---
type: JobPosting
title: GTM Finance Manager
company: Fivetran
companyWebsite: "https://fivetran.com"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: Oakland, CA
salaryMin: 130000
salaryMax: 160000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://www.fivetran.com/careers/job?gh_jid=7594115003&gh_src=f831fe1b3us"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/fivetran/gtm-finance-manager-fivetran"
---

# GTM Finance Manager

**Fivetran** · Oakland, CA

<!--rich-->{"tags":["GTM Finance","SaaS","PLG","Oakland, CA","Hybrid","$130K-$160K","FP&A"],"challenge":"Fivetran powers the modern data stack for thousands of companies. You'll be the financial strategist bridging data, strategy, and execution-directly influencing how this hypergrowth data platform allocates billions in GTM resources and scales customer acquisition.","objectives3m":["Build and validate revenue forecasting model for PLG segment with CMO and PLG head; establish baseline SaaS metrics tracking","Audit and map all marketing spend across channels; identify top 3 ROI optimization opportunities with recommendations","Create headcount/capacity planning framework for business development org aligned to pipeline and revenue targets","Deliver first quarterly business review financial narrative and board-ready GTM performance summary"],"objectives6m":["Own end-to-end marketing funnel financial analysis; implement attribution model to isolate CAC and payback by channel","Develop and maintain dynamic financial models quantifying GTM investment tradeoffs; model 2-3 scaling scenarios for board","Drive marketing mix modeling analysis across campaigns; present data-driven reallocation recommendations saving 15%+ spend","Build trusted advisor relationship with CMO and PLG head; present monthly insights driving 3+ strategic resource decisions"],"kpis":[{"metric":"Marketing CAC by Channel","description":"Track customer acquisition cost across digital, PLG, and partner channels to optimize spend allocation"},{"metric":"PLG Revenue vs Forecast","description":"Monitor product-led growth revenue attainment against quarterly/annual targets and variance analysis"},{"metric":"Marketing ROI by Campaign","description":"Measure return on investment for major marketing initiatives to guide budget reallocation decisions"},{"metric":"Sales Pipeline Coverage Ratio","description":"Track pipeline generation to revenue target ratio; inform headcount planning and capacity needs"},{"metric":"LTV:CAC Ratio","description":"Monitor lifetime value to customer acquisition cost ratio; ensure unit economics remain healthy at scale"}],"tools":["Looker","Salesforce","HubSpot","Excel/Sheets","Tableau","Mixpanel","Amplitude"],"team":{"manager":"Chief Marketing Officer (CMO)","current":"Individual contributor role; cross-functional with PLG head, Revenue Operations, Marketing Operations, Sales, Product","hiring":"New role"},"compensation":{"salary":"$130K-$160K base","variable":null,"equity":null,"remote":"Hybrid: 2 days/week in Oakland, CA office; flexible remote for other days"},"benefits":["Hybrid work flexibility with Oakland HQ","Exposure to board-level strategy and decision-making","Cross-functional partnership with world-class GTM leaders","High-impact role directly influencing resource allocation at hypergrowth company","Professional development in advanced FP&A and financial modeling"],"company":{"about":"Fivetran is the leading data integration platform, making access to data as simple and reliable as electricity. Used by thousands of organizations to power their modern data stack, Fivetran delivers canonical, query-ready customer data to warehouses without engineering or maintenance overhead.","founded":null,"headcount":null,"funding":null,"customers":"Thousands of organizations across industries","culture":"Fast-paced, cross-functional, data-driven; values financial discipline and strategic thinking"},"forYouIf":["You have 6+ years in FP&A, strategic finance, or investment banking supporting GTM/marketing teams","You speak fluent SaaS: LTV, CAC, payback period, and PLG unit economics are in your DNA","You thrive building financial models that drive real decisions for C-suite executives","You're comfortable with ambiguity and can independently prioritize in a high-growth, fast-paced environment","You love translating complex data into crisp narratives that influence strategy"],"wontWorkIf":["You need strict 9-5 remote work with zero office time; this role requires 2 days/week Oakland presence","You're primarily an accountant; this role demands strategic financial modeling and business partnership, not transaction processing","You lack exposure to SaaS metrics or marketing funnel dynamics; ramp-up will be steep"],"interviewProcess":[{"step":"Screening Call","detail":"Hiring manager screens for GTM finance experience, SaaS metric fluency, and familiarity with Looker/Salesforce stack"},{"step":"Analytical Case Study","detail":"Solve a real GTM finance scenario: analyze marketing funnel data, identify ROI gaps, recommend resource reallocation"},{"step":"Executive Round","detail":"Interview with CMO and PLG head; discuss financial modeling approach, business partnership philosophy, strategic thinking"},{"step":"Finance/Ops Alignment","detail":"Conversation with CFO or VP Finance to align on systems, processes, and financial governance expectations"}]}

[Apply →](https://www.fivetran.com/careers/job?gh_jid=7594115003&gh_src=f831fe1b3us)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/fivetran/gtm-finance-manager-fivetran