---
type: JobPosting
title: Digital Marketing Manager H/F
company: Amorino
companyWebsite: "https://amorino.com"
category: growth-marketing
seniority: MANAGER
contractType: FULL_TIME
remote: ONSITE
location: Orly, Île-de-France, France (On-site)
market: FRANCE
postedAt: 2026-04-30
applyUrl: "https://easyapply.jobs/r/MFCvSGM26joR4Md8hjI"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/amorino/digital-marketing-manager-h-f-amorino"
---

# Digital Marketing Manager H/F

**Amorino** · Orly, Île-de-France, France (On-site)

• Department: Brand / Communication
• Location: United States (NYC)
• Reporting Line: Brand Director (HQ, France)

The US Brand & Marketing Manager serves as the operational lead for Amorino’s brand in the United States. Acting as the central hub for the US market, this role ensures seamless coordination between:

• Headquarters (France): Cross-functional collaboration with Brand, Product, Communication, Studio, and Digital Operations teams.
• US Ops & Supply: Close partnership to form a strong triad ensuring alignment between marketing strategy, field performance, and operational execution.
• Franchise Network: Primary point of contact for US franchisees and the lead franchisee regarding technology and marketing tools.
• External Partners: Oversight of local agencies and freelancers (Social Media, PR, Influencer Marketing, Production).

The mission: adapt, orchestrate, and deploy the global strategy locally while safeguarding brand integrity, driving business performance, and ensuring cultural relevance within the US market.

**KEY RESPONSIBILITIES**

**1. Strategic Alignment & HQ Interface (HQ ↔ USA)**

• Deployment & Localization: Lead execution of the Commercial Activation Plan (CAP) in the US, incorporating local cultural, seasonal, and business dynamics.

• Market Intelligence: Provide HQ with regular insights on consumer behavior, competitive landscape, and emerging trends.

• Franchise Advisory: Serve as the primary marketing contact for franchisees on Brand, Product, and Activation initiatives (online and offline).

• Brand Stewardship: Ensure all local initiatives remain aligned with Amorino’s premium positioning and global brand standards.

**2. Social Media & Digital Leadership (USA)**

• Content Strategy: Adapt the global social media strategy and implement a US-specific approach (TikTok, Reels) aligned with American market dynamics.

• Agency Management: Oversee US-based agencies for community management, content production (photo/video), and paid media campaigns (store openings, product launches, activations).

• Performance Management: Track and analyze KPIs (engagement, traffic, conversion), and optimize strategies in collaboration with franchisees during business reviews.

• Reporting: Deliver structured and regular performance updates to HQ.

**3. PR, Influencer & Partnerships**

• Public Relations: select and manage local PR and influencer agencies.

• Partnership Development: identify and activate relevant collaborations (events, brand partnerships, sponsorships).

• Events & Store Launches: lead local event strategy and store opening activations to maximize visibility and ROI.

**4. Field Marketing & Store Openings**

• Franchise Support: Provide 360° activation plans for new store openings (digital, influencer, PR) and offer on-site support when needed.

• Asset Management: Centralize local marketing requests and ensure proper use of HQ creative assets.

• Strategic Arbitration: Balance global brand guidelines with practical local business needs.

**5. Product & CRM Interface**

• Product Localization: Support adaptation of product launches (seasonality, packaging, merchandising) and analyze US sales performance.

• CRM Strategy: Develop and execute the US CRM calendar, manage newsletter configuration, and assess impact on traffic and conversion.

**PROFILE REQUIREMENTS**

• Experience: Minimum 5 years in marketing and communication, ideally within Retail, Franchise, or Food & Beverage environments.

• Market Expertise: Proven experience within the US market is required.

• Skills: Strong command of digital marketing channels (Social Media, Paid Ads, CRM), ROI-driven mindset, and ability to manage cross-functional projects.

• Soft Skills: Autonomous, operationally rigorous, diplomatic, and capable of building strong relationships within a franchise network.
Languages: Fluent or bilingual English required.

• Experience: Minimum 5 years in marketing and communication, ideally within Retail, Franchise, or Food & Beverage environments.
• Market Expertise: Proven experience within the US market is required.
• Skills: Strong command of digital marketing channels (Social Media, Paid Ads, CRM), ROI-driven mindset, and ability to manage cross-functional projects.
• Soft Skills: Autonomous, operationally rigorous, diplomatic, and capable of building strong relationships within a franchise network.

[Apply →](https://easyapply.jobs/r/MFCvSGM26joR4Md8hjI)

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Canonical: https://www.growthtalent.org/emplois/growth-marketing/amorino/digital-marketing-manager-h-f-amorino