---
type: JobPosting
title: Director, Growth Marketing (TV & Offline Media)
company: Chime
companyWebsite: "https://chime.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 196000
salaryMax: 270000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://boards.greenhouse.io/chime/jobs/8493665002?gh_jid=8493665002&gh_src=35f490fd2&source=LinkedIn"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/chime/director-growth-marketing-tv-offline-media-chime"
---

# Director, Growth Marketing (TV & Offline Media)

**Chime** · San Francisco, CA

<!--rich-->{"tags":["Director-Level","TV & Offline Media","Full-Funnel Growth","On-site","$196K-$270K","FinTech"],"challenge":"Chime is transforming TV & Offline from pure execution into a strategic media investment engine. You'll own an $8-9M portfolio, translate MMM and incrementality into real budget decisions, and build the measurement and planning system that connects brand awareness to growth CAC metrics.","objectives3m":["Define and document the long-term vision for TV & Offline as a growth driver, clarifying Brand vs. performance trade-offs and alignment to company goals","Audit current media mix, measurement gaps, and team capabilities; establish baseline MMM and incrementality insights","Build integrated annual media plan framework connecting upper-funnel TV/audio outcomes to lower-funnel performance, with clear CAC/LTV targets","Establish cross-functional operating cadence with Brand, Growth, Analytics, Finance, and agency partners; clarify roles and decision rights"],"objectives6m":["Execute first optimized media mix allocation leveraging MMM outputs and incrementality testing results; achieve 10-15% improvement in blended CAC or ROAS vs. prior year","Launch full-funnel measurement dashboard tracking TV/Offline contribution to conversion, LTV, and incremental growth across segments","Develop and coach your team (TV/Audio lead, Offline Planner) on media strategy and business acumen; establish clear goals and growth trajectories","Present data-backed case for media investment reallocation to leadership; secure buy-in on 1-2 major budget shifts or channel tests for next fiscal year"],"kpis":[{"metric":"Customer Acquisition Cost (CAC) by Channel","description":"Track TV, audio, direct mail, and blended CAC against targets; measure performance vs. brand lift and long-term LTV contribution."},{"metric":"Incremental Growth & Media Mix Elasticity","description":"Own MMM and incrementality test results; measure the true lift contribution of TV/Offline vs. organic baseline."},{"metric":"Media Portfolio ROI & Budget Allocation Efficiency","description":"Measure blended return on 8-9 figure media spend; track scenario plan accuracy and reallocation impact quarter-over-quarter."},{"metric":"Cross-Channel Attribution & Full-Funnel Impact","description":"Quantify how upper-funnel TV/audio campaigns drive mid- and lower-funnel conversions; measure contribution to LTV cohorts."}],"tools":["Marketing Mix Modeling (MMM) platforms","Incrementality Testing frameworks","TV/Audio buying platforms (e.g., Roku, YouTube, Spotify, traditional TV networks)","Direct mail platforms (e.g., Martech, Lob, Pitney Bowes)","Analytics & attribution (internal analytics stack)","Budget planning & scenario modeling tools","Agency partners (media planning, measurement)"],"team":{"manager":"Senior leadership (likely CMO, SVP Growth, or VP Brand)","current":"TV/Audio lead, Offline Planner, agency partners, cross-functional collaboration with Brand, Growth, Analytics, Finance","hiring":"New hire for Director role; team already in place"},"compensation":{"salary":"$196K-$270K base","variable":"Bonus eligible (amount not specified)","equity":"Competitive equity package","remote":"On-site, San Francisco, CA"},"benefits":["Competitive bonus plan","Equity package","Health, dental, vision coverage","401(k) with company match (typical for FinTech)"],"company":{"about":"Chime is a fintech company on a mission to help millions achieve financial progress. They're evolving TV & Offline marketing from execution-only to a strategic, data-driven investment and planning engine integrated with brand and growth strategy.","founded":null,"headcount":null,"funding":null,"customers":"Millions of everyday people using Chime's financial products","culture":"Data-driven, cross-functional, strategic growth mindset"},"forYouIf":["You've managed 8+ figure media budgets with direct P&L accountability and proven CAC/LTV discipline","You're fluent in MMM and incrementality testing and have actually used them to shift millions in budget allocation","You thrive building scalable systems across teams, channels, and functions-not just executing single-channel campaigns","You're comfortable translating data into executive storytelling and making trade-off arguments that stick"],"wontWorkIf":["You're primarily a TV/media buyer looking to stay hands-on with production and negotiation-this is strategy and portfolio management","You lack real experience with MMM, incrementality, or attribution; if you're new to measurement, this will be hard","You're remote-first or location-flexible-this role is on-site in San Francisco with significant cross-functional collaboration"],"interviewProcess":[{"step":"Recruiter Screen","detail":"Background, motivation, media experience overview"},{"step":"Hiring Manager (SVP/CMO equivalent)","detail":"Deep dive on media strategy, MMM/incrementality background, team leadership experience"},{"step":"Case Study / Work Sample","detail":"Likely: Present a media mix decision or budget allocation scenario using provided data"},{"step":"Cross-functional Panel","detail":"Meet Brand, Growth, Analytics, Finance leaders to assess collaboration style and strategic thinking"},{"step":"Executive Conversation","detail":"Final conversation with C-level or Board; vision alignment and leadership presence"}]}

[Apply →](https://boards.greenhouse.io/chime/jobs/8493665002?gh_jid=8493665002&gh_src=35f490fd2&source=LinkedIn)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/chime/director-growth-marketing-tv-offline-media-chime