home services lead generation space, connecting homeowners seeking remodeling, roofing, and window replacement with qualified service providers. The company is scaling aggressively in 2026 and needs a world-class paid social leader to fuel customer acquisition.","founded":null,"headcount":null,"funding":null,"customers":"Home services businesses (remodelers, roofers, window contractors)","culture":"Test-and-learn, AI-forward, performance-obsessed, high urgency"},"forYouIf":["You've spent 10+ years in performance marketing with deep paid social expertise and proven ability to scale budgets profitably","You treat ad spend like your own capital-obsess over efficiency, test relentlessly, and hate waste","You're comfortable with AI as a multiplier and want to architect workflows that make your team 3x more productive","You want to build and lead a team, mentor operators, and own a strategic P&L in a high-growth business"],"wontWorkIf":["You're a traditional media buyer who executes but doesn't strategize; this role demands vision-setting and team leadership","You're skeptical of AI or prefer 'the way we've always done it'; Buyerlink is all-in on innovation and testing","You need full remote or flexible location; this is on-site, Walnut Creek, CA"],"interviewProcess":[{"step":"Screening Call","detail":"30-min conversation on paid social background, team leadership experience, and AI integration philosophy"},{"step":"Performance Deep Dive","detail":"1-hour technical interview: walk through a past campaign you scaled, metrics you tracked, tests you ran, and lessons learned"},{"step":"Strategy Case Study","detail":"Design a paid social strategy for a hypothetical home services vertical-audience segments, creative hooks, AI tooling, and 90-day roadmap"},{"step":"Leadership & Culture Fit","detail":"Conversation with VP Marketing or CMO on team scaling, mentorship philosophy, and how you drive a test-and-learn culture"}]}

[Apply →](https://app.jazz.co/apply/job/z4QE4tREtd?source=LINKR&source=LINK&source=LINKEDIN&source=LinkedIn&src=Linkedin&gh_src=fa1195541us&LinkedIn=LinkedIn&source=LINK&source=LinkedIn)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/buyerlink/director-of-growth-marketing-paid-social-buyerlink