---
type: JobPosting
title: eCommerce Manager-DTC Growth
company: Bones Coffee Company
category: growth-marketing
seniority: MANAGER
contractType: FULL_TIME
remote: ONSITE
location: Tampa, FL
salaryMin: 65000
salaryMax: 65000
salaryCurrency: USD
market: USA
postedAt: 2026-06-17
applyUrl: "https://www.indeed.com/viewjob?jk=9a7c6ace6b1b8e99"
canonical: "https://www.growthtalent.org/empleos/growth-marketing/bones-coffee-company/ecommerce-manager-dtc-growth-bones-coffee-company"
---

# eCommerce Manager-DTC Growth

**Bones Coffee Company** · Tampa, FL

At Bones Coffee Company, we are brewing bold ideas and big growth in the CPG and eCommerce space. We are adding to our team and seeking an experienced, detail-oriented *eCommerce Manager -DTC Growth* who will be responsible for the day-to-day management and optimization of performance marketing campaigns and customer lifecycle programs, driving revenue growth and improving marketing efficiency. The ideal candidate brings hands-on expertise in subscription-based businesses, site merchandising, digital media and a strong working knowledge of email/SMS marketing. A strong analytical mindset and a passion for data-driven decision-making is a key competency. This individual will work closely with the cross-functional partners throughout the business to drive growth initiatives.

*What You’ll Do*

* Execute acquisition, conversion and retention initiatives across paid and owned channels

· Monitor the execution of paid media campaigns across Meta, Google, YouTube, TikTok, and emerging platforms

· Analyze and recommend changes based on performance metrics including MER, CAC, ROAS, AOV, LTV, CVR and churn

· Support email/SMS lifecycle marketing, automation, and retention strategies

· Help grow and optimize subscription and loyalty programs to increase recurring revenue and customer engagement

· Partner cross-functionally with creative, product, finance, operations and agency teams

· Develop testing strategies and dashboards to improve campaign performance and reporting

*What you Bring*

· 5-7 years of DTC or eCommerce marketing experience

· Strong background in paid media, and lifecycle marketing within subscription-based programs

· Experience with GA4, Excel/Google Sheets, and analytics platforms such as Triple Whale or Northbeam

· Experience managing Shopify ecosystems

· Strong analytical, organizational, and communication skills.

· Collaborative mindset with a passion for testing and continuous improvement

· Ability to travel up to 15%

*Perks & Benefits*

· Competitive salary and benefits

· Coffee discounts

· Casual, creative work environment

· Growth opportunities in a fast-scaling company

· Fun, collaborative team culture

*EOE*

Pay: From $65,000.00 per year

Work Location: Hybrid remote in Cape Coral, FL 33991

[Apply →](https://www.indeed.com/viewjob?jk=9a7c6ace6b1b8e99)

---

Canonical: https://www.growthtalent.org/empleos/growth-marketing/bones-coffee-company/ecommerce-manager-dtc-growth-bones-coffee-company