---
type: JobPosting
title: Senior Shopify & Growth Marketing Manager (Full-Time | In-House)
company: Pacific Formulations Inc.
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: Santa Ana, CA 92705
salaryMin: 150000
salaryMax: 200000
salaryCurrency: USD
market: USA
postedAt: 2026-08-07
applyUrl: "https://www.indeed.com/viewjob?jk=9c777b3d0d6ee1c0"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/pacific-formulations-inc/senior-shopify-growth-marketing-manager-full-time-in-house-pacific-formulations-"
---

# Senior Shopify & Growth Marketing Manager (Full-Time | In-House)

**Pacific Formulations Inc.** · Santa Ana, CA 92705

*Job Summary*

We are seeking an experienced, full-time, in-house *Senior Shopify & Growth Marketing Manager* to lead the development, optimization, and growth of our e-commerce presence across multiple health and wellness brands.

This is a hands-on role for someone who understands that every part of the customer journey-from the first ad click to repeat purchases-should be strategically designed to maximize conversions and lifetime customer value.

The ideal candidate is a Shopify expert with extensive experience building high-converting sales funnels, optimizing customer journeys, managing Klaviyo email and SMS marketing, and improving website performance through data-driven testing and continuous optimization.

This individual will work closely with our executive team, marketing department, creative team, and product managers to grow online sales and improve the customer experience.

*Primary Responsibilities*

*Shopify Website Management*

* Manage and optimize multiple Shopify stores
* Design and build new Shopify pages and product collections
* Customize Shopify themes and templates
* Improve site speed and mobile responsiveness
* Manage apps, integrations, and third-party tools
* Optimize product pages for conversions
* Implement upsell, cross-sell, and subscription strategies
* Ensure seamless customer experience from homepage to checkout
* Coordinate product launches and seasonal promotions

*Sales Funnel Development & Optimization*

Design, build, and optimize high-converting sales funnels, including:

* Product launch funnels
* Lead generation funnels
* Quiz funnels
* Landing pages
* Webinar funnels
* Upsell and downsell sequences
* One-click upsells
* Checkout optimization
* Thank-you pages
* Subscription funnels
* Customer onboarding funnels

Continuously test and improve conversion rates using A/B testing and customer behavior analytics.

*Klaviyo Email & SMS Marketing*

Own and manage all Klaviyo marketing initiatives, including:

* Welcome series
* Abandoned cart flows
* Browse abandonment
* Post-purchase sequences
* Win-back campaigns
* Product education
* Customer segmentation
* VIP customer campaigns
* Product launches
* Promotional campaigns
* SMS marketing automation
* List growth strategies

Monitor campaign performance and continuously optimize open rates, click-through rates, conversion rates, and customer lifetime value.

*Conversion Rate Optimization (CRO)*

Analyze and improve every step of the customer journey by:

* Running A/B tests
* Improving landing page performance
* Optimizing checkout experience
* Increasing average order value (AOV)
* Improving conversion rates
* Enhancing customer retention
* Utilizing heatmaps, session recordings, and analytics
* Making data-driven recommendations

Experience with tools such as:

* Google Analytics 4
* Google Tag Manager
* Microsoft Clarity
* Hotjar
* Shopify Analytics

*Digital Marketing Support*

Collaborate with the marketing team to:

* Launch new products
* Build landing pages for paid advertising
* Support Meta, Google, TikTok, and Amazon campaigns
* Create promotional pages
* Develop seasonal campaigns
* Support affiliate and influencer marketing initiatives

*Website & Technical Management*

* Maintain Shopify themes and customizations
* Manage app integrations
* Troubleshoot technical issues
* Coordinate developers when needed
* Optimize website performance and security
* Implement SEO best practices
* Ensure all tracking pixels and analytics function properly

*Required Qualifications*

* 5+ years of Shopify experience
* Shopify Plus experience preferred
* Advanced knowledge of Shopify theme customization
* Strong understanding of e-commerce best practices
* Extensive Klaviyo experience
* Proven experience building high-converting sales funnels
* Experience with conversion rate optimization (CRO)
* Experience with Shopify apps and integrations
* Familiarity with HTML, CSS, and Liquid
* Strong UX/UI understanding
* Excellent project management skills
* Strong analytical mindset

*Preferred Experience*

Experience with:

* Klaviyo
* Shopify Plus
* Recharge
* Rebuy
* Zipify
* PageFly
* Shogun
* Gorgias
* Loop Returns
* Triple Whale
* Google Analytics 4
* Google Tag Manager
* Meta Pixel
* Microsoft Clarity
* Hotjar
* Zapier
* GoHighLevel
* ClickFunnels
* Figma
* Canva
* Adobe Creative Suite
* AI tools (ChatGPT, Claude, Midjourney, etc.)

Note: Quarterly bonuses based on performance objectives being met

Pay: $150,000.00 - $200,000.00 per year

Work Location: In person

[Apply →](https://www.indeed.com/viewjob?jk=9c777b3d0d6ee1c0)

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Canonical: https://www.growthtalent.org/empleos/growth-marketing/pacific-formulations-inc/senior-shopify-growth-marketing-manager-full-time-in-house-pacific-formulations-