---
type: JobPosting
title: Product Marketing Manager
company: OneSignal
category: product-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: California, United States
salaryMin: 120000
salaryMax: 150000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://jobs.gem.com/onesignal/am9icG9zdDr4nv8WTT_EtlukjIdGyBwp?utm_source=GemJobBoardLink&utm_medium=4000216006"
canonical: "https://www.growthtalent.org/empleos/product-marketing/onesignal/product-marketing-manager-onesignal"
---

# Product Marketing Manager

**OneSignal** · California, United States

<!--rich-->{"tags":["Product Marketing","SaaS","B2B2C","On-Site CA","$120K-$150K","Series C"],"challenge":"OneSignal powers 1.5B monthly active users across omnichannel engagement-and they need you to translate their AI, integrations, and automation capabilities into launch campaigns that move the needle. You'll execute product launches and sales enablement for a platform serving everyone from startups to American Express.","objectives3m":["Own end-to-end execution of 2-3 product/feature launches with polished messaging, technical explainers, and release notes hitting timeline","Build initial sales enablement toolkit: pitch decks, one-pagers, competitive battlecards, and technical FAQs that Sales can actually use","Establish cross-functional launch cadence with Product, Engineering, and Sales-define what 'on-time, high-quality delivery' looks like","Map and articulate messaging differentiation for AI, integrations, and automation-core platform pillars that resonate with developers and technical PMs"],"objectives6m":["Deliver 5+ successful product launches with measurable adoption metrics tied to Sales pipeline and product activation","Optimize sales enablement materials based on win/loss feedback-refresh at least 3 battlecards and 2 solution briefs with hard ROI messaging","Establish repeatable content templates and playbooks for launches (technical vs. business audiences) that scale with team","Collaborate with Customer Success to create enablement content that drives upsell and expansion across self-serve and direct sales motions"],"kpis":[{"metric":"Launch Velocity & Quality","description":"Time from strategic direction to polished assets shipped; measured against cross-functional launch checklist completion"},{"metric":"Sales Enablement Utilization","description":"% of Sales team actively using decks, battlecards, and one-pagers in customer conversations (tracked via CRM or feedback)"},{"metric":"Product Adoption Post-Launch","description":"Feature activation rate and DAU/MAU lift in the 30 days following launch campaign execution"},{"metric":"Content Performance","description":"Blog views, release note engagement, product page traffic, and demo request volume tied to launch campaigns"}],"tools":["Figma","Google Workspace","Slack","JIRA","HubSpot","Salesforce","Segment or CDP platform","Video/demo tools (Loom, Vidyard)"],"team":{"manager":"Head of Product Marketing or VP Marketing (not specified)","current":"Cross-functional: Product, Engineering, Design, Marketing, Sales, Customer Success (you're coordinating, not leading)","hiring":"New role or backfill-not specified, likely backfill given growth stage"},"compensation":{"salary":"$120K-$150K base","variable":null,"equity":"Likely equity as Series C venture-backed company","remote":"On-site in California (San Mateo office primary); remote available in select US states (CA, CO, MA, NY, NJ, OR, PA, TX, UT, WA) plus UK, Singapore, Canada"},"benefits":["Flexible work arrangements with office access in San Mateo, NY, and London","Series C venture backing (SignalFire, Rakuten, Y Combinator, HubSpot, BAM Elevate)","Collaborative, ownership-focused culture with emphasis on personal growth","Global team across 140+ countries supporting 1.5B+ monthly users"],"company":{"about":"OneSignal is a leading omnichannel customer engagement platform delivering 1.3T+ messages annually across push, in-app, SMS, and email. Trusted by 1 in 4 app publishers including Live Nation, American Express, Whole Foods, Zynga, and Bitcoin.com. Series C backed, 140+ country reach.","founded":null,"headcount":null,"funding":"Series C (SignalFire, Rakuten Ventures, Y Combinator, HubSpot, BAM Elevate)","customers":"1.5B monthly active users; customers include Live Nation, American Express, Whole Foods, Zynga, Bitcoin.com","culture":"Tech startup qualities with emphasis on collaboration, ownership, personal growth, and small-team agility at scale"},"forYouIf":["You're a scrappy executor who loves shipping-launch materials, enablement decks, competitive assets are your jam, not strategy theater","You can translate technical platform capabilities (AI, automation, integrations) into clear narratives for both developers and business buyers","You thrive coordinating across Product, Engineering, Sales, and CS-comfortable being the connective tissue without formal authority","You're hungry to work at a high-growth B2B2C SaaS company with real scale (1.3T messages/year) and global footprint"],"wontWorkIf":["You need a 100% remote setup-this is on-site/hybrid in California with remote flexibility in select states only","You're a strategic positioning thinker looking to shape brand narrative top-down; this role is more execution-heavy than strategy-heavy","You don't enjoy fast-paced, cross-functional coordination-you'll spend significant time syncing with Product, Engineering, Sales, and CS"],"interviewProcess":[{"step":"Recruiter Screen","detail":"Background, motivation, and product marketing experience overview"},{"step":"Hiring Manager (Head of Product Marketing/VP Marketing)","detail":"Deep dive on launch execution examples, cross-functional collaboration, and how you handle competing priorities"},{"step":"Cross-Functional Panel","detail":"Likely conversations with Product, Sales, and Engineering counterparts to assess collaboration fit and technical fluency"},{"step":"Case Study or Writing Exercise","detail":"Develop launch materials, pitch deck, or competitive battlecard for a OneSignal feature (may be take-home)"}]}

[Apply →](https://jobs.gem.com/onesignal/am9icG9zdDr4nv8WTT_EtlukjIdGyBwp?utm_source=GemJobBoardLink&utm_medium=4000216006)

---

Canonical: https://www.growthtalent.org/empleos/product-marketing/onesignal/product-marketing-manager-onesignal