---
type: JobPosting
title: CRM Marketing Manager B2B
company: Onoff
companyWebsite: "https://www.onoff.app/accueil/"
category: crm-lifecycle
seniority: MANAGER
contractType: FULL_TIME
remote: ONSITE
location: Paris, FR
market: FRANCE
postedAt: 2026-06-04
applyUrl: "https://careers.onoff.app/jobs/7844832-crm-marketing-manager-b2b?utm_source=welcometothejungle"
canonical: "https://www.growthtalent.org/emplois/crm-lifecycle/onoff/crm-marketing-manager-b2b-onoff"
---

# CRM Marketing Manager B2B

**Onoff** · Paris, FR

Join Onoff, a fast-growing international SaaS company, as a CRM Marketing Manager B2B. In this role, you will take full ownership of the user lifecycle across our SaaS products, from onboarding and activation to retention, expansion, and win-back. You will work at the intersection of Product, Data, Growth, and Marketing to design and scale behavior-driven CRM journeys that increase engagement, reduce churn, and maximize LTV.

### Key Missions

At Onoff, CRM is a core growth lever directly tied to product usage, retention, and monetization.

We’re looking for a CRM Marketing Manager B2B to take full ownership of the user lifecycle across our SaaS products from onboarding and activation to retention, expansion, and win-back.

You will operate at the intersection of Product, Data, Growth, and Marketing to design and scale behavior-driven CRM journeys that increase engagement, reduce churn, and maximize LTV.

### **Your mission**

- Own and continuously improve lifecycle workflows across onboarding, activation, retention, expansion, and reactivation
- Design and deploy event-based automations driven by product usage and behavioral signals
- Build advanced segmentation models and deliver highly personalized CRM experiences at scale
- Work closely with Product, Data, and Support teams to identify key lifecycle opportunities and define tracking events and triggers
- Lead a continuous experimentation roadmap (A/B tests, multivariate tests) to improve conversion, engagement, and revenue impact
- Track, analyze, and optimize CRM KPIs including activation, retention, churn, conversion, ARPU, and LTV

### What we’re looking for

- 4+ years of experience in CRM Lifecycle, Retention, Growth, or Product Marketing within SaaS or product-led environments
- Proven experience building lifecycle automation based on behavioral and product usage data
- Strong product mindset with a deep understanding of user journeys and business impact
- Hands-on experience with CRM and analytics tools such as HubSpot or Salesforce
- Strong ability to collaborate with Product and Data teams in fast-paced environments
- Fluent English is mandatory (daily interactions in an international context)

### **Why join Onoff?**

- Direct ownership of retention, monetization, and product growth levers
- Strong product-led, data-driven culture
- Fast-growing international SaaS environment
- High autonomy and real impact on business performance

If you enjoy turning product usage and user behavior into scalable growth systems, we’d love to meet you.

### About Onoff
Solutions de communication flexibles pour échanges personnels et professionnels.

[Apply →](https://careers.onoff.app/jobs/7844832-crm-marketing-manager-b2b?utm_source=welcometothejungle)

---

Canonical: https://www.growthtalent.org/emplois/crm-lifecycle/onoff/crm-marketing-manager-b2b-onoff