---
type: JobPosting
title: Director / Sr. Manager, Marketing Operations
company: Create Wellness
companyWebsite: "https://create-wellness.myprosandcons.com"
category: marketing-ops
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 150000
salaryMax: 180000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://apply.workable.com/j/B3F059A117"
canonical: "https://www.growthtalent.org/empleos/marketing-ops/create-wellness/director-sr-manager-marketing-operations-create-wellness"
---

# Director / Sr. Manager, Marketing Operations

**Create Wellness** · New York, NY

<!--rich-->{"tags":["B2C","On-site","$150K-$180K","Marketing Ops","CPG/Wellness","Leadership"],"challenge":"Create Wellness is building a category-defining wellness brand and needs a Director of Marketing Ops to be the operational backbone-owning the systems, processes, and cross-functional coordination that keep campaigns moving across demand gen, product marketing, creative, social, and retail.","objectives3m":["Map and document current marketing campaign workflow; identify 3-5 process gaps causing delays or misalignment","Audit and rationalize existing martech stack (CRM, DAM, PM tools); present recommendations for consolidation or new tooling","Build comprehensive campaign calendar with full visibility across Growth, Content, Creative, and Lifecycle functions","Establish RACI framework and intake process for all campaign briefs with clear milestone tracking and accountability"],"objectives6m":["Implement standardized performance framework with consistent metrics, tagging, and attribution across all campaigns","Lead end-to-end implementation of one major martech platform upgrade or new tool integration","Systematize marketing operations documentation (intake, briefs, checklists, launch processes); reduce coordination overhead by 30%+","Build dashboards and reporting cadence that give leadership real-time visibility into campaign pipeline health and ROI"],"kpis":[{"metric":"Campaign Launch On-Time Rate","description":"Percentage of campaigns launching within 3 days of scheduled date; target 95%+"},{"metric":"Martech ROI & Utilization","description":"Cost per tool vs. active user adoption and feature usage; eliminate low-adoption tools"},{"metric":"Cross-Functional Coordination Efficiency","description":"Average time from brief intake to launch sign-off; target 20% reduction within 6 months"},{"metric":"Attribution Accuracy","description":"Percentage of campaigns with clean tagging and traceable ROI; target 90%+ by month 6"}],"tools":["CRM platforms","Marketing Automation (HubSpot, Marketo, etc.)","DAM (Digital Asset Management)","Project Management (Asana, Monday, Jira)","Analytics & Attribution","Campaign Management platforms","Reporting dashboards (Tableau, Looker)"],"team":{"manager":"Head of Marketing","current":"Cross-functional pod including Growth, Content, Creative, Social, Lifecycle, and Retail stakeholders","hiring":"New role or backfill-team composition will grow as you systematize operations"},"compensation":{"salary":"$150K-$180K base","variable":"Likely performance-based bonus (typical 15-25% for director-level ops roles)","equity":"Competitive equity package (startup standard)","remote":"On-site in Manhattan with flexible hybrid setup"},"benefits":["Fully-paid health, dental, and vision insurance","Equity stake in growth-stage company","Flexible hybrid arrangement with Manhattan office access","Generous PTO","Seat at the table with real decision-making authority"],"company":{"about":"Create Wellness is a category-defining wellness brand focused on helping consumers feel their best every day. Operating in CPG/wellness space with omnichannel presence (direct, retail, social). Small, high-output team structure with fast execution.","founded":null,"headcount":null,"funding":null,"customers":"Direct-to-consumer + retail distribution","culture":"High-growth startup mentality; expects excellence and speed; fun execution environment; flat hierarchy with real impact"},"forYouIf":["You've run marketing ops at a consumer/CPG company and understand the complexity of multi-channel campaign coordination","You're hands-on with martech (CRM, MA platforms, DAM)-you actually know how to evaluate, implement, and optimize these tools","You love building systems and processes that scale without creating bureaucracy-structure that enables faster execution","You thrive in startup environments where roles are fluid and your decisions directly impact GTM success"],"wontWorkIf":["You're looking for a pure strategic role-this is 60% hands-on ops, 40% strategic planning","You need extensive remote flexibility; this is on-site in Manhattan with hybrid elements","You haven't managed or co-owned martech stacks or led cross-functional campaign operations at scale"],"interviewProcess":[{"step":"Recruiter Screen","detail":"Culture fit, ops background validation, martech depth check"},{"step":"Head of Marketing Conversation","detail":"Deep dive on current ops challenges, vision for scaling, expectations for day 1"},{"step":"Cross-Functional Panel","detail":"Meet Growth, Creative, Content leaders; understand collaboration style and communication"},{"step":"Operations Case Study","detail":"Real scenario: design a campaign intake process or martech rationalization plan for their current setup"}]}

[Apply →](https://apply.workable.com/j/B3F059A117)

---

Canonical: https://www.growthtalent.org/empleos/marketing-ops/create-wellness/director-sr-manager-marketing-operations-create-wellness