---
type: JobPosting
title: Head of Growth
company: nuuds
companyWebsite: "https://www.linkedin.com/company/nuuds?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: Dallas, TX
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/head-of-growth-at-nuuds-4390616930?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/nuuds/head-of-growth-nuuds"
---

# Head of Growth

**nuuds** · Dallas, TX

{"tags":["D2C","On-Site","$180K-$240K","Paid Media","Performance Marketing","VP-Level","Dallas, TX"],"challenge":"nuuds is a nine-figure D2C basics brand with 2M+ founder-driven followers and extraordinary product-market fit. You're building the growth function from scratch-transitioning from founder-led activations to a diversified, media-driven acquisition engine that scales independently.","objectives3m":["Audit current paid media performance across Meta, Google, and TikTok; identify immediate optimization wins and build baseline CAC/ROAS models","Establish media spend forecast framework and budget allocation strategy aligned with company P&L; present first 90-day performance review to leadership","Launch 3-5 new channel tests (CTV, podcasts, direct mail, influencer seeding) with clear success criteria and holdout group measurement","Build creative briefing process and ad testing cadence with internal creative team; establish velocity target for creative iteration"],"objectives6m":["Achieve 25%+ reduction in new customer CAC through paid media optimization while growing net-new customer revenue 40%+ YoY","Scale affiliate and creator partnership program to 15+ active partners driving 10-15% of new customer acquisition","Implement incrementality measurement framework (geo-lift tests, media mix modeling) to quantify true lift of paid spend vs. organic","Diversify customer acquisition to reduce founder reliance by 30%; paid media channels should own 60%+ of new customer sourcing"],"kpis":[{"metric":"New Customer CAC","description":"Cost to acquire a new customer via paid media; broken down by channel and tracked against LTV payback period targets."},{"metric":"Net-New Customer Revenue","description":"Total revenue from newly acquired customers across all paid channels; primary success metric for this role."},{"metric":"ROAS by Channel","description":"Return on ad spend (revenue ÷ spend) for Meta, Google, TikTok, and emerging channels; used to guide budget reallocation."},{"metric":"Incrementality / True Lift","description":"Measured via geo-lift tests and holdout groups; isolates paid media contribution from organic and founder-driven demand."},{"metric":"Media Mix Efficiency","description":"Overall efficiency of paid spend allocation across channels; optimized through testing framework and regular rebalancing."},{"metric":"Customer Acquisition by Channel","description":"Percentage of new customers sourced from paid media vs. organic, affiliate, and founder activations."}],"tools":["Meta Ads Manager","Google Ads (Search, Shopping, YouTube)","TikTok Ads Manager","Media mix modeling / Attribution","Incrementality testing platforms","DTC analytics / BI tools","Affiliate management platform","Shopify or e-commerce backend"],"team":{"manager":"Daryl-Ann Denner (Founder)","current":"Sole growth function owner-will hire team as you scale","hiring":"New role building growth function from ground up; expect to hire performance marketers and analysts in months 3-6"},"compensation":{"salary":"$180K-$240K base","variable":"Performance bonus tied to CAC reduction and new customer revenue targets (est. 20-30% of base)","equity":"Likely; confirm with company","remote":"On-site in Dallas, TX full-time"},"benefits":["Direct reporting to founder; significant decision-making authority","Product discount and access to nuuds community","Budget ownership and full P&L accountability","High growth trajectory; opportunity to build team and scale function","Collaborative cross-functional environment (creative, product, ops)"],"company":{"about":"nuuds is a D2C elevated basics brand (founded 2022) offering timeless essentials in sizes XS-XXXL. Built on founder Daryl-Ann Denner's 2M+ loyal followers, the brand achieved product-market fit selling 65+ styles and operating 35+ headcount offices in Dallas.","founded":2022,"headcount":"35+","funding":null,"customers":"2M+ community across Instagram and social; growing customer base","culture":"Community-driven, founder-led, real bodies, authentic brand voice"},"forYouIf":["You've scaled paid media budgets ($1M+) from zero or near-zero and own full P&L accountability for acquisition","You thrive in hands-on-keyboard roles-you build campaigns, brief creatives, and test channels yourself, not just manage agencies","You're comfortable with founder-driven companies and can transition a community-based brand to a media-driven growth model","You understand D2C unit economics deeply: CAC, LTV, payback period, contribution margin, and can forecast media ROI","You've successfully implemented incrementality testing, geo-lift studies, or media mix modeling to prove paid spend impact"],"wontWorkIf":["You're a strategy-only operator who needs a big team or agency support to execute; this role is hands-on and solo initially","You lack direct, measurable paid media performance marketing experience-this is not a brand or content marketing role","You can't embrace a test-and-learn mindset or need guaranteed channel success before scaling; nuuds is exploring new channels","You're unwilling to work on-site in Dallas or uncomfortable being the sole growth leader reporting directly to founder"],"interviewProcess":[{"step":"Initial Conversation","detail":"Talk through your paid media scaling experience, CAC/LTV framework, and how you'd approach nuuds' transition away from founder activations."},{"step":"Case Study / Strategy Deep Dive","detail":"Present your approach to testing new channels (CTV, podcasts, etc.) for a D2C basics brand; walk through incrementality measurement strategy."},{"step":"Meet Daryl-Ann & Cross-Functional Team","detail":"Conversation with founder and creative/product/ops leads to gauge fit, vision alignment, and ability to collaborate."},{"step":"Reference Checks","detail":"Validation of paid media scaling results, CAC reduction, and team-building track record from previous employers."}]}

[Apply →](https://www.linkedin.com/jobs/view/head-of-growth-at-nuuds-4390616930?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/nuuds/head-of-growth-nuuds