---
type: JobPosting
title: Director, Digital Marketing
company: Transcat
companyWebsite: "https://www.linkedin.com/company/transcat?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: United States
salaryMin: 120000
salaryMax: 140000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/director-digital-marketing-at-transcat-4391581386?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/transcat/director-digital-marketing-transcat"
---

# Director, Digital Marketing

**Transcat** · United States

<!--rich-->{"tags":["B2B","On-site","$120K-$140K","Director-level","SEO & Paid Search","Industrial","Full-time"],"challenge":"Transcat is North America's leading calibration and compliance services provider serving life sciences, aerospace, and defense. You'll own their entire digital marketing strategy and rebuild their revenue engine through SEO, paid search, and web analytics.","objectives3m":["Audit current digital marketing performance across SEO, paid search, and web analytics; establish baseline metrics and attribution model","Develop and present comprehensive 12-month digital strategy aligned to both Services and Distribution segments with clear revenue targets","Assess and optimize agency partnerships; define KPIs and monthly reporting cadence for digital spend accountability","Conduct technical SEO audit and prioritize quick wins (crawl health, structured data, on-page optimization) for organic visibility gains"],"objectives6m":["Launch optimized paid search campaigns with clear ROAS targets; achieve 20%+ improvement in conversion rates vs. baseline","Execute content strategy supporting 15-20 high-intent keywords aligned to calibration services and target verticals; track organic traffic lift","Build and onboard high-performing digital marketing team (size TBD); establish team structure, workflows, and development plans","Connect digital activity to sales pipeline; implement attribution tracking and monthly dashboard showing marketing-driven pipeline value and revenue"],"kpis":[{"metric":"Marketing-Driven Revenue","description":"Direct revenue attributed to digital campaigns measured monthly with clear pipeline attribution to close rate and CAC payback"},{"metric":"Organic Search Traffic & Rankings","description":"Monthly organic traffic volume, keyword rankings for target terms, and organic conversion rate tracking for Services and Distribution"},{"metric":"Paid Search ROAS","description":"Return on ad spend across all paid channels; target minimum 3:1 ROAS with monthly optimization cycles"},{"metric":"Website Conversion Rate","description":"Overall site conversion rate and funnel metrics by segment; target 10%+ quarterly improvement through UX and messaging optimization"},{"metric":"Marketing Budget Efficiency","description":"Working vs. non-working spend ratio; target 70/30 split with quarterly reviews to optimize allocation"}],"tools":["Google Analytics","Google Search Console","Paid Search Platform (Google Ads, Bing)","SEO Platform (Ahrefs, Semrush, or equivalent)","CRM/Marketing Automation (likely HubSpot or Salesforce)","Web Development/CMS tools","Attribution/Analytics tools"],"team":{"manager":"Senior Director of Distribution & Ecommerce Sales","current":"Digital marketing team (size not specified; you will lead and grow)","hiring":"You'll be building and expanding the team; agency partners also under your leadership"},"compensation":{"salary":"$120K-$140K base","variable":null,"equity":null,"remote":"On-site (location not specified, but assumes US headquarters)"},"benefits":["Paid time off","Health insurance","Tuition reimbursement","Retirement plan","Employee stock purchase plan","Professional development and training"],"company":{"about":"Transcat is North America's leading calibration and compliance services provider with 1,000+ employees across technical, consulting, sales, and operations. They serve mission-critical industries including life sciences, aerospace, defense, energy, and utilities with a values-driven culture centered on 'Trust in Every Measure.'","founded":null,"headcount":1000,"funding":null,"customers":"Life sciences, aerospace, defense, energy, utilities","culture":"Values-based culture emphasizing accountability, employee development, and work that matters; strong focus on customer trust and compliance"},"forYouIf":["You've built or scaled digital marketing functions at B2B companies (especially industrial, technical, or compliance-heavy sectors)","You obsess over attribution and can connect digital activity directly to pipeline and revenue-not vanity metrics","You lead cross-functional teams with authority; you mentor, hold people accountable, and deliver results","You're comfortable managing agency partners and holding them to SLA metrics; you know when to build vs. buy"],"wontWorkIf":["You're a brand marketer who avoids hard ROI metrics or attribution conversations","You lack B2B experience or struggle to market complex, technical products to enterprise buyers","You need full remote work-this is on-site only"],"interviewProcess":[{"step":"Initial Screening","detail":"Recruiter call covering background, digital marketing experience, and fit for on-site role"},{"step":"Case Study/Assessment","detail":"Likely asked to present a digital marketing strategy for a B2B technical company or audit a website/campaign"},{"step":"Director/Hiring Manager Interview","detail":"Deep dive on digital strategy, team leadership, budget management, and attribution approach with Sr. Director of Distribution & Ecommerce"},{"step":"Cross-functional Panel","detail":"Conversation with Sales, IT, and/or Product teams to assess collaboration and alignment on pipeline goals"},{"step":"Final Executive Interview","detail":"Likely with broader leadership team to confirm cultural fit and strategic vision alignment"}]}

[Apply →](https://www.linkedin.com/jobs/view/director-digital-marketing-at-transcat-4391581386?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/transcat/director-digital-marketing-transcat