---
type: JobPosting
title: Social Media Manager (Remote)
company: Mind Friend
companyWebsite: "https://uk.linkedin.com/company/mindfriend?trk=public_jobs_topcard-org-name"
category: social-media
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 65000
salaryMax: 85000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/social-media-manager-remote-at-mind-friend-4393951701?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empleos/social-media/mind-friend/social-media-manager-remote-mind-friend"
---

# Social Media Manager (Remote)

**Mind Friend** · New York, NY

{"tags":["Remote","Social Media","Content Strategy","Community Management","$65K-$85K","Full-Time"],"challenge":"Mind Friend is building a mental wellness brand that needs authentic social presence across 5+ platforms. You'll own the digital voice and drive engagement metrics that directly impact user acquisition and community growth.","objectives3m":["Audit current social channels, establish baseline metrics (follower growth, engagement rate, reach), and develop platform-specific content calendars","Launch monthly paid social campaigns on 2-3 platforms with $X budget to test messaging and optimize ROAS","Build community management SOP: response time targets, engagement protocols, and escalation workflows","Produce 40+ pieces of original content (mix of educational, lifestyle, user-generated) across platforms"],"objectives6m":["Grow engaged followers by 25-30% across primary platforms while maintaining or improving engagement rate","Reduce average response time to comments/DMs from industry standard to <4 hours","Generate monthly social-driven traffic reports showing conversion funnel from impression to signup","Test and scale 3 high-performing paid campaign formats with documented playbooks for repeatability"],"kpis":[{"metric":"Engagement Rate","description":"Likes, comments, shares as % of total followers per post-target 2-5% depending on platform."},{"metric":"Follower Growth Rate","description":"Monthly net new followers and growth percentage-track organic vs. paid attribution."},{"metric":"Click-Through Rate (CTR)","description":"Social links clicked divided by impressions-measure content relevance and CTA effectiveness."},{"metric":"Social-Driven Conversions","description":"Signups or trial users originating from social channels via UTM tracking."},{"metric":"Cost Per Engagement (CPE)","description":"Paid campaign spend divided by total engagements-optimize media spend efficiency."}],"tools":["Hootsuite","Buffer","Sprout Social","Meta Ads Manager","Google Analytics","Canva","TikTok Ads","LinkedIn Campaign Manager"],"team":{"manager":"Head of Marketing (presumed)","current":"Marketing, communications, and creative teams (size unknown)","hiring":"New social media management function or team expansion"},"compensation":{"salary":"$65K-$85K","variable":null,"equity":null,"remote":"Fully remote-work from anywhere with flexible schedule"},"benefits":["100% remote with work-from-anywhere flexibility","Flexible schedule to build your own work-life balance","Professional development opportunities in social media and growth marketing","Collaborative, passionate team environment","Competitive salary based on experience"],"company":{"about":"Mind Friend is a mental wellness brand building community and engagement through digital platforms. They're early-stage and scaling their social presence to reach users seeking mental health support and peer connection.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Dynamic, supportive, collaborative remote team focused on growth"},"forYouIf":["You've managed 2+ years of social media for consumer/health brands and own the full funnel from awareness to conversion","You're comfortable with data-pulling insights from analytics tools and iterating based on performance","You thrive in remote environments and can self-manage while collaborating async with marketing teams","You create thumb-stopping content natively for TikTok, Instagram Reels, and LinkedIn (not just repurposing)"],"wontWorkIf":["You need prescriptive daily oversight or traditional office structure-this role requires autonomy and accountability","Paid social campaigns intimidate you or you lack experience optimizing ad spend for ROAS","You view social media as posting and ghosting-Mind Friend needs active community management and real engagement"],"interviewProcess":[{"step":"Phone screen","detail":"Chat with hiring manager about your social media background, growth metrics you've driven, and work style in remote settings"},{"step":"Portfolio review","detail":"Submit 2-3 social accounts you've managed with key metrics and campaign highlights"},{"step":"Strategy exercise","detail":"Develop a 30-day content and paid social plan for Mind Friend (platform mix, content themes, budget allocation)"},{"step":"Team conversation","detail":"Meet with marketing and creative leads to discuss collaboration style and brand alignment"}]}

[Apply →](https://www.linkedin.com/jobs/view/social-media-manager-remote-at-mind-friend-4393951701?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empleos/social-media/mind-friend/social-media-manager-remote-mind-friend