---
type: JobPosting
title: Director Organic Growth & AI Visibility
company: Chime
companyWebsite: "https://chime.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 196000
salaryMax: 270000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://boards.greenhouse.io/chime/jobs/8493663002?gh_jid=8493663002&gh_src=35f490fd2&source=LinkedIn"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/chime/director-organic-growth-ai-visibility-chime"
---

# Director Organic Growth & AI Visibility

**Chime** · San Francisco, CA

<!--rich-->{"tags":["B2C FinTech","Director-level","$196K-$270K","On-site SF","SEO/Content","Full-funnel Growth","AI-powered"],"challenge":"Chime is scaling organic growth across search, AI answer engines, and owned channels to drive acquisition and conversion. You'll build and lead the entire organic engine-from SEO strategy to full-funnel content systems-reporting directly to leadership with aggressive growth targets and cross-functional influence.","objectives3m":["Audit current organic performance across SEO, AEO, YouTube, and owned channels; establish baseline metrics and quick wins","Map full-funnel content framework aligned to acquisition, education, and conversion stages with PMM, Brand, and Lifecycle stakeholders","Define organic's role in paid and product-led growth motions; establish SLAs and integration points","Build or refine MarTech stack for measurement, experimentation, and AI-powered content workflows"],"objectives6m":["Launch AI-powered SEO/AEO workflow to scale content production and improve ranking velocity across priority keywords","Deliver 20-30% organic traffic growth YoY through optimized landing pages, CRO testing, and new channel expansion","Build and onboard cross-functional content team; establish weekly rhythm for roadmap alignment and performance reviews","Define and implement organic attribution model tied to CAC, LTV, and conversion rate targets across lifecycle stages"],"kpis":[{"metric":"Organic Traffic Growth (YoY %)","description":"Primary growth driver across Google Search, AI Answer Engines, YouTube, and direct channels."},{"metric":"Organic Conversion Rate (%)","description":"Landing page and funnel-level conversion tied to business outcomes (signups, revenue)."},{"metric":"Keyword Ranking Velocity","description":"Speed of content ranking in top 10/top 3 positions for priority search terms."},{"metric":"Content ROI (Revenue / Content Spend)","description":"Revenue attributed to organic content vs production and tooling costs."},{"metric":"AEO Answer Rate (%)","description":"% of priority queries appearing in AI answer engines (ChatGPT, Perplexity, etc)."},{"metric":"YouTube Views & Subscribers","description":"Video channel growth and engagement as part of owned content strategy."}],"tools":["Google Search Console","Semrush / Ahrefs","CMS (likely WordPress or similar)","A/B testing platform (Optimizely, VWO, or similar)","AI content tools (ChatGPT, Claude, or in-house workflows)","Analytics (GA4, Mixpanel, or similar)","Figma / content planning tools","Salesforce / HubSpot (implied MarTech stack)"],"team":{"manager":"VP/CMO or Chief Growth Officer (implied by director-level role)","current":"Implied: SEO specialists, content strategists, AEO specialists, possibly YouTube producer. Size TBD.","hiring":"Building a team-you'll lead and grow organic team across SEO/AEO and content strategy."},"compensation":{"salary":"$196K-$270K base","variable":"Bonus eligible","equity":"Competitive equity package","remote":"On-site, San Francisco, CA. Full-time."},"benefits":["Competitive bonus structure","Equity package","Health, dental, vision coverage","401(k) or retirement plan","Professional development budget","Flexible PTO"],"company":{"about":"Chime is a fintech company (not a bank) that provides user-friendly banking services to millions of members. They focus on financial empowerment through savings, lending, and education tools. Chime is product-obsessed, competitive, and growth-oriented.","founded":null,"headcount":null,"funding":null,"customers":"Millions of fintech consumers","culture":"Problem solvers, builders, member-obsessed. High-execution, out-hustle mentality."},"forYouIf":["You've led organic growth at scale (10+ years in-house) and shipped measurable results across SEO, content, and full-funnel strategy","You're obsessed with data-you track everything, A/B test aggressively, and make decisions on metrics, not opinions","You thrive in cross-functional environments and can influence PMM, Brand, Lifecycle, and Paid teams without direct authority","You understand modern search (Google, AI Answer Engines, YouTube, app stores) and are early on AI-powered content workflows"],"wontWorkIf":["You're an agency person or consultant-this is on-site, hands-on leadership at a mission-driven company","You prefer to own strategy without accountability for performance metrics and revenue impact","You're uncomfortable leading a team, hiring, and building culture across a 3+ person org"],"interviewProcess":[{"step":"Recruiter Screen","detail":"Background on organic growth experience, motivation for fintech, and on-site expectations."},{"step":"Hiring Manager Deep-dive","detail":"Walk through your largest organic growth program: strategy, execution, metrics, challenges. Discuss AEO and AI workflows."},{"step":"Cross-functional Panel","detail":"Meet PMM, Brand, and Lifecycle leads to assess collaboration style and strategic thinking on full-funnel content."},{"step":"Leadership Round","detail":"Final conversation with VP/CMO or Chief Growth Officer on vision for organic, team building, and 12-month roadmap."}]}

[Apply →](https://boards.greenhouse.io/chime/jobs/8493663002?gh_jid=8493663002&gh_src=35f490fd2&source=LinkedIn)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/chime/director-organic-growth-ai-visibility-chime