Senior Manager, Loyalty Partnerships

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics is building a leading global digital sports platform, creating a seamless experience for fans across commerce, collectibles, and gaming. As part of this mission, our Fan Ecosystem team plays a critical role in driving customer engagement and lifetime value across the Fanatics ecosystem.

We are seeking a Senior Manager, Loyalty Partnerships to lead a portfolio of strategic third-party partnerships. In this role, you will own partner performance end-to-end-from launch through optimization-while shaping how partnerships contribute to the long-term growth of the Fanatics ecosystem.

This is a highly cross-functional, high-impact role where you’ll influence product direction, unlock new revenue streams or customer benefits, and help define how millions of fans engage with Fanatics.

Key Responsibilities

• Support Partnership Strategy Development

• Outline priority metrics and identify opportunities for third party partnerships to grow Fanatics loyalty propositions

• Conduct competitive analyses and define requirements for customer research to inform partnerships strategy

• Partner with Director, Loyalty Business Development to prepare pitch materials for prospective partner meetings; Support key workstreams tied to negotiation and contracting phases as needed

• Manage and Grow Strategic Partnerships

• Serve as day-to-day contact for a portfolio of high-impact partners, building strong, trust-based relationships with senior stakeholders

• Drive joint business planning, including defining goals, roadmaps, and success metrics

• Lead regular business reviews, aligning on performance, priorities, and future opportunities

• Act as an escalation point for partner issues, resolving challenges quickly and collaboratively

• Lead Cross-Functional Execution

• Partner closely with Product, Operations, Marketing, Legal, Finance and other teams to launch new integrations, campaigns, and experiences

• Influence product roadmap prioritization with a clear point of view on customer and business impact

• Ensure alignment on partner commitments, timelines, and resourcing across teams

• Build and standardize processes for onboarding and managing partners at scale

• Drive Performance & Insights

• Own the end-to-end performance reporting for the overall partnership portfolio and for individual partners, tracking KPIs against business goals.

• Analyze partner and customer data to identify trends, growth opportunities and areas for testing and optimization

• Translate insights into clear, actionable recommendations for both internal stakeholders and external partners

• Leverage learnings from current partnerships to inform overall partnerships strategy, in partnership with commercial leadership, business development and other key stakeholders

Qualifications

• Bachelor’s degree preferred

• 7+ years of experience in strategy, partnership management, business development, account management, or related roles within high-growth consumer or platform businesses

• Ability to develop a strategy from scratch and operationalize internal and external stakeholders to execute key initiatives

• Proven track record of owning and growing strategic partnerships with measurable business impact

• Strong analytical skills, leveraging data to drive decisions and influence stakeholders

• Exceptional project management and organizational skills; ability to manage complex, cross-functional initiatives

• Excellent communication and relationship-building skills; experience working with senior internal and external stakeholders

• Comfortable working in a fast-paced, evolving environment with multiple priorities

• Able to work out of the Fanatics NYC office a minimum of three days per week

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE-a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range$169,000—$190,000 USDBy submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.