---
type: JobPosting
title: Marketing Manager, PEOPLE App
company: People Inc.
companyWebsite: "https://people-inc.org"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 85000
salaryMax: 120000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://meredith.wd5.myworkdayjobs.com/EXT/job/New-York-NY---225-Liberty-Street/Marketing-Manager--App-Growth_JR15258?source=LinkedIn"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/people-inc/marketing-manager-people-app-people-inc"
---

# Marketing Manager, PEOPLE App

**People Inc.** · New York, NY

<!--rich-->{"tags":["B2C","Mobile App","Growth Marketing","On-site NYC","$85K-$120K","Full-time","Performance Marketing"],"challenge":"PEOPLE App is a flagship mobile experience from People Inc. delivering news, storytelling, and interactive content to millions. You'll own end-to-end growth campaigns across channels-email, social, in-app, performance ads-driving installs and daily active users for a media product with real scale.","objectives3m":["Audit current acquisition channels and performance baseline, document gaps in tracking/measurement infrastructure, propose 2-3 quick-win tests","Ship your first cross-channel campaign (email + social + in-app) hitting install or DAU targets, with clean attribution setup","Build relationships with product, design, editorial, and data teams-map dependencies, establish weekly sync cadence, get creative brief process locked","Analyze competitor acquisition playbooks and platform trend shifts (iOS/Android changes, social algorithm updates) to identify new channel opportunities"],"objectives6m":["Own a full campaign testing calendar: launch 6-8 experiments across channels with clear hypotheses, winning tests scaled 2-3x","Reduce cost-per-install by 15-25% through creative optimization, audience refinement, and platform-native tests (retargeting, lookalike audiences)","Establish and maintain weekly performance dashboards (AppsFlyer, Looker, Iterable) with automated reporting; present insights to Head of Acquisition and leadership","Lead retention/re-engagement initiative: segment users by cohort behavior, develop creative messaging strategy, coordinate 2-3 lifecycle campaigns with measurable lift"],"kpis":[{"metric":"Cost Per Install (CPI)","description":"Primary efficiency metric; track by channel, creative variant, and user cohort to optimize spend allocation."},{"metric":"Day-7 / Day-30 Retention Rate","description":"Quality proxy; ensures you're driving habitual users, not one-time installers; benchmark against baseline and competitors."},{"metric":"Monthly Active Users (MAU) / Daily Active Users (DAU)","description":"North star outcome metric; your campaigns directly move these through new user acquisition and re-engagement."},{"metric":"Return on Ad Spend (ROAS)","description":"For paid channels; measure lifetime value impact per dollar spent; target improving 10-15% quarterly through testing."},{"metric":"Campaign Attribution & Conversion Rate","description":"Owned channel performance (email, in-app, web); track click-through, conversion to install, and incremental lift from experiments."}],"tools":["AppsFlyer","Looker","Iterable","Performance Marketing Platforms","Creative Management Tools","Social Ads (Meta, TikTok, Google)","Analytics Dashboards"],"team":{"manager":"Head of Acquisition","current":"Cross-functional: product, editorial, design, data teams; implied peer marketing/growth team","hiring":"New role"},"compensation":{"salary":"$85K-$120K base","variable":null,"equity":null,"remote":"Hybrid on-site (NYC); up to 2 days/week remote"},"benefits":["Hybrid flexibility (2 days/week remote)","Direct reporting to Head of Acquisition with clear ownership","Access to premium media analytics (AppsFlyer, Looker)","Exposure to high-scale user growth (flagship app with millions of users)"],"company":{"about":"People Inc. operates PEOPLE App, a flagship mobile experience delivering news, exclusive storytelling, and interactive content (games, immersive experiences) at scale. The company is growing its audience engagement model across platforms and expanding interactive product offerings.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":null},"forYouIf":["You've shipped 4-5 growth campaigns across multiple channels (paid, owned, social) and can speak to what actually moved the needle","You're comfortable with hands-on performance marketing: you can read dashboards, spot anomalies, and iterate fast without waiting for others","You thrive in fast-paced environments with ambiguous briefs; you own timelines, push back on creative, and make trade-off calls","You're curious about media consumption trends, competitor strategies, and platform changes (iOS privacy, algorithm shifts); you stay informed"],"wontWorkIf":["You need fully remote work; this is hybrid on-site in NYC with up to 2 days/week flexibility-non-negotiable","You're uncomfortable with performance metrics and analytics; this role lives in dashboards and requires real-time optimization","You prefer to outsource execution entirely; this is hands-on keyboard work managing campaigns, briefs, and testing calendars yourself"],"interviewProcess":[{"step":"Initial Screen","detail":"Recruiter conversation on background, growth marketing experience, and motivation for People Inc."},{"step":"Case Study / Work Sample","detail":"Likely a past campaign walkthrough: strategy, channels, creative, results, what you'd do differently-or a take-home scenario"},{"step":"Hiring Manager (Head of Acquisition)","detail":"Deep dive on acquisition strategy, channel mix, testing approach, and how you'd prioritize early projects"},{"step":"Cross-functional Panel","detail":"Conversations with product, design, or analytics stakeholders to assess collaboration style and communication"}]}

[Apply →](https://meredith.wd5.myworkdayjobs.com/EXT/job/New-York-NY---225-Liberty-Street/Marketing-Manager--App-Growth_JR15258?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/people-inc/marketing-manager-people-app-people-inc