---
type: JobPosting
title: Associate Director, Growth Innovation
company: Airwallex
companyWebsite: "https://airwallex.com"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://jobs.ashbyhq.com/airwallex/0d1aebd1-93c3-441f-b31f-ca8653e67573/application?utm_source=linkedin"
canonical: "https://www.growthtalent.org/emplois/growth-marketing/airwallex/associate-director-growth-innovation-airwallex"
---

# Associate Director, Growth Innovation

**Airwallex** · San Francisco, CA

{"tags":["B2B SaaS","Growth Leadership","On-site","$180K-$220K","Payments","Experimentation","San Francisco"],"challenge":"Airwallex is a $8B fintech powering 200K+ global businesses with unified payments and financial infrastructure. You'll own high-upside growth experiments-especially Rewards and Campaigns-turning validated ideas into scalable programs that drive acquisition, activation, and revenue across markets.","objectives3m":["Design and launch 3-4 foundational growth experiments (Rewards/Campaigns framework) with clear hypotheses, target segments, and success metrics","Build the growth testing system: establish experiment governance, instrumentation standards, and decision-log cadences across Growth, Product, and Data Science","Map ideal customer profiles and priority use cases for Rewards/Campaigns; identify top 2-3 regional market adaptations","Ship initial creative assets (visual, copy, video) for 2 campaigns; establish feedback loops with Creative Lead"],"objectives6m":["Scale 2-3 validated experiments into production; measure impact on acquisition, activation, retention, and revenue with 95%+ confidence","Establish playbook for Rewards and Campaigns; train Growth team on experiment design and execution; achieve 80%+ data integrity across tests","Deliver 15-20 completed experiments; optimize conversion funnel by 10-15% through iteration and learnings","Present quarterly growth innovation roadmap to leadership with prioritized opportunities, sizing, and resource allocation"],"kpis":[{"metric":"Experiment Velocity","description":"Number of validated hypotheses shipped per quarter; target 15-20 experiments with >80% data reliability."},{"metric":"Acquisition Impact","description":"Net new customer acquisition driven by Rewards/Campaigns programs; measure incrementality vs. control groups."},{"metric":"Retention Lift","description":"Improvement in 30/60/90-day retention and repeat usage among customers exposed to Campaigns/Rewards."},{"metric":"Revenue Per Experiment","description":"Incremental revenue generated per validated growth lever; target $500K+ annual impact for scaled programs."},{"metric":"Time-to-Launch","description":"Average cycle time from hypothesis to shipping; target <6 weeks for standard experiments."}],"tools":["Experimentation platform (Statsig, LaunchDarkly, or similar)","Data analytics (Mixpanel, Amplitude, or internal warehouse)","SQL/Python for analysis","A/B testing frameworks","Figma or design tools","Slack, Jira, or project management","Tableau or BI tools","CRM/marketing automation"],"team":{"manager":"Head of Growth or VP Growth (not specified)","current":"Collaborative Growth team including Product, Data Science, Marketing, and Creative Lead","hiring":"New role-Associate Director, Growth Innovation"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site: San Francisco or Singapore"},"benefits":["Equity upside in $8B unicorn","Continuous learning and mentorship from growth leaders","Fast-paced environment with high visibility and ownership","Global team across 26 offices with diverse perspectives","Access to cutting-edge fintech infrastructure and 200K+ customer data"],"company":{"about":"Airwallex is a $8B fintech powering 200K+ global businesses with unified payments, spend management, treasury, and embedded finance solutions. Founded in Melbourne, they're backed by T. Rowe Price, Visa, Mastercard, Sequoia, and others, with 2,000+ employees across 26 offices.","founded":null,"headcount":2000,"funding":"$8B valuation","customers":"Brex, Rippling, Navan, Qantas, SHEIN, and 200K+ businesses globally","culture":"Builder-first, founder energy, zero-to-one thinking, experimentation-obsessed, humble and collaborative"},"forYouIf":["You've shipped 10+ growth experiments and can articulate why most failed and what you learned","You think in systems: you love building frameworks, instrumentation, and decision-making processes that scale","You're comfortable with ambiguity and thrive turning vague opportunities into testable hypotheses with real impact","You partner cross-functionally (Product, Data, Creative) and can translate between technical rigor and business outcomes","You use data to move fast but aren't paralyzed without perfect data; you balance speed and rigor"],"wontWorkIf":["You need hands-off autonomy and avoid cross-functional collaboration or stakeholder alignment","You prefer executing playbooks over designing new ones; this role is 70% experimentation, 30% execution","You don't care about metrics or can't articulate why an experiment matters to acquisition, retention, or revenue","You're risk-averse or uncomfortable shipping quickly and learning from failure; this is a high-tempo environment"],"interviewProcess":[{"step":"Screening Call","detail":"Growth leadership explores growth experimentation background, specific experiments led, and why you're excited about Rewards/Campaigns innovation"},{"step":"Take-Home Case Study","detail":"Design a Rewards or Campaigns experiment for a specific customer segment; show hypothesis, metrics, success criteria, and expected impact"},{"step":"Deep-Dive Interview","detail":"Present case study; discuss experiment design philosophy, cross-functional collaboration, data literacy, and how you've built testing systems"},{"step":"Leadership Conversation","detail":"Meet with Head of Growth or VP Growth; discuss vision for Rewards/Campaigns roadmap, scaling strategy, and fit with company values"}]}

[Apply →](https://jobs.ashbyhq.com/airwallex/0d1aebd1-93c3-441f-b31f-ca8653e67573/application?utm_source=linkedin)

---

Canonical: https://www.growthtalent.org/emplois/growth-marketing/airwallex/associate-director-growth-innovation-airwallex