---
type: JobPosting
title: Director, Loyalty & CRM
company: Jobot
companyWebsite: "https://jobot.com"
category: crm-lifecycle
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Los Angeles, CA
salaryMin: 155000
salaryMax: 160000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://jobot.com/apply/director-loyalty-and-crm/2089174975?utm_source=LinkedIn"
canonical: "https://www.growthtalent.org/emplois/crm-lifecycle/jobot/director-loyalty-crm-jobot"
---

# Director, Loyalty & CRM

**Jobot** · Los Angeles, CA

<!--rich-->{"tags":["Director-Level","CRM & Loyalty","Los Angeles","$155K-$160K","Full-Time","On-Site","B2C"],"challenge":"You'll own a flagship loyalty program at a brand investing heavily in data, technology, and personalization. This is your chance to shape a best-in-class loyalty ecosystem from a director seat with real executive visibility.","objectives3m":["Audit current loyalty program performance and identify top 3 revenue-driving opportunities","Establish CRM strategy framework and map customer retention metrics across all channels","Launch first GTM campaign leveraging Salesforce Marketing Cloud with baseline engagement metrics","Build cross-functional roadmap with product, marketing, and data teams for next 12 months"],"objectives6m":["Drive measurable improvement in customer retention rate (target: 5-10% lift)","Optimize mobile app loyalty program, increasing daily active users and redemption rates","Implement Data Cloud integration to enable real-time customer segmentation","Deliver quarterly loyalty program reports showing revenue impact and ROI on initiatives"],"kpis":[{"metric":"Customer Retention Rate","description":"Percentage of customers retained month-over-month or year-over-year as baseline for loyalty program impact."},{"metric":"Loyalty Program Revenue Contribution","description":"Direct and attributed revenue generated through loyalty members vs. non-members."},{"metric":"Mobile App Engagement & Redemption Rate","description":"Daily/monthly active users and percentage of loyalty members redeeming rewards through the app."},{"metric":"Email Campaign Performance (Salesforce Marketing Cloud)","description":"Open rates, click-through rates, and conversion rates across CRM-driven campaigns."},{"metric":"Customer Lifetime Value (CLV) by Segment","description":"Tracked through Data Cloud to measure profitability of loyalty tiers and segments."}],"tools":["Salesforce Marketing Cloud","Data Cloud","Mobile App (proprietary)","Email Marketing Platform","Analytics/BI Tools","CRM System","Digital Advertising Platform"],"team":{"manager":"Not specified-likely CMO or VP of Customer Experience","current":"Cross-functional teams including product, marketing, data, and operations","hiring":"New role or expansion of existing team-not explicitly stated"},"compensation":{"salary":"$155K-$160K base","variable":"Bonus potential mentioned but unspecified","equity":null,"remote":"On-site in Los Angeles, CA"},"benefits":["Competitive bonus potential","Comprehensive benefits package","Generous PTO","401(k) matching","Executive visibility and influence in strategy","Hybrid flexibility (noted despite on-site location)"],"company":{"about":"A forward-thinking brand investing heavily in data, technology, and personalization. Building a best-in-class loyalty and customer engagement ecosystem with innovation and strategic thinking at every level.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Values innovation, creativity, and strategic thinking; strong executive leadership team"},"forYouIf":["You've led 4+ loyalty program launches and own the metrics end-to-end","You're fluent in Salesforce Marketing Cloud and Data Cloud (or equivalent platforms)","You geek out on customer data and can translate it into retention strategy","You thrive building cross-functional alignment and driving GTM execution"],"wontWorkIf":["You need remote work-this is on-site in LA only","You don't have hands-on experience with mobile app loyalty programs","You're uncomfortable with heavy analytics and data-driven decision-making","You prefer individual contributor work over leadership and stakeholder management"],"interviewProcess":[{"step":"Easy Apply & Resume Screening","detail":"Submit resume via Jobot platform; recruiter (Sierra Johnson) reviews fit"},{"step":"Phone Screen","detail":"Expected conversation on loyalty program experience and Salesforce expertise"},{"step":"Director-Level Interview","detail":"Deep dive on past programs, metrics, and GTM strategy approach"},{"step":"Executive Round","detail":"Likely with CMO or VP to discuss vision and strategic fit"}]}

[Apply →](https://jobot.com/apply/director-loyalty-and-crm/2089174975?utm_source=LinkedIn)

---

Canonical: https://www.growthtalent.org/emplois/crm-lifecycle/jobot/director-loyalty-crm-jobot