---
type: JobPosting
title: Director, CRM Platform & Product
company: Cars Commerce
companyWebsite: "https://carscommerce.inc"
category: crm-lifecycle
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Illinois, United States
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://cars.wd12.myworkdayjobs.com/cars/job/Remote---Illinois/Director--CRM-Platform---Product_JR10965/apply?source=LinkedIn"
canonical: "https://www.growthtalent.org/emplois/crm-lifecycle/cars-commerce/director-crm-platform-product-cars-commerce"
---

# Director, CRM Platform & Product

**Cars Commerce** · Illinois, United States

<!--rich-->{"tags":["CRM Strategy","Salesforce","Director-Level","On-Site","$180K-$220K","B2B2C"],"challenge":"Cars Commerce powers the automotive industry through marketplace and dealer tech. You'll own the Salesforce ecosystem that drives revenue across Sales, Marketing, and Service-architecting the CRM strategy that connects millions of car buyers and dealers.","objectives3m":["Audit current Salesforce architecture and identify 3-5 quick wins to improve Sales/Marketing operational efficiency","Build and present 12-18 month CRM roadmap aligned to GTM priorities, with quantified ROI cases for top 5 initiatives","Establish stakeholder governance; conduct user research across Sales, Marketing, and Service to uncover adoption friction","Define success metrics: track CRM platform adoption, automation ROI, and revenue impact across key workflows"],"objectives6m":["Deploy 2-3 AI-driven automation projects (lead scoring, customer journey optimization, or predictive analytics) with measurable efficiency gains","Increase CRM platform adoption by 25%+ through change management and user enablement across organization","Reduce sales cycle friction by 15%+ through process automation and workflow optimization","Establish quarterly business reviews with C-suite showing CRM value-revenue impact, cost savings, velocity improvements"],"kpis":[{"metric":"CRM Platform Adoption Rate","description":"% of active users engaging with key features; target 70%+ adoption within 6 months."},{"metric":"Revenue Impact / Sales Velocity","description":"Reduction in sales cycle length and increase in deal velocity directly attributable to CRM improvements."},{"metric":"Automation ROI","description":"Cost savings and hours freed via AI-driven automation initiatives; quantify in both $$$ and FTE equivalency."},{"metric":"Stakeholder Satisfaction NPS","description":"Net Promoter Score from Sales, Marketing, and Service leaders on CRM platform; target 50+."},{"metric":"Roadmap Delivery Rate","description":"On-time, on-scope delivery of committed initiatives in 12-18 month roadmap."}],"tools":["Salesforce","Salesforce Einstein","Data automation tools","Business intelligence/analytics","Figma or Miro (research)","Jira/Asana (project management)"],"team":{"manager":"VP of Sales Operations or Chief Revenue Officer (implied)","current":"Team of architects, developers, and managers (size not specified)","hiring":"Backfill or new role (not specified)"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site (Illinois); may require in-person interviews"},"benefits":["Top 20% ranked for employee wellbeing (U.S. News & World Report Best Company to Work For 2024)","Quality pay and competitive benefits package","Strong work-life balance culture","Collaborative, growth-oriented environment with cross-functional partnership","Career development and learning opportunities within large automotive tech platform"],"company":{"about":"Cars Commerce owns the #1 automotive marketplace (Cars.com), digital dealer solutions (Dealer Inspire), trade/appraisal tech (AccuTrade), and Dealerclub auction platform. They simplify car buying/selling for millions of consumers and dealers with streamlined, tierless technology.","founded":null,"headcount":null,"funding":null,"customers":"Dealers, consumers, automotive industry professionals","culture":"Collaborative ('Rise Together'), open-minded communication, respectful competition, integrity-driven, customer-obsessed"},"forYouIf":["You've led enterprise CRM strategy (Salesforce or similar) at scale-architecting roadmaps that moved the revenue needle","You speak fluent business impact: you quantify automation ROI, forecast adoption curves, and tie CRM improvements to GTM outcomes","You thrive in high-visibility, strategic roles where you influence senior stakeholders and own the vision, not just execution","You're comfortable getting hands-on: you understand Salesforce ecosystems deeply, can evaluate technical tradeoffs, and champion AI/automation"],"wontWorkIf":["You're a pure technologist who hates stakeholder management and business strategy translation","You expect remote flexibility-this role is on-site in Illinois","You want a 100% tactical operational role; this demands strategic product thinking and executive influence"],"interviewProcess":[{"step":"Initial Screening","detail":"Phone conversation with recruiter on CRM background and Cars Commerce fit."},{"step":"Leadership Interview","detail":"Conversation with hiring manager (VP of Sales Ops or CRO) on strategic vision, roadmap priorities, and stakeholder influence."},{"step":"Technical Deep-Dive","detail":"Discussion with Salesforce architects/technical leaders on platform architecture, automation design, and technical decision-making."},{"step":"Executive Round","detail":"Interview with C-suite stakeholder(s) to assess strategic alignment and vision for CRM's role in enterprise growth."},{"step":"In-Person Final","detail":"On-site interviews in Illinois (may include team meetings and executive discussions)."}]}

[Apply →](https://cars.wd12.myworkdayjobs.com/cars/job/Remote---Illinois/Director--CRM-Platform---Product_JR10965/apply?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/emplois/crm-lifecycle/cars-commerce/director-crm-platform-product-cars-commerce