---
type: JobPosting
title: Senior Marketing Manager - IVF Technologies
company: Jobgether
companyWebsite: "https://jobgether.com"
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: REMOTE
location: US
market: USA
postedAt: 2026-06-30
applyUrl: "https://jobs.lever.co/jobgether/1c7640ac-ac9c-4a31-b1f7-2a65f0e4faaa/apply"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/jobgether/senior-marketing-manager-ivf-technologies-jobgether"
---

# Senior Marketing Manager - IVF Technologies

**Jobgether** · US

## Accountabilities:
- Develop and execute comprehensive marketing strategies for IVF capital equipment, including incubators, electronic witnessing systems, and laboratory automation platforms.

- Conduct in-depth market analysis to evaluate trends, competitive positioning, segmentation, and adoption dynamics within IVF and embryology markets.

- Partner with product management to translate complex technical features into differentiated, customer-relevant value propositions.

- Build and manage annual marketing plans, including budgeting, forecasting, and performance tracking aligned with revenue and market share objectives.

- Create and oversee development of marketing assets such as brochures, white papers, technical documentation, case studies, and digital content.

- Lead go-to-market execution and product launch planning, ensuring alignment across sales, product, training, and clinical stakeholders.

- Support commercial enablement through sales tools, training materials, launch kits, and competitive positioning frameworks.

- Drive customer insight programs through interviews, advisory boards, and data analysis to inform product and messaging strategy.

- Manage digital marketing initiatives including SEO/SEM, website content, and lead generation campaigns.

- Support industry engagement activities such as conferences, symposia, and trade shows, including KOL engagement and booth strategy.

- Monitor portfolio performance, pricing trends, and market dynamics, reporting on KPIs such as pipeline growth, lead generation, and ROI.

Requirements:

- 5-8 years of experience in medical device marketing, life sciences instrumentation, laboratory systems, or capital equipment environments.

- Strong understanding of IVF workflows, embryology lab operations, or related clinical fertility environments is highly preferred.

- Proven ability to develop and execute go-to-market strategies for technical or scientific products.

- Experience working with cross-functional teams including sales, product management, clinical experts, and engineering stakeholders.

- Ability to translate complex scientific and technical concepts into clear, compelling commercial messaging.

- Strong communication, leadership, and stakeholder management skills in a matrixed environment.

- Experience with CRM and marketing tools such as Salesforce and digital marketing platforms is a plus.

- Analytical mindset with the ability to interpret market data, customer insights, and performance metrics to guide strategy.

- Bachelor’s degree in Marketing, Life Sciences, Biomedical Engineering, or a related field (or equivalent experience).

Benefits:

- Fully remote role based in the United States

- Comprehensive healthcare coverage (medical, dental, and vision)

- IVF and family-building support benefits

- 401(k) retirement plan with employer match

- Paid time off plus 10 paid holidays

- Life insurance, AD&D, and disability coverage (short- and long-term)

- Flexible spending account (FSA) and health savings account (HSA) options

- Employee assistance and wellbeing programs

- Optional supplemental insurance plans

- Opportunity to contribute to meaningful work improving fertility outcomes and patient care.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether? 
 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
 
 
#LI-CL1

[Apply →](https://jobs.lever.co/jobgether/1c7640ac-ac9c-4a31-b1f7-2a65f0e4faaa/apply)

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Canonical: https://www.growthtalent.org/empleos/growth-marketing/jobgether/senior-marketing-manager-ivf-technologies-jobgether