---
type: JobPosting
title: Director of Product, Growth
company: Mudflap
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Palo Alto, CA
salaryMin: 240000
salaryMax: 265000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://www.mudflapinc.com/open-positions?ashby_jid=7a919515-153b-4b69-8cd4-3c3f0d370ef4&utm_source=LinkedInPaid"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/mudflap/director-of-product-growth-mudflap"
---

# Director of Product, Growth

**Mudflap** · Palo Alto, CA

<!--rich-->{"tags":["Fintech","Payments","Marketplace","Director-level","$240K-$265K","Palo Alto","Hybrid"],"challenge":"Mudflap is disrupting the $800B trucking industry with payment products that save owner-operators thousands on fuel. You'll build the product function from scratch, owning roadmaps for new payment lines and fuel acquisition while reporting directly to the co-founder.","objectives3m":["Map current product gaps through 20+ interviews with truckers and fleet operators to validate roadmap priorities","Establish core product processes: discovery, prioritization framework, cross-functional alignment cadence, and success metrics","Launch first new product initiative or major feature with measurable KPIs (adoption, retention, revenue impact)","Hire and onboard first product manager report; define team structure for next 18 months"],"objectives6m":["Ship 2-3 product releases tied to revenue growth targets; track and optimize unit economics by customer segment","Build embedded customer research program: quarterly cohort interviews, in-app feedback loops, NPS tracking by segment","Scale product team to 3-4 PMs with documented playbooks for discovery, launch, and post-launch optimization","Present product roadmap and strategy to board/investors; establish quarterly business review cadence with leadership"],"kpis":[{"metric":"Product Adoption Rate","description":"% of target customer segment (truckers/fleets) adopting new payment or fuel product within 90 days of launch."},{"metric":"Customer Retention by Cohort","description":"Monthly/quarterly retention curves by product and customer segment; benchmark against industry SaaS standards."},{"metric":"Revenue per Product Line","description":"GMV, transaction volume, or subscription revenue attributed to each product; track contribution to company growth targets."},{"metric":"Cross-functional Velocity","description":"Time from discovery to launch; on-time delivery of roadmap commitments; engineering and marketing alignment scores."},{"metric":"Customer Satisfaction","description":"NPS, CSAT, or qualitative feedback from truckers and fleet operators; used to prioritize feature iterations."}],"tools":["Figma","Amplitude or Mixpanel","SQL/analytics","Jira","Slack","Salesforce or Hubspot","User research platform"],"team":{"manager":"Co-Founder and Head of Product","current":"First PM hire; cross-functional: engineering, data science, operations, marketing, business partnerships","hiring":"New product team backfill; will build out 3-4 PM organization"},"compensation":{"salary":"$240K-$265K base","variable":null,"equity":"Included (exact amount not specified)","remote":"Hybrid (Palo Alto HQ, commuter benefits, flexible remote days)"},"benefits":["Competitive equity package in high-growth startup","Multiple health benefit options","401(k) matching","Unlimited PTO (Responsible Time Off)","Commuter benefits","Annual company offsite (Mudfest) + lunches/snacks"],"company":{"about":"Mudflap is a marketplace payment platform transforming the $800B trucking industry. It helps owner-operators and small fleets save thousands on fuel (their #1 expense) while connecting fuel stops with new, high-value customers.","founded":null,"headcount":null,"funding":null,"customers":"Owner-operators and small fleet trucking companies, fuel stop partners","culture":"Fast-growing, customer-obsessed, collaborative high-growth environment serving an underserved industry"},"forYouIf":["You've led product teams in fintech, payments, or marketplaces and shipped products that moved the business needle (revenue, retention, unit economics)","You're obsessed with understanding small business/operator pain points and translating that into product strategy","You can balance customer empathy with hard-nosed analytics; you make decisions with data but aren't paralyzed by it","You want to build a product function from the ground up with outsized impact at a fast-scaling startup"],"wontWorkIf":["You need a fully remote role or can't commit to Palo Alto-based hybrid work","You've only done IC product work; this requires proven leadership, team building, and mentoring chops","You're uncomfortable with ambiguity or stakeholder management-reporting to a co-founder means frequent pivots and competing priorities"],"interviewProcess":[{"step":"Phone screening","detail":"Recruiter conversation: background, product philosophy, fintech/marketplace experience"},{"step":"Product case study","detail":"Async or live: walk through a product you've built, metrics that mattered, cross-functional challenges, learnings"},{"step":"Leadership conversation","detail":"1:1 with Head of Product/Co-Founder: strategy, roadmap thinking, team building, how you'd approach Mudflap's opportunities"},{"step":"Exec round","detail":"Conversations with broader leadership (CEO, other functional heads); discuss vision, business model, growth strategy"},{"step":"Customer conversation (optional)","detail":"Potential call with trucking customer or fuel stop partner to assess customer empathy and listening skills"}]}

[Apply →](https://www.mudflapinc.com/open-positions?ashby_jid=7a919515-153b-4b69-8cd4-3c3f0d370ef4&utm_source=LinkedInPaid)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/mudflap/director-of-product-growth-mudflap