The Challenge
ARVAL is France's fleet management leader under BNP Paribas. You'll embed in a 5-person product marketing team shaping mobility solutions (car rentals, car-sharing, e-scooters, e-bikes) for corporate and retail segments.
Your Mission
Master ARVAL's product portfolio, market positioning, and customer segments (corporate vs. retail); deliver competitive benchmarks and market analysis reports
Support product launches by updating marketing collateral, training guides, and customer-facing documents with external agency partners
Own market research contributions for new product concepts; synthesize findings into actionable insights for the PMM leadership
Contribute to partnership adaptation projects—translating new partner deals into refined marketing offers and supporting materials
Lead 1-2 marketing projects from strategy through launch execution (customer journey mapping, go-to-market plan, communications calendar)
Build internal presentation expertise: create polished benchmarks, analytics dashboards, and reporting frameworks used by leadership
Drive cross-functional collaboration across digital marketing, partnerships, finance, sales, legal, and compliance; document workflows and handoffs
Demonstrate readiness for Graduate Programme or International Voluntary Service opportunity through demonstrated strategic thinking and stakeholder influence
KPIs You'll Own
Time-to-Launch
Track days from concept approval to live product/marketing rollout across partnerships and segments.
Stakeholder Engagement
Monitor adoption of your research insights and marketing materials by internal teams (usage, feedback, iteration cycles).
Project Autonomy Score
Measure your progression from supported tasks to independently managed initiatives over the 6-month tenure.
Collateral Quality
Track approval cycles and rework requests on marketing guides, training docs, and partner-facing materials you produce.
Tools & Stack
Your Team
Your Manager
Marketing Product Director (Core Business segment)
Current Team
5-person product marketing pod (2 PMMs you'll shadow, plus team members); 50-person broader Direction Partenariats, Digital & Marketing France organization
New backfill internship position; potential transition to Graduate Programme or VIE (Voluntary International Service)
The Package
Salary
€1.05K-€2.1K/month (gross stipend, variable by education level)
Remote
On-site, Rueil-Malmaison
Benefits & Perks
Company Intelligence
ARVAL is France's leading fleet and corporate mobility provider, a subsidiary of BNP Paribas. The company serves both corporate and retail customers with integrated solutions—from traditional car rental to modern shared mobility (car-sharing, e-scooters, e-bikes)—optimizing enterprise mobility spend.
Team Size
183883
Customers
Corporate fleets and retail mobility customers across France
Culture
Engaged, continuous learning-focused organization with dedicated mentor investment and clear early-career pathways (Graduate Programme, VIE)
Is This Role For You?
- You're studying or recently graduated (BAC+4/5 preferred) and want hands-on product marketing exposure in a structured, mentored environment
- You thrive in cross-functional settings and can translate business requirements into clean marketing assets and strategic recommendations
- You're comfortable with ambiguity—you'll own projects end-to-end while learning from senior PMMs; autonomy grows over 6 months
- You're genuinely curious about B2B2C mobility, corporate customer behavior, and go-to-market strategy for enterprise products
- You need remote flexibility or reject on-site daily presence in Rueil-Malmaison
- You're seeking a full-time permanent role immediately; this is a 6-month internship with optional Graduate Programme or VIE transition
- You prefer deep specialization (e.g., pure demand gen or analytics); this role spans strategy, collateral, research, and cross-org coordination
Interview Process
Initial Screening
CV and cover letter review focused on product thinking, cross-functional collaboration, and analytical mindset
Phone/Video Interview
Conversation with Product Marketing Director or one of the PMMs covering motivation, coursework, relevant projects, and learning agility
Case or Assignment
Likely a short marketing brief, competitive analysis, or customer journey mapping exercise to assess strategic thinking and communication
Final Interview
Meet potential mentor (one of the two PMMs) to discuss day-to-day collaboration, mentorship expectations, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.