---
type: JobPosting
title: Vice President Marketing
company: Moves App
companyWebsite: "https://www.linkedin.com/company/moves-by-madeline?trk=public_jobs_topcard-org-name"
category: vp-marketing
seniority: C_LEVEL
contractType: FULL_TIME
remote: ONSITE
location: United States
salaryMin: 140000
salaryMax: 250000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/vice-president-marketing-at-moves-app-4392360711?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empleos/vp-marketing/moves-app/vice-president-marketing-moves-app"
---

# Vice President Marketing

**Moves App** · United States

<!--rich-->{"tags":["B2C","On-site","$140K-$170K base","Women's Wellness","Brand Leadership","C-Level","Full-Time"],"challenge":"Moves is a women-founded strength training app that's grown to hundreds of thousands of users through word-of-mouth alone. You'll lead the marketing vision to intentionally scale visibility while keeping the human-first ethos that built the brand.","objectives3m":["Audit current brand positioning, messaging, and audience definition across all channels; deliver competitive analysis and positioning recommendation","Map and optimize the marketing tech stack and agency partnerships; establish clear reporting cadence and budget allocation framework","Launch one integrated campaign across social, partnerships, and PR that moves the needle on brand awareness metrics","Build 90-day roadmap for brand and creative strategy with clear milestones, owned by Director of Brand Marketing and Social Content Manager"],"objectives6m":["Drive measurable growth in brand awareness and consideration through paid social, influencer, and PR channels with documented ROI","Establish Moves as a thought leader in women's strength training through podcast placements, partnerships, and content strategy","Expand into new awareness channels (2+ new channels tested and evaluated for full-year inclusion)","Build scalable marketing operations: reporting dashboards, planning processes, team structure that supports 2-3x budget growth"],"kpis":[{"metric":"Brand Awareness Lift","description":"Tracked through surveys, branded search volume, and social listening to measure positioning impact"},{"metric":"Customer Acquisition Cost by Channel","description":"Cost per install/signup by paid social, organic social, influencer, PR, and partnership channels"},{"metric":"Marketing ROI","description":"Revenue influenced by marketing campaigns against total marketing spend, including paid and partnership costs"},{"metric":"Social Engagement Rate","description":"Likes, comments, shares, and saves across Instagram, TikTok, and YouTube as brand health indicator"},{"metric":"Influencer/Partnership Pipeline","description":"Number of active partnerships, revenue generated, and engagement metrics from influencer collaborations"}],"tools":["Instagram, TikTok, YouTube","Paid social platforms (Meta, TikTok Ads)","Email marketing platform","Analytics/BI tools","Project management (Asana, Monday, Linear)","Influencer management platforms","PR distribution tools"],"team":{"manager":"Chief Operating Officer (COO)","current":"Director of Brand Marketing, Social Content Manager, network of agency partners and freelance creatives","hiring":"This is a new leadership hire; team composition may expand as you scale"},"compensation":{"salary":"$140K-$170K base","variable":"20% target performance bonus with upside based on company performance","equity":"Profit sharing: annual contribution based on company performance (projected $19K this year)","remote":"On-site required (location not specified but must be in United States)"},"benefits":["100% health insurance coverage for you and family","401(k) with 3% company match","100% paid parental leave","Unlimited PTO with flexible hours","Collaborative, flat hierarchy culture","Mission-driven work in women's wellness"],"company":{"about":"Moves is a women's strength training app that's grown to hundreds of thousands of users over seven years, primarily through word-of-mouth and results. Women-founded and women-led, the company proves you can scale a meaningful business while maintaining a healthy, balanced culture. They're now ready to intentionally scale visibility and impact.","founded":null,"headcount":null,"funding":null,"customers":"Hundreds of thousands of women users; recommended by physical therapists and fitness enthusiasts","culture":"Women-founded and women-led; flexible, autonomous, collaborative, genuinely values work-life balance; trust-based management"},"forYouIf":["You've led brand strategy at a consumer app or wellness company and proven you can build positioning that drives growth","You're equally comfortable with creative instinct and data-you can argue for a big brand idea AND read a conversion funnel","You have a real network in influencer marketing, PR, and brand partnerships (not just agency contacts)","You're energized by mission-driven work and genuinely believe in women's strength training and wellness"],"wontWorkIf":["You need equity or stock options-this role is salary + bonus + profit sharing, not equity compensation","You're remote-first-this is on-site only, no flexibility on location","You see marketing as siloed from product-Moves requires close collaboration with the founder and cross-functional teams"],"interviewProcess":[{"step":"Application & Initial Screen","detail":"Recruiter qualification call; expect questions on brand strategy case studies and team leadership experience"},{"step":"Strategy Assignment","detail":"Take-home project: analyze Moves' current positioning and recommend messaging/channel strategy (2-3 hours)"},{"step":"Executive Panel Interview","detail":"Meet with COO, Chief Growth Officer, and Founder; discuss vision, leadership philosophy, and cultural fit"},{"step":"Reference Checks","detail":"References from past team members and marketing partners"}]}

[Apply →](https://www.linkedin.com/jobs/view/vice-president-marketing-at-moves-app-4392360711?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empleos/vp-marketing/moves-app/vice-president-marketing-moves-app