---
type: JobPosting
title: Head of Marketing, US
company: COL Group Co., Ltd.
companyWebsite: "https://cn.linkedin.com/company/%E4%B8%AD%E6%96%87%E5%9C%A8%E7%BA%BF%E9%9B%86%E5%9B%A2%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: Los Angeles Metropolitan Area
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/head-of-marketing-us-at-col-group-co-ltd-4390245894?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/col-group-co-ltd/head-of-marketing-us-col-group-co-ltd"
---

# Head of Marketing, US

**COL Group Co., Ltd.** · Los Angeles Metropolitan Area

{"tags":["Growth Marketing","Brand Marketing","US Market Lead","On-site LA","$180K-$240K","Full-Time","Entertainment/Apps"],"challenge":"FlareFlow hit 15M downloads in 6 months and cracked Top 5 Entertainment Apps across major markets. You'll build the U.S. growth and brand playbook for a global microdrama platform that's redefining short-form entertainment, with a 500%+ ROAS trajectory and massive scaling runway ahead.","objectives3m":["Define and lock U.S. marketing strategy covering user acquisition, retention, monetization, and brand positioning with clear OKRs/KPIs for fiscal alignment","Map and stress-test paid acquisition channels (Meta, Google, TikTok, OTT) with initial creative A/B tests; identify top 2-3 performers","Build or inherit U.S. marketing team structure; hire performance marketing lead and brand marketer if gaps exist","Launch brand positioning campaign and establish FlareFlow brand identity (messaging, visual guidelines, tone) for U.S. audiences"],"objectives6m":["Scale profitable user acquisition to 5M+ installs with CAC payback <90 days; optimize funnel from install → activation → retention → monetization","Achieve 50%+ brand awareness lift in target demo; establish FlareFlow as top-of-mind microdrama destination vs. competitors","Develop and execute content marketing + influencer strategy; ship 3+ integrated brand campaigns with measurable engagement KPIs","Build retention and monetization feedback loops with product; improve DAU/MAU and ARPPU metrics by 20%+ through marketing-product collaboration"],"kpis":[{"metric":"CAC (Cost per Install)","description":"Track blended cost-per-user-acquisition across all channels; target payback <90 days."},{"metric":"LTV:CAC Ratio","description":"Measure lifetime value of acquired users vs. acquisition cost; maintain 3:1+ healthy ratio."},{"metric":"Install Volume & Install Growth Rate","description":"Monthly installs and month-over-month growth %; benchmark against 15M milestone baseline."},{"metric":"D1/D7/D30 Retention","description":"% of users returning 1, 7, 30 days post-install; optimize funnel to improve downstream monetization."},{"metric":"ARPPU (Average Revenue Per Paying User)","description":"Monetization per user; target growth through CRM, retention, and premium tier expansion."},{"metric":"Brand Awareness & Preference","description":"Unaided/aided awareness lift; brand tracking studies in target demo (Gen Z/Millennials)."},{"metric":"ROI by Channel","description":"ROAS or blended ROI per paid acquisition channel; allocate budget to top performers."},{"metric":"DAU/MAU Ratio","description":"Daily active users divided by monthly active users; measure engagement stickiness."}],"tools":["Meta Ads Manager","Google Ads & DV360","TikTok Ads","Adjust or AppsFlyer","Tableau or Mixpanel","Figma","HubSpot or Marketo"],"team":{"manager":"Global leadership / Chief Marketing Officer or CEO","current":"Backfill or greenfield U.S. team; likely 0-2 marketers on ground currently","hiring":"Backfill for senior leadership; will build performance, creative, brand, and social roles as business scales"},"compensation":{"salary":"$180K-$240K base","variable":"Performance bonus (10-20% likely, tied to growth/ROAS targets)","equity":"Stock options possible given COL Group structure; negotiate with offer","remote":"On-site, Los Angeles Metropolitan Area. Full-time, permanent contract."},"benefits":["Equity upside: early-stage global platform with 15M+ downloads and 500%+ revenue growth trajectory","Leadership scope: build and own U.S. P&L; direct influence on global product-market fit strategy","Scale opportunity: pre-saturated market; room to 10-100x U.S. user base and revenue in 18-24 months","Cross-functional influence: direct partnership with product, data, and content teams at global HQ","Global positioning: represent COL Group and FlareFlow in a major market; board/investor exposure"],"company":{"about":"COL Group is a 24-year-old Chinese digital content pioneer with a massive IP portfolio and AI-driven content production platform. FlareFlow, launched April 2025, is their flagship microdrama app now in Top 5 entertainment apps globally with 15M downloads, 177 markets, and 500%+ user spend growth in 6 months.","founded":2000,"headcount":null,"funding":null,"customers":"Gen Z & Millennial audiences globally; 177 markets; Top 5 app ranking in US, Germany, Australia, Canada","culture":"Innovation-first, data-driven, content-obsessed, fast-moving. Global team with roots in digital culture/entertainment."},"forYouIf":["You've scaled user acquisition and revenue for mobile apps or streaming platforms to 10M+ users; you know Meta, Google, TikTok, and programmatic inside-out","You can run both growth marketing (CAC, LTV, funnel optimization) AND build brand equity; you're not just a performance marketer","You thrive in high-growth, ambiguous environments; you're comfortable building a U.S. team from scratch or inheriting a small one and scaling fast","You're obsessed with data, A/B testing, and iteration; you speak ROAS, retention curves, and cohort analysis fluently","You have 7-10+ years of marketing leadership experience and have managed $5M+ annual budgets or built profitable customer acquisition engines"],"wontWorkIf":["You need remote work or significant WFH flexibility; this is on-site LA, full stop","You're primarily a brand marketer or strategist; growth marketing (user acquisition, CAC/LTV optimization) is 50% of this role and you need to own it end-to-end","You've never managed paid acquisition channels or don't understand mobile app growth funnels and attribution modeling","You're risk-averse or prefer stable, mature markets; this is a hypergrowth, pre-mainstream entertainment category with execution risk"],"interviewProcess":[{"step":"Initial screening","detail":"Phone call with recruiter: background, growth marketing experience, on-site willingness, rate expectations"},{"step":"Hiring manager conversation","detail":"1-1 with global head of marketing or CEO; discuss U.S. strategy thesis, team-building approach, CAC/LTV optimization experience"},{"step":"Case study / Strategy presentation","detail":"How would you launch FlareFlow's U.S. growth and brand strategy? Present on CAC targets, channel mix, creative strategy, brand positioning. 1-hour presentation + Q&A"},{"step":"Cross-functional round","detail":"Conversation with VP Product, head of data/analytics, and COL Group co-founder or investor. Alignment on growth philosophy and execution approach"},{"step":"Offer + negotiation","detail":"Salary, equity, start date, relocation support (if applicable). Likely 2-3 week close for strong fit."}]}

[Apply →](https://www.linkedin.com/jobs/view/head-of-marketing-us-at-col-group-co-ltd-4390245894?trk=public_jobs_topcard-title)

---

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