---
type: JobPosting
title: Demand Generation & Field Marketing Manager
company: Carto
category: demand-generation
seniority: MANAGER
contractType: FULL_TIME
remote: ONSITE
location: España
market: LATAM
postedAt: 2026-09-10
applyUrl: "https://carto.pinpointhq.com/en/postings/5e58bc28-af6a-42e6-8bf1-d5b235408557"
canonical: "https://www.growthtalent.org/empleos/demand-generation/carto/demand-generation-field-marketing-manager-carto"
---

# Demand Generation & Field Marketing Manager

**Carto** · España

Everything happens somewhere - which is why spatial analytics is fundamental to companies trying to understand the “where” and the “why” of their business. CARTO is the world's leading cloud-native spatial analysis platform, built to break down the silos of traditional GIS. Trusted by data scientists, analysts, and developers from global brands such as IKEA, Coca-Cola, T-Mobile, Swiss Re, and AXA, CARTO enables organizations to run scalable spatial analysis directly on their cloud data warehouse, providing insights for critical use cases like site selection, catastrophe modeling, network planning, and supply chain optimization.

Built by a diverse team of over 160 people across the US, APAC, and Europe, CARTO's cloud-native Agentic GIS platform provides a modern, future-proof alternative to legacy GIS. Offering a powerful suite of tools for visualization, analytics, and application development, our platform is redefining how companies work with location data. CARTO (backed by Insight Partners, Accel Partners, Salesforce Ventures, and Earlybird Ventures, among others) is fundamentally changing the way location data is analyzed, making it an integrated and accessible part of modern business intelligence.

To continue this growth, the Growth & Demand Generation team is looking for a Demand Generation & Field Marketing Manager to own the campaigns and programs that turn pipeline targets into booked opportunities, from always-on digital demand gen to the small, bespoke events and non-digital programs that bring our account-based marketing (ABM) strategy to life in person.
The team you will join
You'll join a small, remote-first demand generation team that owns pipeline generation across digital campaigns, ABM, and event programs for CARTO's core verticals, including insurance, public sector, and telecom.
Location
This is a remote position open to candidates based in Spain or Argentina.
Department
Marketing
Employment Type
Full Time
Location
Spain or Argentina
Workplace type
Fully remote
You will
In coordination with the team, plan and execute integrated demand generation campaigns (email, paid, content syndication) that build pipeline against our target verticals and accounts
Own the small, bespoke in-person events that bring our ABM program to life (workshops, roundtables, dinners, and sponsor activations), collaborating with our events manager from concept through on-site execution
Design and run non-digital ABM tactics (direct mail, executive gifting, account-specific collateral) that complement our digital ABM plays
Partner with Account Executives and Solutions Engineers to identify target accounts, shape event guest lists, and turn event and field engagement into qualified pipeline
Partner with our events manager to manage vendors, venues, and budgets for events end-to-end
Build and maintain campaign and event tracking in HubSpot and Salesforce, reporting performance against pipeline and revenue goals
Collaborate with the wider marketing team on messaging, content, and creative for campaigns and events
Look for opportunities to use AI tools to speed up campaign builds, reporting, and event logistics
Travel occasionally, roughly twice a year, to support on-site event execution
You offer
4+ years of experience in demand generation, field marketing, or event marketing, ideally at a B2B SaaS company
Experience planning and running small-to-mid scale in-person events (workshops, roundtables, dinners) end-to-end
Familiarity with account-based marketing and how field and event programs support an ABM motion
Hands-on experience with HubSpot and Salesforce, or comparable marketing automation and CRM platforms
Strong project management skills, comfortable juggling multiple campaigns and events against competing deadlines
Excellent written and verbal communication skills in English; Spanish is a plus
Comfortable working cross-functionally with Sales, Solutions Engineering, and Marketing stakeholders across time zones
A data-driven mindset, comfortable reporting on pipeline impact rather than just activity
AI fluency in the operational management of campaigns and events
We offer
Compensation based on experience, discussed transparently during the process, plus an annual bonus of up to 10% based on company objectives
Contribute to a platform used by top companies around the world; your work will have a direct impact on our users and clients
Access to our Employee Stock Options Plan
Private Medical Insurance
Flexible compensation
Education stipend
Remote work stipend
English classes
About CARTO
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.

[Apply →](https://carto.pinpointhq.com/en/postings/5e58bc28-af6a-42e6-8bf1-d5b235408557)

---

Canonical: https://www.growthtalent.org/empleos/demand-generation/carto/demand-generation-field-marketing-manager-carto