---
type: JobPosting
title: E-Commerce Growth Lead Marketing (Solo Role) — Park Ave Appliance
company: Park Ave Appliance
category: growth-marketing
seniority: LEAD
contractType: FULL_TIME
remote: ONSITE
location: Anywhere
salaryMin: 30000
salaryMax: 50000
salaryCurrency: USD
market: USA
postedAt: 2026-05-19
applyUrl: "https://wellfound.com/jobs/4215242-e-commerce-growth-lead-marketing-solo-role-park-ave-appliance?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/park-ave-appliance/e-commerce-growth-lead-marketing-solo-role-park-ave-appliance-park-ave-appliance"
---

# E-Commerce Growth Lead Marketing (Solo Role) — Park Ave Appliance

**Park Ave Appliance** · Anywhere

Park Ave Appliance is a growing online appliance retailer looking for one strong operator to own and execute our entire e-commerce marketing engine end-to-end.



This is not a team management role. You’ll be the primary marketing operator, working independently while coordinating directly with ownership, development, merchandising, and email marketing.



We are looking for someone highly analytical, hands-on, and performance-driven, someone who understands how to grow profitable e-commerce revenue.



What You’ll Own



Paid acquisition across Google (Search, Shopping, Performance Max, YouTube) and Meta (Facebook/Instagram)

Full promotional execution across all channels:

Google Shopping

Meta campaigns

website banners

landing pages

email campaigns

rebate and holiday promotions

Ensuring promotions launch in sync across digital advertising, retargeting/email campaigns, website messaging, and social channels

Conversion tracking setup and maintenance:

GA4

Google Tag Manager

Meta Pixel

Conversions API

call/text tracking

Product feed optimization and Google Merchant Center management

Coordinating with developers and merchandisers to execute promotions, landing pages, tracking, and on-site updates

Improving conversion rate, retargeting, abandoned cart flows, and lifecycle marketing

Monitoring attribution, campaign profitability, and overall marketing performance

Required Experience & Skills



Shopify Experience (Required)



You must have hands-on Shopify experience.



You should understand how to:



set up and troubleshoot tracking within Shopify

pull and analyze Shopify reports

work with apps and native Shopify functionality relevant to marketing operations

collaborate effectively with developers and merchandisers on implementation, troubleshooting, and promotional execution

Product Feed & Google Merchant Center Expertise (Critical)



This is extremely important for appliance e-commerce.



You should be highly comfortable with:



product feeds and feed optimization

Google Merchant Center

custom labels

GTINs and MPNs

promotional feeds

supplemental feeds

shipping settings and labels

exclusions and feed segmentation

policy violations and disapprovals

crawl/indexing behavior

troubleshooting Shopping feed visibility issues

Additional Requirements



5+ years of hands-on performance marketing experience

Proven success growing revenue for an e-commerce company

Strong analytical and attribution skills

Ability to optimize for phone and text conversions, not just online purchases

Comfortable using AI tools to improve workflow efficiency, research, creative production, and execution

Strong communication and organizational skills

Able to work independently and take ownership

Compensation



Competitive salary based on experience

Performance-based bonus opportunities

Fully remote position

To Apply



Please send:



Your resume

A short 1-minute video introducing yourself and your background

A brief explanation of why you believe you’re a strong fit for this role

[Apply →](https://wellfound.com/jobs/4215242-e-commerce-growth-lead-marketing-solo-role-park-ave-appliance?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic)

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Canonical: https://www.growthtalent.org/empleos/growth-marketing/park-ave-appliance/e-commerce-growth-lead-marketing-solo-role-park-ave-appliance-park-ave-appliance