---
type: JobPosting
title: Director of Growth
company: Confidential
companyWebsite: "https://confidentialofficial.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Sarasota, FL 34236
salaryMin: 130000
salaryMax: 180000
salaryCurrency: USD
market: USA
postedAt: 2026-07-01
applyUrl: "https://www.indeed.com/viewjob?jk=ed3178ae6403c5ea"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/confidential/director-of-growth-confidential"
---

# Director of Growth

**Confidential** · Sarasota, FL 34236

Job Summary

We are seeking a results-driven *Director of Growth* to lead and execute our brand development initiatives. This individual will be responsible for growing our pipeline of prospective location owners through a combination of digital marketing, strategic partnerships, content development, and data-driven decision making.

The Director of Growth will own the entire marketing funnel, from brand awareness to lead generation, and will play a key role in helping our company continue to scale nationally. This is a high-impact leadership position for someone who thrives on building systems, optimizing performance, and driving measurable business growth.

Responsibilities

* Develop and execute comprehensive growth strategies focused on territory expansion, lead generation, and brand development.
* Oversee all marketing channels, including Google Ads, SEO, social media, email marketing, content marketing, referral programs, webinars, and strategic partnerships.
* Build and optimize marketing funnels designed to generate qualified territory-owner inquiries and business opportunity leads.
* Manage external agencies, contractors, and internal team members to ensure marketing initiatives are executed effectively and efficiently.
* Monitor and improve key performance indicators including lead volume, cost per lead, conversion rates, customer acquisition cost, and return on marketing investment.
* Collaborate with sales leadership to improve lead quality, conversion rates, and overall sales performance.
* Oversee website development, landing pages, CRM automation, lead nurturing campaigns, and marketing technology platforms.
* Develop and maintain brand standards, messaging, and positioning across all channels.
* Identify new growth opportunities, marketing channels, partnerships, and expansion initiatives.
* Prepare regular reporting and analysis to guide strategic decision-making and resource allocation.
* Manage marketing budgets and allocate resources to maximize return on investment.
* Continuously test and optimize campaigns, messaging, creative assets, and conversion funnels to improve performance.

Qualifications

* Experience developing and executing marketing programs focused on franchise, licensor, dealer, or business opportunity recruitment is strongly preferred.
* Proven experience leading growth, marketing, demand generation, or customer acquisition initiatives.
* Strong understanding of Google Ads, Meta Ads, SEO, email marketing, CRM systems, and marketing automation.
* Experience managing marketing budgets and optimizing campaigns based on performance data.
* Demonstrated ability to generate measurable business growth through digital and traditional marketing channels.
* Strong analytical, organizational, and project management skills.
* Proven ability to build and optimize marketing funnels that generate qualified ownership candidates and support territory expansion initiatives.
* Experience within home services, franchising, licensing, business opportunities, or related industries is strongly preferred.
* Entrepreneurial mindset with the ability to balance strategy and execution in a fast-growing organization.

Success Metrics

The Director of Growth will be evaluated primarily on:

* Qualified leads generated
* Cost per lead
* Cost per qualified appointment
* Marketing ROI
* Territory sales pipeline growth
* Brand awareness and market penetration
* Overall contribution to company revenue growth

Compensation

* Competitive base salary
* Performance-based bonus structure tied to lead generation, pipeline growth, and territory sales
* Opportunity for advancement as the company expands nationally

This role is ideal for a growth-minded leader who wants to help build and scale a nationally recognized home services brand while having a direct impact on the company's growth trajectory and expansion efforts.

Pay: $130,000.00 - $180,000.00 per year

Benefits:
* Opportunities for advancement
* Paid time off
* Professional development assistance

Work Location: In person

[Apply →](https://www.indeed.com/viewjob?jk=ed3178ae6403c5ea)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/confidential/director-of-growth-confidential