---
type: JobPosting
title: Head of GTM (Marketing Tech)
company: Topify.ai
companyWebsite: "https://www.linkedin.com/company/topify-ai?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 100000
salaryMax: 140000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/head-of-gtm-marketing-tech-at-topify-ai-4391213382?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/topify-ai/head-of-gtm-marketing-tech-topify-ai"
---

# Head of GTM (Marketing Tech)

**Topify.ai** · San Francisco, CA

<!--rich-->{"tags":["MarTech","0-1 GTM","On-site SF","$100K-$140K","Founding Role","B2B SaaS","AI/Agents"],"challenge":"Topify is building the infrastructure for AI agents to discover and amplify brands-and you're the first person to chart the GTM playbook. You'll own everything from demand gen to closing the first 100 customers, establishing the acquisition engine that scales this from 0 to $5-20M ARR.","objectives3m":["Define and launch 2-3 primary demand gen channels (SEO, paid, community) with baseline PQL volume targets and cost-per-acquisition benchmarks","Develop and validate enterprise sales playbook with first 10-15 customer meetings and documented feedback loops","Build pricing strategy framework aligned to unit economics and competitive positioning within MarTech/AI landscape","Establish GTM reporting dashboard tracking pipeline, conversion rates, and CAC across all acquisition channels"],"objectives6m":["Acquire first 50-75 paying customers with documented case studies and repeatable sales process","Achieve $500K-$1M ARR with validated unit economics and clear path to $5M+ runway","Launch 2 vertical whitepapers or segment-specific positioning to differentiate in crowded MarTech space","Build and operationalize CSM integration to track product-market fit signals and retention metrics"],"kpis":[{"metric":"MQL-to-SQL Conversion Rate","description":"Track quality of demand gen output and sales team efficiency in converting marketing leads to qualified opportunities."},{"metric":"Customer Acquisition Cost (CAC)","description":"Measure efficiency of spend across channels and ensure payback period aligns with product LTV."},{"metric":"Pipeline Coverage Ratio","description":"Maintain 3-4x coverage of monthly ARR targets to ensure predictable revenue growth trajectory."},{"metric":"Sales Cycle Length","description":"Monitor time-to-close for first cohorts to refine sales playbook and predict cash flow timing."},{"metric":"Product-Qualified Lead (PQL) Volume","description":"Measure quality of self-serve/freemium funnel engagement before sales handoff to validate product-market fit."}],"tools":["HubSpot or Salesforce","Segment or mParticle (data tracking)","SEMrush or Ahrefs (SEO)","LinkedIn Ads or 6sense (account-based marketing)","Intercom or Drift (product messaging)","Mixpanel or Amplitude (product analytics)"],"team":{"manager":"Likely CEO or Founder","current":"Early-stage-likely solo GTM initially, may have 1 founding sales/demand gen hire in pipeline","hiring":"Founding role; expect to build out sales and demand gen teams within 6 months"},"compensation":{"salary":"$100K-$140K","variable":"Bonus component included in total package","equity":"Implied but not specified-negotiate for significant founder-stage equity","remote":"On-site, San Francisco, CA. Full-time. Relocation required if not SF-based."},"benefits":["Founding-stage equity upside (negotiate percentage of option pool)","Hands-on impact on product direction and company trajectory","Direct access to CEO and leadership-no bureaucracy","Potential for rapid title/scope expansion as company scales","San Francisco Bay Area location access to talent, investors, and partner ecosystem"],"company":{"about":"Topify.ai is building infrastructure for the Marketing-to-Agent revolution, enabling brands to be discovered and amplified by AI agents. The company is in stealth/early 0-1 phase and just beginning customer acquisition.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Builders, high-agency, metrics-driven, early-stage scrappy"},"forYouIf":["You've built acquisition funnels from zero and proven you can hit revenue targets in high-growth SaaS or MarTech","You thrive in ambiguity and can wear multiple hats-demand gen, sales strategy, pricing, ops-without needing perfect process first","You're obsessed with unit economics and can connect customer acquisition spend directly to product value and retention","You want founding equity and the upside of being the first GTM leader at a company betting on AI agents and enterprise infrastructure","You're SF-based or genuinely willing to relocate for in-person collaboration and access to investor/customer ecosystem"],"wontWorkIf":["You need a fully defined playbook and established demand gen team-this is raw 0-1 build","You're primarily a brand/content marketer-this role is acquisition, sales, and revenue focused with limited top-of-funnel brand spend","You can't commit to SF on-site work or require remote flexibility-company is explicitly on-site for founding phase"],"interviewProcess":[{"step":"Screen (30 min)","detail":"Founder/CEO conversation on 0-1 GTM experience, acquisition channel expertise, and SF relocation willingness"},{"step":"Case Study Deep-Dive (60 min)","detail":"Walk through a specific customer acquisition funnel you built: channels, conversion rates, CAC, and what you'd do differently"},{"step":"GTM Strategy Workshop (90 min)","detail":"Founders present Topify's early customer feedback and market position; you sketch out first 90-day plan including channels, pricing, and sales model"},{"step":"References & Final Close","detail":"Calls with former founders/CEOs you've worked with; equity/offer negotiation follows"}]}

[Apply →](https://www.linkedin.com/jobs/view/head-of-gtm-marketing-tech-at-topify-ai-4391213382?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/topify-ai/head-of-gtm-marketing-tech-topify-ai