---
type: JobPosting
title: Head of Social & Brand Growth
company: JOYC Brands
companyWebsite: "https://www.linkedin.com/company/joyc-brands?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Brooklyn, NY
salaryMin: 90000
salaryMax: 115000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/head-of-social-brand-growth-at-joyc-brands-4392941612?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/joyc-brands/head-of-social-brand-growth-joyc-brands"
---

# Head of Social & Brand Growth

**JOYC Brands** · Brooklyn, NY

<!--rich-->{"tags":["B2C Consumer Products","Social Media Strategy","Multi-Brand Growth","On-site (Brooklyn)","$90K-$115K","Director Level","Full-time"],"challenge":"JOYC Brands owns four retail-present brands (Tinkr, Maison Lude, GRYT, Tecstr) with proven distribution momentum. You'll architect social strategy and creator partnerships across all four, each with distinct voices, turning retail presence into viral growth engines.","objectives3m":["Audit current social presence across all four brands; establish baseline metrics and competitive benchmarks by week 4","Launch differentiated content playbooks for each brand with first creator partnership contracts signed","Build and execute Q1 social calendar with AI-assisted content production workflow; target 2x engagement lift","Map viral potential per brand category (tools, games, audio, accessories); identify quick-win growth vectors"],"objectives6m":["Scale primary growth channel (TikTok or Instagram, brand-dependent) to 100K+ engaged followers with documented growth curve","Establish creator partnership program generating 10+ monthly collaborations; track ROAS and audience overlap","Develop repeatable content formats driving retail foot traffic; measure in-store lift via promo codes or unique identifiers","Deliver quarterly growth reports tying social metrics to retail sell-through; build case for expanded budget"],"kpis":[{"metric":"Follower Growth Rate (30/60/90 day)","description":"Compound monthly growth % across primary social channels per brand; target 15%+ MoM"},{"metric":"Engagement Rate (likes, comments, shares, saves)","description":"Total engagements / total impressions; establish baseline per brand, target 8%+ for organic"},{"metric":"Creator Partnership ROAS","description":"Revenue attributed to creator content divided by total partnership spend; track per creator and aggregate"},{"metric":"Viral Content Velocity","description":"% of monthly posts reaching 100K+ impressions; track trending formats and topics per brand"},{"metric":"Retail Lift Attribution","description":"SKU velocity increase in stores correlated to social campaign timing; track via promo codes or retail partner data"},{"metric":"Content Efficiency (Cost per Engagement)","description":"Paid + organic production spend / total engagements; optimize for lowest CPE while scaling reach"}],"tools":["TikTok","Instagram","AI content generation (ChatGPT, Claude, or similar)","Analytics platform (likely native or Sprout Social)","Creator management CRM","Canva or similar design tools","Zapier or Make for workflow automation"],"team":{"manager":"Founder (direct access)","current":"Solo hire; will build as needed","hiring":"New role; greenfield social function"},"compensation":{"salary":"$90K-$115K base","variable":"Performance bonus (amount not specified)","equity":null,"remote":"On-site (Brooklyn, NY); remote-friendly flexibility implied"},"benefits":["Direct founder access and decision-making authority","Real marketing budget (not scraps)","Work across four distinct product categories","Product already in major retail (Target, Walmart) with distribution momentum","Flexible remote options despite on-site location"],"company":{"about":"JOYC Brands is a multi-brand consumer products company with four active brands in major US retail: Tinkr (tools in Target), Maison Lude (viral Mahjong mats), GRYT (audio tech heading to Walmart), and Tecstr (Starlink accessories). The company operates with founder-led strategy and real product-market fit evidenced by retail placement.","founded":null,"headcount":null,"funding":null,"customers":"Target, Walmart, direct consumer via social","culture":"Lean, founder-driven, product-first; rewards ownership over execution"},"forYouIf":["You've grown a TikTok or Instagram account from 0 to 50K+ with documented metrics and can show the playbook","You're comfortable context-switching between unrelated categories (tools → games → audio) without brand fatigue","You use AI tools daily as part of your workflow, not as an experiment","You want to own strategy end-to-end, not execute someone else's plan"],"wontWorkIf":["Your only experience is agency-side content management without direct P&L ownership","You need a team of 5+ to execute; this role demands scrappy solo launches","You think social strategy = posting 3x weekly; you need strategic depth"],"interviewProcess":[{"step":"Initial conversation","detail":"Founder conversation (likely 30 min); bring growth case studies and TikTok/IG analytics screenshots"},{"step":"Social audit","detail":"Prepare 20-min analysis of one JOYC brand's current social presence + 90-day playbook recommendation"},{"step":"Creator strategy","detail":"Discuss creator partnership approach; how you'd identify, negotiate, and track performance"},{"step":"Offer","detail":"Fast-track expected; direct DM or apply via job board"}]}

[Apply →](https://www.linkedin.com/jobs/view/head-of-social-brand-growth-at-joyc-brands-4392941612?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/joyc-brands/head-of-social-brand-growth-joyc-brands