--- type: JobPosting title: Marketing Specialist company: Discover Term category: growth-marketing seniority: MID contractType: FULL_TIME remote: ONSITE location: Austin, TX salaryMin: 20000 salaryMax: 30000 salaryCurrency: USD market: USA postedAt: 2026-08-12 applyUrl: "https://www.indeed.com/viewjob?jk=1f1eb0ba60637890" canonical: "https://www.growthtalent.org/empleos/growth-marketing/discover-term/marketing-specialist-discover-term" --- # Marketing Specialist **Discover Term** · Austin, TX *Compensation:* $20,000-$30,000/year, depending on experience *Location:* Remote / Austin, TX *About Discover Term* Discover Term is not a typical education program-and this is not a typical marketing role. We work with teens at a pivotal moment in their lives, combining immersive outdoor adventures with rigorous, project-based learning. Our students don't just gain skills-they gain confidence, independence, and a renewed sense of what they're capable of. Our mission is to help teens awaken their senses, activate their untapped potential, and ignite a passion for life, learning, and adventure. Everything we do-from programming to marketing-should reflect that transformation. *Job Overview* We are looking for a hands-on Marketing Specialist to help generate qualified leads and drive enrollments for Discover Term. This is an execution-focused role with an immediate emphasis on digital advertising, social media, and video content. You will take direction and priorities from our team, then own the execution-creating campaigns and content, managing social channels, editing videos, monitoring performance, and making recommendations for improvement. *Core ResponsibilitiesDigital Advertising* * Create, launch, and manage paid advertising campaigns across platforms such as Meta and Google. * Develop and test ad creative, messaging, audiences, and campaigns. * Monitor performance and make adjustments to improve qualified leads and enrollments. *Social Media* * Create, edit, schedule, and publish engaging content across relevant social media platforms. * Turn student experiences, program activities, testimonials, and existing content into compelling posts and campaigns. * Manage social interactions and monitor performance to identify opportunities for improvement. *Video & Content* * Edit short-form video for social media, advertising, and other marketing needs. * Repurpose existing photos and video into content for multiple marketing channels. * Create simple graphics and other marketing assets that support lead generation and enrollment. *Lead Generation & Follow-Up* * Monitor, organize, and manage incoming leads in Go High Level, ensuring leads are properly captured, categorized, and followed up with. * Conduct direct outreach to prospective families, including phone calls, cold calls, emails, and other follow-up as needed. * Maintain and improve GHL workflows, automations, and AI tools to help move leads through the enrollment funnel. *Marketing Performance* * Track leads, lead quality, marketing performance, and enrollments. * Monitor campaigns and identify what is working, what is not, and where improvements can be made. * Provide regular updates and recommendations, with a focus on turning marketing activity into qualified leads and enrollments. *How Success Is Measured* We care about *results, not vanity metrics*. Growing our social media following, increasing engagement, or generating website traffic can be valuable-but only when those efforts help us reach the right families and ultimately generate enrollments. Success in this role will be measured primarily by the quality and quantity of leads generated and the enrollments that result from marketing efforts. We understand that not every enrollment is directly attributable to a single marketing activity. The goal is to continually improve the quality of the people entering our funnel and the effectiveness of our marketing in moving them toward enrollment. *What We're Looking For* We are looking for someone who can *own execution*, not someone who needs to be told what to do at every step. The ideal candidate: * Has hands-on experience creating and managing digital advertising campaigns * Has strong social media marketing experience, including content creation and platform management * Has experience editing short-form video * Understands how marketing activity connects to lead generation and sales * Is comfortable learning and working in platforms like Go High Level * Is highly organized and dependable * Pays close attention to detail * Can manage multiple projects without losing track of deadlines * Is comfortable looking at data and using it to make decisions * Takes initiative and proactively identifies opportunities or problems * Can take direction and turn an idea into completed work * Is comfortable working independently while communicating effectively with a small team * Is willing to test, learn, and adjust rather than assuming the first approach is the right one * Cares about business results-not just likes, followers, or engagement *Preferred Experience* * Meta Ads Manager / Facebook & Instagram advertising * Google Ads * Go High Level or another CRM/marketing automation platform * Short-form video editing * Canva * Email and SMS marketing * AI marketing tools * Experience with lead-generation or enrollment/sales funnels * Experience working with education, travel, youth programs, outdoor recreation, or another mission-driven organization *What This Role Is Not* This is not a role where someone simply schedules social posts and waits for the next assignment. It is also not a purely strategic marketing position where someone creates plans for others to execute. We are looking for someone who enjoys doing the work, watching the results, and figuring out how to make it better. You will receive direction and priorities from our team, but we expect you to take ownership of the execution, follow through on commitments, and proactively communicate when something isn't working or when you see an opportunity to improve it. *Growth Potential* The initial focus of this role will be on advertising, social media, video, lead generation, and the marketing systems that support them. For the right person, the role can grow to include greater ownership of marketing strategy, email and SMS campaigns, SEO, analytics, content strategy, sales support, and additional aspects of the enrollment funnel. As responsibilities, ownership, and measurable results grow, compensation and scope may grow with them. *Perks & Benefits* * *Flexible Work Schedule:* Approximately 30-35 hours per week with flexibility in how work hours are structured. Consistent availability and follow-through are expected. * *Remote-Friendly:* Work remotely, with occasional in-person collaboration in Austin, TX. * *Program Discounts:* Discounted participation in Discover Term programs for your children or direct family members. * *Mission-Driven Work:* Help teens build confidence, independence, and a lifelong love of learning and adventure. * *Opportunity to Grow:* Join a small team where strong performance, initiative, and measurable results can lead to increased responsibility and compensation. Job Types: Full-time, Part-time Pay: $20,000.00 - $30,000.00 per year Benefits: * Flexible schedule Application Question(s): * In a few sentences, explain Discover Term to a hesitant parent who is concerned about cost, safety, or long-term value for their teen. * Describe how you stay organized when managing multiple campaigns, deadlines, or workflows at the same time. Include any tools or systems you use. * Do you have the ability to meet in person a couple times per year in Austin, TX? * Describe one marketing campaign you personally executed (not just contributed ideas to). In your response, include the goal of the campaign, what you personally worked on (such as content, emails, CRM workflows, ads, or outreach), the tools or platforms you used, and how you measured success. Education: * Bachelor's (Required) Experience: * marketing: 2 years (Required) Work Location: Remote [Apply →](https://www.indeed.com/viewjob?jk=1f1eb0ba60637890) --- Canonical: https://www.growthtalent.org/empleos/growth-marketing/discover-term/marketing-specialist-discover-term