---
type: JobPosting
title: BALENCIAGA - Direct Marketing Intern - July 2026 (F/M)
company: BALENCIAGA
companyWebsite: "https://fr.linkedin.com/company/balenciaga?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: INTERN
contractType: FULL_TIME
remote: ONSITE
location: Paris, Île-de-France, France
salaryMin: 18000
salaryMax: 22000
salaryCurrency: EUR
market: FRANCE
postedAt: 2026-06-02
applyUrl: "https://fr.linkedin.com/jobs/view/balenciaga-direct-marketing-intern-july-2026-f-m-at-balenciaga-4389232682?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/balenciaga/balenciaga-direct-marketing-intern-july-2026-f-m-balenciaga"
---

# BALENCIAGA - Direct Marketing Intern - July 2026 (F/M)

**BALENCIAGA** · Paris, Île-de-France, France

<!--rich-->{"tags":["Luxury","Direct Marketing","Paris On-site","Internship","Lifecycle Marketing","Campaign Management"],"challenge":"Balenciaga is redefining luxury marketing in the digital age under new creative direction. You'll own the engine that drives client engagement globally-designing campaigns, managing lifecycles, and building the tools that keep high-value clients coming back.","objectives3m":["Master Balenciaga's direct marketing calendar and coordinate first multichannel campaign across regions","Build proficiency in Salesforce Marketing Cloud and the Clienteling app to execute campaigns","Establish weekly reporting cadence on campaign performance metrics (opens, clicks, conversions, AOV)","Support at least 2 lifecycle program updates with relevant content and asset coordination"],"objectives6m":["Own client segmentation strategy and define targets for 3+ major campaign waves","Launch 1-2 clienteling initiatives end-to-end (briefs, translations, asset uploads, regional coordination)","Deliver monthly benchmarking analysis comparing Balenciaga performance vs. luxury competitors","Reduce campaign deployment time by 20% through process improvements and template standardization"],"kpis":[{"metric":"Campaign Engagement Rate","description":"Open rate, click-through rate, and conversion rate across direct marketing channels"},{"metric":"Client Retention & AOV Growth","description":"Measure impact of lifecycle programs on repeat purchase rates and average order value by segment"},{"metric":"Campaign Deployment Velocity","description":"Time from brief approval to live send across regions (target: 2-3 weeks)"},{"metric":"Clienteling Adoption","description":"Usage rates of retail marketing tools and store invitation acceptance by location"}],"tools":["Salesforce Marketing Cloud","Clienteling app","Excel","PowerPoint","InDesign","Google Analytics","Slack"],"team":{"manager":"Global Direct Marketing Manager","current":"Direct Marketing Coordinator + regional Client Engagement teams + cross-functional (Merchandising, Digital, Ecommerce, Product)","hiring":"Backfill for growth in global client engagement strategy"},"compensation":{"salary":"€18K-€22K base","variable":null,"equity":null,"remote":"On-site, Paris HQ (Île-de-France)"},"benefits":["Luxury brand exposure and direct mentorship from Global Direct Marketing Manager","Access to Balenciaga collections and events","Internship completion certificate and potential full-time conversion","Paris location with metro access and collaborative HQ environment","Cross-functional visibility across Merchandising, Digital, and Product teams"],"company":{"about":"Balenciaga, founded in 1917 by Cristóbal Balenciaga and established in Paris in 1937, is a boundary-pushing luxury house defining modern couture through ready-to-wear, accessories, and objets d'art. Under new creative direction (Pierpaolo Piccioli as of July 2025), the brand continues innovating at the intersection of fashion, digital, and social responsibility.","founded":1917,"headcount":null,"funding":null,"customers":"High-net-worth individuals and luxury fashion enthusiasts globally","culture":"Boundary-pushing, innovative, digital-forward, socially conscious"},"forYouIf":["You're obsessed with luxury marketing and want to see how the biggest houses move the needle on client engagement","You have strong Excel skills and attention to detail-you catch errors others miss","You're comfortable juggling global stakeholders, regional teams, and external agencies without dropping a ball","You've managed campaigns before or worked in Salesforce Marketing Cloud (or similar martech)"],"wontWorkIf":["You need remote work or flexibility-this is strictly on-site in Paris for the full internship","You're not fluent in English or struggle to communicate across multicultural teams","You prefer solo work over constant cross-functional collaboration and last-minute requests","You lack curiosity about data, metrics, and campaign performance analysis"],"interviewProcess":[{"step":"Initial Screening","detail":"Phone or video call with HR/Recruiting to assess English fluency, availability, and luxury industry interest"},{"step":"Assignment","detail":"Small case study or campaign brief review to test attention to detail and marketing thinking"},{"step":"Manager Interview","detail":"Conversation with Global Direct Marketing Manager about direct marketing experience, tool proficiency (especially Salesforce), and ability to handle ambiguity"},{"step":"Team Panel","detail":"Meet with Direct Marketing Coordinator and 1-2 regional Client Engagement stakeholders to assess collaboration fit"}]}

[Apply →](https://fr.linkedin.com/jobs/view/balenciaga-direct-marketing-intern-july-2026-f-m-at-balenciaga-4389232682?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/balenciaga/balenciaga-direct-marketing-intern-july-2026-f-m-balenciaga