---
type: JobPosting
title: CRM & Lifecycle Marketing Manager
company: Searchability®
companyWebsite: "https://searchability.com"
category: crm-lifecycle
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: Orlando, FL
market: USA
postedAt: 2026-10-30
applyUrl: "https://www.linkedin.com/jobs/view/crm-lifecycle-marketing-manager-at-searchability%C2%AE-4484956497?position=13&pageNum=0&refId=I3V7tQyOvrr0iID7LtwAMA%3D%3D&trackingId=VhELGkMaycxVsXkf60UaMw%3D%3D"
canonical: "https://www.growthtalent.org/emplois/crm-lifecycle/searchability/crm-lifecycle-marketing-manager-searchability"
---

# CRM & Lifecycle Marketing Manager

**Searchability®** · Orlando, FL

**CRM & Lifecycle Marketing Manager**

📍 Orlando, FL

**The Person We Want**

We’re looking for a retention marketer who gets excited about the second purchase, not just the first.

Someone who sees a drop in repeat customers and immediately wants to know where the journey is breaking.

Someone who can segment an audience, build the automation, write the brief and read the results.

Someone who treats every email, SMS and push notification as a chance to test something.

You’ll own the customer lifecycle for a consumer-facing business with a large, engaged customer base and plenty of room to grow loyalty and lifetime value.

This is a hands-on role for someone who wants to build programs, not just manage sends.

**What You’ll Own**

Own CRM and lifecycle strategy across email, SMS, push and in-app channels

Build and optimize automated journeys, including welcome, onboarding, abandonment, post-purchase, win-back and loyalty

Segment and personalize communications using customer, behavioral and transactional data

Run ongoing A/B and multivariate testing across subject lines, content, offers and timing

Own retention metrics: repeat rate, LTV, churn, engagement and CRM-driven revenue

Partner with Creative and Brand on campaign messaging and design

Work with Data and Analytics to build reporting, attribution and customer insights

Manage list health, deliverability and compliance (CAN-SPAM, TCPA)

Support loyalty and membership programs that drive repeat visits and purchases

**Who We’re Looking For**

5+ years of CRM, lifecycle or retention marketing experience

Hands-on experience with platforms such as Klaviyo, Braze, Salesforce Marketing Cloud, Iterable or HubSpot

A proven track record of growing retention and LTV through lifecycle programs

Strong segmentation, personalization and automation skills

Comfort working with data, using SQL or advanced Excel, plus GA4 and CRM reporting

A test-and-learn mindset with strong copy and campaign instincts

Knowledge of deliverability best practice and email/SMS compliance

Hospitality, travel, leisure, e-commerce or DTC experience is a plus

Loyalty program experience is a plus

[Apply →](https://www.linkedin.com/jobs/view/crm-lifecycle-marketing-manager-at-searchability%C2%AE-4484956497?position=13&pageNum=0&refId=I3V7tQyOvrr0iID7LtwAMA%3D%3D&trackingId=VhELGkMaycxVsXkf60UaMw%3D%3D)

---

Canonical: https://www.growthtalent.org/emplois/crm-lifecycle/searchability/crm-lifecycle-marketing-manager-searchability