The Challenge
BN (Biscuiterie Nantaise) is a 125+ year-old iconic French brand owned by pladis Group. You'll drive category growth and revenue optimization across major retail chains by analyzing performance data, building assortment strategies, and executing trade marketing initiatives that directly impact profitability.
Your Mission
Master Nielsen, DataSharing, A3 distrib, and Wiser tools to track brand performance across retail clients
Own weekly/monthly dashboard updates and performance analysis for assigned categories
Support 2-3 category review meetings with retail clients and develop assortment recommendations
Analyze 3-5 promotional campaigns and quantify performance vs. targets
Lead full revenue growth management cycle for 1-2 product categories across major retailers
Deliver competitive intelligence reports on category innovations, promotions, and retail trends
Develop 4-6 trade marketing tools and sales arguments that drive retail partner engagement
Establish baseline KPIs and tracking mechanisms for assigned categories; present findings to leadership
KPIs You'll Own
Category Share & Volume Growth
Track BN and competitor market share, velocity, and volume trends across retail clients using panel data
Promotional ROI
Measure lift, incremental volume, and profitability impact of promotional campaigns vs. baseline
Assortment Optimization Win Rate
% of category recommendations accepted by retail clients and implemented in-store
Revenue Growth Management Impact
Gross profit uplift from pricing, mix, and promotional optimization initiatives
Tools & Stack
Your Team
Your Manager
Category & Revenue Growth Management Service Lead / Commercial Director
Current Team
Small dedicated team within Commercial Retail Division; you'll collaborate across Category Management, Key Account Management (KAM), and Trade Marketing
New internship role-backfill or growth position not specified
The Package
Salary
€1,300/month gross
Remote
On-site (Nanterre, near La Défense, 92) with flexible remote options; RER A accessible
Benefits & Perks
Company Intelligence
pladis Group is a global biscuit and snacking manufacturer with 125+ years of heritage. BN (Biscuiterie Nantaise) and McVitie's are flagship brands trusted by millions of French and UK families. Strong presence across retail distribution with focus on innovation, assortment optimization, and revenue growth.
Customers
Major French and European retail chains (hypermarkets, supermarkets)
Culture
Collaborative, dynamic, focus on data-driven decision making; emphasizes autonomy and initiative within small teams
Is This Role For You?
- You're pursuing a Bac+4/5 degree in business, marketing, or management and want real FMCG/retail experience
- You're comfortable with Excel, dashboards, and data analysis-and excited to learn Nielsen/panel tools
- You thrive in structured but autonomous roles where you own analysis and drive recommendations
- You're curious about retail dynamics, category management, and how brands win shelf space
- You need 100% remote work or can't commit to 6 months on-site near Paris (Nanterre)
- You're allergic to spreadsheets, data entry, or PowerPoint decks-this role is 60% analytical work
- You expect a fast-paced startup vibe; this is structured corporate FMCG with defined processes
Interview Process
Initial screening
HR/Recruiter review of CV and motivation for retail/category management
Commercial team interview
Category Manager and/or Commercial Director assess analytical skills, panel tool familiarity, and examples of past marketing/sales work
Case study or practical test
Small data analysis exercise (e.g., interpret Nielsen output, build a simple dashboard, recommend assortment based on data)
Final discussion
Confirm logistics, availability, and expectations for the 6-month mission
Ready when you are
Interested in this role?
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.