---
type: JobPosting
title: Director of Customer Relationship Management (CRM)
company: Micro Center
category: crm-lifecycle
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Hilliard, OH
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://recruiting.ultipro.com/MIC1003MEI/JobBoard/e3674ed3-2699-442b-aa28-c0b8436281b9/OpportunityDetail?opportunityId=aa017ea4-fb8e-4ec4-800b-ad794ba68071&sourceId=4bf72eb0-7e22-4e01-89a3-41c5f7b4083c&utm_source=LINKEDIN"
canonical: "https://www.growthtalent.org/emplois/crm-lifecycle/micro-center/director-of-customer-relationship-management-crm-micro-center"
---

# Director of Customer Relationship Management (CRM)

**Micro Center** · Hilliard, OH

<!--rich-->{"tags":["B2C Retail","Omnichannel CRM","On-site","$180K-$220K","Director-level","Data-driven"],"challenge":"Micro Center is the nation's leading computer and electronics retailer with 45+ years of success. You'll architect a CRM strategy that unifies store and digital experiences, driving customer acquisition, retention, and lifetime value across 40,000+ SKUs in a competitive retail landscape.","objectives3m":["Audit current CRM platform architecture (Bloomreach, POS, e-commerce integration) and map customer data flows across all touchpoints","Define and socialize omnichannel CRM strategy with CMO, Stores, Merchandising, Digital, and E-commerce leadership","Establish customer data governance standards, de-duplication playbook, and GDPR/CCPA compliance framework","Build segmentation taxonomy based on purchase behavior, channel engagement, store preference, and product affinity"],"objectives6m":["Launch 3-4 CRM-driven campaigns across email, SMS, and push that drive measurable uplift in store traffic and BOPIS conversion","Implement geo-targeting and store-preference signals to personalize offers and drive foot traffic to specific locations","Achieve 95%+ customer data accuracy through identity resolution and ongoing quality monitoring","Establish CRM reporting dashboard tracking CAC, LTV, retention rates, and cross-channel engagement by segment"],"kpis":[{"metric":"Customer Acquisition Cost (CAC)","description":"Track cost per new customer acquired through CRM channels vs. organic/paid channels"},{"metric":"Store Traffic Lift","description":"Measure incremental store visits attributed to CRM campaigns and geo-targeting"},{"metric":"BOPIS Conversion Rate","description":"Monitor percentage of digital browsing customers converting to Buy Online Pickup In Store"},{"metric":"Customer Lifetime Value (LTV)","description":"Track total revenue per customer across all channels and segments"},{"metric":"Email/SMS Engagement Rates","description":"Monitor open rates, click-through rates, and conversion rates for CRM campaigns"},{"metric":"Retention Rate by Segment","description":"Measure repeat purchase frequency and customer churn by cohort and geography"}],"tools":["Bloomreach","Marketing Automation Platform","Customer Data Platform (CDP)","Loyalty Platform","POS System","E-commerce Platform","Email/SMS Tools","Analytics/BI Platform"],"team":{"manager":"Chief Marketing Officer","current":"Cross-functional partnerships with Stores, Merchandising, Marketing, Digital, E-commerce, IT, and Analytics teams","hiring":"New role-building CRM function from strategic perspective"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site in Hilliard, OH (Home Office)"},"benefits":["Health insurance and retirement planning","Employee discount on 40,000+ tech products","Career development and mentorship","Collaborative, energized retail culture"],"company":{"about":"Micro Center is the nation's leading computer and electronics big-box retailer with 45+ years of success. The company operates a store-led, omnichannel model blending physical locations with digital channels (e-commerce, BOPIS). Micro Center is built on unmatched product expertise, innovation, and exceptional customer service.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Passion, Energy, and Commitment drive how the organization works, grows, and wins together. Associates are supported, empowered, and valued."},"forYouIf":["You've led CRM or customer data strategy at a multi-channel retailer or e-commerce company (B2C experience required)","You're fluent in CRM platforms, marketing automation, CDPs, and POS/e-commerce integration-technical enough to partner with IT, strategic enough to drive business impact","You thrive translating customer data into actionable segmentation and personalization that drives measurable revenue (store traffic, conversion, LTV)","You're comfortable reporting to CMO, collaborating cross-functionally with Stores, Merchandising, Digital, and Analytics, and navigating matrix retail organizations"],"wontWorkIf":["You're looking for fully remote work-this is on-site in Ohio","You lack hands-on experience with CRM platforms, customer segmentation, or omnichannel retail strategy","You're uncomfortable owning data quality, compliance, and governance-this role requires rigor, not just flashy campaigns"],"interviewProcess":[{"step":"Initial Screening","detail":"Phone conversation with recruiter covering background, retail/e-commerce experience, and CRM platform expertise"},{"step":"CMO Conversation","detail":"Deep dive with Chief Marketing Officer on CRM strategy, omnichannel vision, and key priorities for the first 6 months"},{"step":"Stakeholder Roundtable","detail":"Meet with Stores, Merchandising, Digital, E-commerce, and Analytics leadership to assess collaboration fit"},{"step":"Case Study / Strategy Exercise","detail":"Present a CRM strategy recommendation for a specific customer segment or retail challenge"}]}

[Apply →](https://recruiting.ultipro.com/MIC1003MEI/JobBoard/e3674ed3-2699-442b-aa28-c0b8436281b9/OpportunityDetail?opportunityId=aa017ea4-fb8e-4ec4-800b-ad794ba68071&sourceId=4bf72eb0-7e22-4e01-89a3-41c5f7b4083c&utm_source=LINKEDIN)

---

Canonical: https://www.growthtalent.org/emplois/crm-lifecycle/micro-center/director-of-customer-relationship-management-crm-micro-center