Director, Product Marketing (Gym Segment)

Accountabilities

Own and evolve product positioning and messaging for the gym segment, ensuring clarity, differentiation, and consistent adoption across Sales, Marketing, and Customer Success teams. Lead go-to-market strategy and execution for product launches, including tiered launch planning, cross-functional readiness, and performance evaluation.

• Define and maintain core positioning and messaging architecture for the gym segment

• Develop persona-based messaging for SMB and mid-market gym customers

• Lead end-to-end go-to-market planning and execution for product releases and launches

• Ensure launch readiness across Product, Sales, CS, and Enablement functions

• Build and operationalize competitive intelligence systems that inform GTM strategy

• Drive customer adoption and lifecycle communications to improve engagement and retention

• Partner closely with Product to influence roadmap decisions using market and customer insight

• Lead and develop a high-performing product marketing team in a player-coach capacity

Requirements 12+ years of B2B SaaS product marketing experience with deep expertise in positioning, messaging, and go-to-market strategy for complex, multi-audience products. Proven ability to translate technical product capabilities into clear, compelling value propositions that influence both customers and internal stakeholders.

• Extensive experience in SaaS product marketing, ideally in sales-led environments

• Demonstrated success building positioning and messaging from the ground up

• Strong track record of leading product launches and driving adoption outcomes

• Experience partnering closely with Product, Sales, and Customer Success leadership

• Strong competitive intelligence and market analysis capabilities

• Proven people leadership experience, with ability to develop and elevate teams

• Excellent executive communication and storytelling skills

• Strong analytical mindset with comfort using data, win-loss insights, and GTM metrics

• Ability to operate both strategically and hands-on in a fast-paced environment

• Experience leveraging AI tools to enhance research, synthesis, and strategic thinking is a plus

Benefits

• Competitive annual salary range: $155,200, $170,100 USD (plus potential bonuses/commissions)

• Open PTO policy offering flexible time off

• Quarterly global “Days of Disconnect”

• Medical, dental, and vision coverage

• Parental and pawternity leave

• Quarterly wellness and fitness reimbursement

• Employee assistance and mental wellness programs

• Calm app subscription for employees and dependents

• Inclusive, values-driven culture focused on growth and collaboration

• Remote flexibility and strong support for work-life integration

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