--- type: JobPosting title: Performance Marketing Lead company: Vizzia companyWebsite: www.vizzia.fr category: performance-marketing seniority: LEAD contractType: FULL_TIME remote: REMOTE location: Paris market: FRANCE postedAt: 2026-05-26 applyUrl: "https://jobs.ashbyhq.com/vizzia/52fcb388-b81e-49b1-8041-d3870caa0ab0/application" canonical: "https://www.growthtalent.org/empleos/performance-marketing/vizzia/performance-marketing-lead-vizzia" --- # Performance Marketing Lead **Vizzia** Β· Paris πŸ“‹ CONTEXT 250+ local authorities rely on Vizzia to keep their streets clean and safe. By end of 2026, that number will be 450. Getting there isn't just a sales challenge. It's an acquisition challenge. Today, 99% of our pipeline comes from outbound. It works. But it doesn't scale. You're joining Vizzia to fix that: build the inbound engine from scratch, sharpen our outbound performance, and reach a 70/30 pipeline balance that generates a predictable, reliable flow of qualified leads. Performance Marketing doesn't exist yet at Vizzia. You won't be joining a team. You'll be creating one. You'll report directly to our CMO, and work closely with the BDR Manager, Sales, RevOps, and Brand & Content. The foundations you lay in the first year will shape how Vizzia acquires customers for the next decade. Your mission: build the acquisition engine and make it run. 🎬 WHAT YOU'LL DO: 1. BUILD THE INBOUND ENGINE FROM SCRATCH Turn attention into qualified leads, at scale, from day one. - Design and execute the first acquisition campaigns across LinkedIn Ads, Google Ads, and other channels: test fast, kill what doesn't work, scale what does - Set up lead capture mechanics: landing pages, forms, lead magnets, webinars - Connect everything to HubSpot for clean attribution and end-to-end tracking - Run A/B tests continuously: audience optimization, message testing, budget allocation 2. AMPLIFY OUTBOUND PERFORMANCE Work side by side with the BDR Manager to make outbound sharper and more efficient. - Co-build outreach sequences and messaging with the BDR team (copywriting, timing, channel selection) - Identify buying signals and trigger events (RFPs, local government elections, news) - Orchestrate ABM campaigns on strategic accounts - Build synergies between paid, content, and outreach: one campaign, one system, no silos 3. OWN PERFORMANCE AND ATTRIBUTION You don't just launch campaigns. You build a measurable, optimizable system. - Define and track the right KPIs: cost per lead, conversion rates by stage, pipeline contribution - Build and maintain weekly performance dashboards for you and for leadership - Analyze performance by channel, segment, and message to make smart investment decisions - Document learnings and build Vizzia's acquisition memory 4. SET THE FOUNDATIONS FOR SCALE Structure for growth, not just for today. - Build and maintain the martech stack around HubSpot (automation, lead scoring, nurturing) - Write the playbooks: what works, how to replicate it, how to improve it - Set up qualification and handoff processes with the Sales team - Prepare the ground for a performance team that will grow with Vizzia πŸ“Š HOW WE MEASURE YOUR IMPACT 6-month target: 30 engaged leads per month. Beyond volume, your impact is measured on quality: opportunity conversion rate, acquisition cost, and contribution to the sales pipeline. You own the top of the funnel - but you think all the way to closing. πŸ”Ž WHO YOU ARE: - 5+ years in acquisition, demand gen, or growth - B2B, complex sales cycles, multi-stakeholder - You've built from scratch, not just optimized. You know what zero-to-one feels like - Fluent in HubSpot, comfortable with paid acquisition, experienced in ABM end-to-end - Not a pure paid profile - you think strategy, targeting, message, conversion - Data-driven: decisions from numbers, learnings documented, next test starts smarter - Scrappy and rigorous: fast tests, clear documentation, no waiting for perfect conditions - Owner mindset: this is your domain, end to end. You don't wait for instructions - Creative: you test angles and formats others don't. You invent playbooks, not copy them - Strong collaborator: BDRs, Sales, Content - acquisition is a team sport ❌ WHAT YOU ARE NOT - A media buyer who just pushes budgets - A brand marketer - your obsession is leads, not impressions - A theorist - slides come after conversions - A solo player - you work in tight sync with the rest of the GTM team πŸ’‘ WHY THIS ROLE MATTERS NOW Vizzia has proven product-market fit with 200+ local authorities. Outbound got us here. To double and triple, we need a predictable, scalable acquisition engine. You build it from scratch, with budgets tied to results and direct impact on the company's trajectory. HIRING PROCESS - Screening call (30 min) - Call with the CMO (30 min) - Case study & presentation (1h) - Team fit interview - Welcome aboard πŸš€ BENEFITS - 🏑 Hybrid work - 🏝 β€œContrat cadre” and RTT (between 8-12 per year depending on the number of public holidays in the current year) - πŸ’» A Mac or PC depending on your preferences - πŸ’Έ BSPCE - 🍜 60% coverage of meal vouchers worth €9 per worked day - πŸšƒ/🚲 Sustainable mobility allowance - πŸ₯ Mutuelle (Alan) - πŸ’Ό Offices located in central Paris (9th arrondissement) - β˜€οΈ Annual offsite with the whole team and plenty of company events [Apply β†’](https://jobs.ashbyhq.com/vizzia/52fcb388-b81e-49b1-8041-d3870caa0ab0/application) --- Canonical: https://www.growthtalent.org/empleos/performance-marketing/vizzia/performance-marketing-lead-vizzia