---
type: JobPosting
title: Account Based Marketing Manager
company: Scale AI
companyWebsite: "https://scale.com"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: San Francisco Bay Area
salaryMin: 130000
salaryMax: 160000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://job-boards.greenhouse.io/scaleai/jobs/4675749005?gh_src=acad35425us"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/scaleai/account-based-marketing-manager-scale-ai"
---

# Account Based Marketing Manager

**Scale AI** · San Francisco Bay Area

<!--rich-->{"tags":["ABM","Enterprise GTM","B2B SaaS","San Francisco","On-site","$130K-$160K","Manager"],"challenge":"Scale AI is building reliable AI systems for critical decisions across Fortune 500s. As ABM Manager, you'll own the 1:1 playbook for enterprise accounts in Healthcare, Financial Services, and Consumer Goods-directly driving pipeline and revenue for their most important deals.","objectives3m":["Map and launch 1:1 ABM campaigns for 15-20 P0/P1 target accounts with defined buying committee penetration targets","Build vertical-specific campaign strategies for Healthcare, Financial Services, and Consumer Goods with tailored messaging and channel sequencing","Establish ABM KPI framework and reporting dashboard tracking account engagement, buying committee signals, and pipeline influence","Execute first multichannel campaign blending digital ads, direct mail, web personalization, and in-person experiences for top 5 accounts"],"objectives6m":["Scale ABM motion to 40+ target accounts with documented playbooks that systematize what works across verticals","Demonstrate measurable pipeline impact-track influenced pipeline dollars and win rate lift from ABM-engaged accounts vs. control set","Develop repeatable executive engagement programs (personalized landing pages, event support, intent-driven targeting) that sales teams can operationalize","Refine channel mix and content strategy based on 6-month performance data; identify highest-ROI channels per vertical and account segment"],"kpis":[{"metric":"Influenced Pipeline (dollars)","description":"Total pipeline created or accelerated from ABM-engaged accounts, tracked through Salesforce and attributed back to campaigns."},{"metric":"Buying Committee Penetration","description":"Percentage of target stakeholders (by account) engaged with Scale's messaging within defined time window."},{"metric":"Account Engagement Score","description":"Composite signal combining digital interactions, content consumption, intent data, and direct outreach response rates."},{"metric":"Campaign ROI (by vertical & channel)","description":"Pipeline influenced ÷ Campaign spend (digital, direct mail, events) to identify highest-efficiency channels and verticals."},{"metric":"Win Rate Lift (ABM vs. non-ABM)","description":"Comparative win rate on ABM-engaged accounts versus baseline accounts to quantify strategy impact."}],"tools":["Clay","Qualified","Sendoso","Marketo","HubSpot","Salesforce","Intent data platforms","Digital advertising platforms"],"team":{"manager":"Head of Growth Marketing","current":"Growth marketing team (demand gen, ABM, revenue ops); Enterprise GTM team; sales org","hiring":"New role"},"compensation":{"salary":"$130K-$160K base","variable":"Equity package included","equity":"Yes, equity component (amount not specified)","remote":"On-site, San Francisco Bay Area"},"benefits":["Equity in growth-stage AI company","Comprehensive health, dental, vision coverage","401(k) plan","Professional development budget","Collaborative on-site culture with cross-functional teams"],"company":{"about":"Scale AI builds reliable AI systems for the world's most important decisions, serving Fortune 500 enterprises. The company is backed by top-tier investors and operates in the high-growth enterprise AI/ML space with strong product-market fit.","founded":null,"headcount":null,"funding":null,"customers":"Enterprise accounts in Healthcare, Financial Services, Consumer Goods, and other verticals","culture":null},"forYouIf":["You've run 1:1 ABM programs end-to-end and can prove pipeline impact with real numbers from 3+ years in ABM","You're comfortable with sales-you've partnered directly on account planning, stakeholder mapping, and coordinated campaign execution","You're a data nerd who can translate engagement signals and attribution into clear, actionable narratives for leadership","You've worked in enterprise SaaS, AI/ML, or high-growth B2B tech and understand the buying dynamics and sales cycles","You're hands-on with ABM tech (Clay, Qualified, Sendoso) and marketing automation platforms; you don't just hand off to ops"],"wontWorkIf":["You're a traditional demand gen marketer who views ABM as just another campaign channel-this role requires deep strategic ownership and 1:1 focus","You lack direct enterprise sales partnership experience or can't articulate how your work influenced deals and pipeline","You're remote-only and unwilling to work on-site in SF; Scale values in-person GTM collaboration"],"interviewProcess":[{"step":"Screening call","detail":"Recruiter discussion on ABM background, enterprise sales experience, and fit for on-site role"},{"step":"Hiring manager conversation","detail":"Head of Growth Marketing dives into your ABM strategy, campaign examples, and how you measure pipeline influence"},{"step":"Case study / strategy exercise","detail":"Likely asked to outline an ABM playbook for a target vertical or account scenario (Healthcare, FS, Consumer Goods)"},{"step":"Cross-functional panel","detail":"Conversation with Enterprise GTM or sales leadership to assess partnership capability and communication clarity"},{"step":"Final round","detail":"Senior leadership alignment on strategy, culture fit, and start timeline"}]}

[Apply →](https://job-boards.greenhouse.io/scaleai/jobs/4675749005?gh_src=acad35425us)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/scaleai/account-based-marketing-manager-scale-ai